QR Codes: Here to stay or just a passing fad?

By
Real Estate Broker/Owner with RE/MAX Preferred Associates

 In traveling around the country to real estate conventions and sales seminars over the past year I've discovered that the knowledge of QR Codes (Quick Response Barcodes) and the extent of their use in real estate is varied from region to region.  Many agents don't even know what they are, but those that do haven't figured out how best to use them or are hoping that they will go away and they won't have to figure it out.  Are they worthwhile and here to stay for a while or just another passing fad?

 

To answer the question you need only ask yourself another question.  Does the product or new technology improve the service for the customer?  And there's your answer, QR Codes do.  They give your customers who are employing mobile technology instant, accurate information and instant communication with you through text if they have unanswered questions.  But what is its best use and how do you get it out there?

 

Creating them is free on multiple sites online and you should put them on your signs, on any printed media, especially flyers, and yard signs on property.  Put them on "Just Listed" cards and just about anywhere that you are already spending your marketing dollars.  Did you know that nearly 75% of smartphone users recall whether an advertisement had a QR Code on it?  How can you afford not to get in the game and start putting QR Codes on everything that you do?  It's cheap and the consumer is expecting it.

 

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Ambassador
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Debb Janes
The Carl Group, LLC - Camas, WA
REALTORĀ®, EcoBroker Camas, Washington

I put them on flyers, but personally, I think they are a passing fad. I'm going to keep using them though, in case I'm wrong. Every now and again, I am wrong. :) 

May 13, 2011 01:38 PM #1
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Grayson Hodge

Did you know that 26% of the realtors using QR Codes make over $100K per year?  Good that you've embraced the technology, even if you think this is going away.  I believe it's a first step to more of the same, so stay on top what's going on. Those that keep on passing up new technology discover they're out of business all too soon sometimes.

May 14, 2011 01:46 PM #2
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Grayson Hodge

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