Listing Photos Hall Of Shame - What Are These Sellers Paying For?

By
Real Estate Agent with Coldwell Banker Select Professionals

The subject of Lancaster PA Real Estate listing photos has been coming up this week, so I thought I'd have a little fun and poke around in our MLS looking for "nice" photos to share with my readers. As I've said many times, I'm blown away by the generally poor quality of photography that goes into the marketing of a home.

For this post I selected only homes in Lancaster County, PA being offered at prices between $300,000 and $750,000. I only looked at listings on the market for more than 3 months. You would think there would be a zero incidence of crappy listing photos, but alas...

I put some comments in for each photo - hover over the image for my comment.

Issue #1) Only one photo - and this on listings older than 3 months! Here are two examples of extreme opposites...keep in mind these are $300,000 plus listings!

Issue #2) underexposed interior photos - People, it's not rocket science. Clients expect you to either know how to photograph properly or pay someone who can. Here are a few living rooms:

Issue #3) Overexposed photos - not as common as the underexposed ones, but just as damaging:

Issue #4) Pictures of nothing - pictures of a bed without any context, or table, or a closet? Are these things selling points? Come on!

Issue #5) Just plain bad photos - here are some kitchen shots as an example.. I got bored after the first dozen...


Overall, I was pretty underwhelmed at the quality of the photographs online. Only a precious few listings has truly superlative photo work. Problem is, real estate agents have access to decent cameras, and can press the shutter button, making them able to take a picture that is not horrible. Therefore, they are not interested in hiring a pro photographer to do it right. Nor are they willing to learn the methods to improve their work. It's all marketing, folks! You've got a duty to promote your client's home and present it in the best possible light (pardon the photography pun)!

So take the time to think about what you are doing...

If you are looking to sell your home, or have had your home on the market with someone who takes photos like these for your listing, call me today! I can promise you something better...promises kept.

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Visit Jeff's marketing blog for real estate - lots of great tips for all agents!  www.JeffG.me  Jeff is also working with real estate agents and brokers to enhance their marketing efforts - let him help you today!

 

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Rainmaker
323,416
Jeff R. Geoghan
Marketing VP & Coach
Coldwell Banker Select Professionals
Mehmet - thanks for your comment.  It's true - what good does a closet photo do?  Or a bed in the corner of something?  The goal of a listing photo is to convey VALUE and DESIRABILITY, not to create a batch of insurance claim images.
October 08, 2007 01:16 PM
Rainmaker
323,416
Jeff R. Geoghan
Marketing VP & Coach
Coldwell Banker Select Professionals
Todd - don't feel guilty - sometimes there may not be anything worth taking a picture of.  We've all been in places like that.  I don't think the # of images is critical to sell the home, but if you need more for the MLS or Google then make it happen!
October 08, 2007 01:18 PM
Rainer
12,566
Tom Sinclair
About the House - Home Inspections

Jeff,

If it weren't so very unprofessional it would be hilarious! Just because someone can afford to buy the "new" technology of a digital camera doesn't mean that they should be allowed to use it!

Tom Sinclair

Fairhope, Alabama

October 15, 2007 10:44 PM
Ambassador
480,926
Brian Schulman
Lancaster County PA RealEstate Expert 717-951-5552
Coldwell Banker Select Professionals, Lancaster PA

Todd, good comment on labeling photos with their street name!

Jeff, I can only agree with you that some agents seem to have no shame about which photos they select... 

October 20, 2007 05:26 PM
Rainmaker
333,881
Debbie Malone
From Lynchburg To The Lake (434) 546-0369
RE/MAX 1st Olympic

Jeff, I love the photo of the clothes in the closet, do they convey? My pet peeve is not enough photo's. Especially at Smith Mountain Lake. If it's a waterfront property, why only one photo, how about SHOWING the relationship to the water? Great post.

February 20, 2009 09:49 AM
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Rainmaker
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Jeff R. Geoghan

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My blog. I've been at it since 2004 so I think you can find something worth reading...enjoy.

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