Pictures Are The Secret to A Successful FSBO Campaign

By
Services for Real Estate Pros with James Colucci Enterprises

Selling your home? Choosing the FSBO route? It's an excellent decision for a lot of reasons, but as you begin to market your property, there may be a few things you haven't considered.

 

  1. Knowing the market in your area is absolutely essential. You have to understand the things that will and will not sell your home. In some areas, buyers might be looking for a pool. In other areas, a city park nearby may close the sale. Distinguishing the important features from the ones that can be neglected is essential.
  2. Getting your house ready to sell is just as important. While it may have been fine to have weeds behind the house before, now neatness is the keyword. If it requires a quick exterior paint job or replacing the carpet in a room or two, do it right away. Neat and clean houses sell much faster than others do.
  3. The right marketing strategy begins with the right real estate photography of the right aspects of your property. Studies indicate that pictures of the property are one of the determining factors in whether people schedule an appointment to vie w the home in person, and if you think taking a few shots with that old Polaroid will do it, you're mistaken.

 

It's fairly easy to handle the market research in your area, and getting your home ready to sell isn't too difficult. The right photos, though, can be a little harder than you think. Even if you have good equipment, real estate photography is almost as hard as taking those studio style portraits of your little one in your basement. You not only have to think about lighting and backgrounds, you also have to seriously consider what you want pictures of. If you had chosen to employ a realtor in the process, they would have engaged a professional real estate photographer to handle this aspect of the marketing, so why shouldn't you?

 

Just because you've decided to become one of the millions who list their home FSBO doesn't mean you can't take a lesson from the pros in the industry. Good real estate photography is easy to find, and in most cases, it's not as expensive as you would imagine. The simple truth of the matter is that if your house looks good in your FSBO marketing efforts, people will want to see more, and that means a quicker sale for you.

 

If you're looking for the right FSBO real estate photographer, don't look past James Colucci Enterprises. With amazing turnaround times and budget-conscious services for people just like you, James Colucci Enterprises can get your marketing campaign off on the right foot. Click here to learn more.

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