30 Days of Marketing Opportunities - Day 16: Put Localism Blogs To Work For You

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Real Estate Assistant with Marketing 4 Realtors

30 Days of Marketing Opportunities - Day 16

This is Week 4 in my goal to continue providing marketing motivation for you! 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you!  These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail.  Join me on the journey!

Day 16 - Put Localism Blogs To Work For You

When you write about local businesses on your blog, you accomplish a number of things:

  • your blog moves up high in the search engines due to concentrated local search terms
  • your blog becomes a hub for inforamtion about your local area
  • you become a local expert in the real sense of the word (a person who has special skill or knowledge in a particular field or area)

So, how do you make localism blogs work for you?


  1. Choose your subjects. What are you going to write about? Ensure that you focus on the local aspect of that topic, whatever subject you select.  Some options are to write local series on area businesses such as "________ of the Week" (Restaurant, Grocery Store, Movie Theater, Dry Cleaner,  Dentist, Optomitrist, Beauty Salon).You could also write about local events (fairs, street parties, store sales, book fairs, construction, and of course real estate!).
  2. Write local. When you write your posts, be sure to use as many words and phrases as you can that relate to your local area. That will help locally focus your posts for the search engines.
  3. Comment on other local blogs. Your comments (along with your name and website when you log in!) will keep you associated with your local community. That's what you want and need.

When people start to associate your name with their community, it won't be long before you are the one they think about and call when they are ready to buy or sell!  And that's what we want, isn't it?  

~Renae


Day 1 - Use Short URLs
Day 2 - Syndicate Your Blogs
Day 3 - Create a Marketing Campaign
Day 4 - Take Advantage of Holidays
Day 5 - Farming Works
Day 6 - Socialize Your Listings
Day 7 - Create a Partnership
Day 8 - Create a Community Website
Day 9 - Host a Coloring Contest
Day 10 - Send Sweet Treats
Day 11 - Throw a Party
Day 12 - Send Out 10 Greeting Cards
Day 13 - Host a Brunch for Working Parents
Day 14 - Create a Neighborhood Blog
Day 15 - Host A Webinar

Thinking about using a Virtual Assistant but not sure if you're ready? Contact me for a free consultation! Want to take a Virtual Assistant for a test drive? Try a 5-hour starter block for $20/hr!

 

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Topic:
Real Estate Sales and Marketing
Location:
Ohio Cuyahoga County Garfield Heights
Groups:
Bright Ideas
Building Your Niche
Club Chaos
Marketing 101
The Lounge at Active Rain
Tags:
series
30 days of marketing
marketing
marketing to leads
online marketing
blogs
local business
localism

Comments 6 New Comment

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Ambassador
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Michelle Carr-Crowe Just Call 408-252-8900 Luxury Homes in Top Silicon Valley Schools-San Jose, Cupertino, Saratoga & Palo Alto
Family Helping Families Buy & Sell Homes 40+ Years
Just Call 408-252-8900 Lynbrook Homes Cupertino KW

Looks like you're doing a great series, I'll go back and start from day 1.

May 04, 2011 03:28 AM
Rainmaker
728,611
Barbara Michaluk
Top Producing REALTOR Montgomery County, Maryland
Weichert Realtors, 3816 International Dr, Silver Spring, MD

Yes, writing and blogging about local events and markets is like the old way of sending out postcards to a farm area.  We become a local expert and hopefully get more leads.

May 04, 2011 07:48 AM
Rainmaker
1,682,410
Gabe Sanders
Stuart Florida Real Estate
Martin County Residential Homes, Condos and Land Sales

Renae, have you been on Localism as of late.  It's not working this morning and I haven't seen updates for a few months.

May 04, 2011 08:21 AM
Rainmaker
192,762
Renae Bolton
I'm your Professional Real Estate Marketing VA!
Marketing 4 Realtors

Nice to meet you, Sondra! (My sister's name is Sandra!) You're absolutely right - the first step is to identify who your target audience really is. Once you do that, you'll know where to focus your efforts. For some of us here, having other realtors as our primary audience works because that would be who will use our services. Other realtors should probably focus on getting outside of this community (as fantastic as it is) and stepping into our local communities instead.

Awesome, Michelle! I look forward to being stalked! Fantastic!

And it's a lot cheaper than mailing postcards, isn't it Barbara?

I've gone into Localism.com a few times over the last week or so and have seen no change at all since February, Gabe. I've sent a support message to the AR Crew and once I find out anything, I'll let you knowl

~Renae

May 04, 2011 01:35 PM
Rainmaker
461,136
Maggie McFarland
Pearland Realtor, Homes for Sale in Pearland Texas
RE/MAX Pearland - Maggie McFarland

Great series! Love the tips - please keep them coming!

May 07, 2011 10:45 PM
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Rainmaker
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Renae Bolton

I'm your Professional Real Estate Marketing VA!
Ready to jumpstart your marketing?
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Additional Information

How about a little marketing to get your day off to the right start? As a Virtual Assistant, my goal is to help you achieve your goals. Want to grow your business? Come along for the ride as I provide practical tips and suggestions to help you do just that!










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