My Open House Survivor Kit

By
Real Estate Agent with HomeSmart Realty West CalBRE #01458572

Zoey the Cool Cat likes open houses!

 

My Open House Survivor Kit

The common perception among many real estate agents is that the only reason to do an open house is to make more contacts, and some agents will say even that doesn't work.

It's highly likely that your open house probably won't be the only open house that visitors get to that day. You can make sure, though, that even if your listing doesn't meet their needs, your name remains in their minds for a long time, what my marketing guru calls "Top Of Mind Awareness."

What I do to ensure that is to create an "Open House Survivor Kit." I keep them hidden in the closet at the front entrance, and as people are leaving, I give them one.

What it is, and the cost:

  • common lunch bag, except that I use the white ones rather than the brown ones. They cost 1¢ each ($4.99 for 500 at Costco)
  • Jim Frimmer business cardbusiness card (4¢)
  • neighborhood search game, created in Excel. (1¢) San Diego's 101 neighborhoods are hidden in a mass of letters. They have to go to my web site to find the answer, which drives traffic to my web site. Do an Internet search for "games" and you can find lots of free sites that will instantaneously create games of various types, such as word searches, crossword puzzles, etc.
  • pen with my name on it (19¢)
  • individually wrapped snack, like peanut butter cheese crackers (30¢)
  • 3-5 individually wrapped candies (5¢)
  • CD or DVD with documents on it containing tips and tricks for home safety and maintenance, provided by my choice of home inspectors (free)
  • Open House Survivor Kita $20 discount coupon on their home inspection, provided to me by my choice of home inspectors, and good advertising for him) (free)
  • label for the bag: "Open House Survivor Kit, Compliments of Jim Frimmer, Realtor, Century 21 Award" - done in a scary "survivor" font (5¢)

Total cost: 65¢

Top Of Mind Awareness: Priceless

 

♪♫♫♫♪

Recent blog posts:

  1. San Diego Mission Valley condos for sale — Park Place Estates
  2. San Diego Mission Valley condos for sale — Rio Vista
  3. Out & about San Diego — My Top 10 tips for making May 20 "Bike to Work" Day safe and enjoyable
  4. Out & about San Diego — Del Mar Western Day Pro Rodeo
  5. Out & about San Diego — Del Mar Western Day Pro Rodeo
  6. San Diego Mission Valley condos for sale — Woodspring
  7. Out & about San Diego — It's peacock strutting time at the San Diego Zoo!
  8. San Diego Mission Valley condos for sale — Friars Hollow
  9. Location, location, location means demographics, demographics, demographics
  10. Out & about San Diego — Does your pet want to go flying?
  11. Out & about San Diego — San Diego beaches are free!
  12. Don't think that you can fool those who are paying attention!
  13. How to get telemarketers to thank YOU without spending a single penny!
  14. It would be wise to learn good photography before learning bad videography
  15. Old age health makes a case for music education and playing an instrument
  16. San Diego Mission Valley condos for sale — Mission Greens
  17. San Diego Mission Valley condos for sale — The Courtyards
  18. San Diego Mission Valley condos for sale — Presidio Place
  19. 31 Days of May Challenge: One down, thirty to go
  20. San Diego Mission Valley condos for sale — Mission Village
  21. Speechless Sunday — It looks like it's on fire

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the music-note to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
ActiveRain Community
Groups:
31 Days of May Challenge 2011
ActiveRain Guerrilla Marketing Station
Addicted to Active Rain
FRIENDS AT ACTIVERAIN
The Art Of Marketing You
Tags:
open houses
survivor kit

Comments 15 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the foot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainmaker
373,651
Gina Tufano
Ask Gina & Company, Northern Virginia Real Estate
Ask Gina & Company with Keller Williams Realty Loudoun Gateway

Great idea AND cost effective!

May 16, 2011 08:28 AM
Rainmaker
915,524
Belinda Spillman
Your Real Estate Resource For Life!
Aspen Lane Real Estate LLC

Jim,  This is a great idea.  I bet your people just love getting this. 

May 16, 2011 01:00 PM
Rainmaker
1,084,017
Jim Frimmer
Realtor & CDPE, Mission Valley specialist
HomeSmart Realty West

Hey, everyone!

Thanks for stopping by and commenting.

I’ll read through all the comments to see if any of them need a specific response. If so, I’ll respond below this comment. Thanks again for stopping by and commenting. I really do appreciate it, and I’ll be by your blogs soon to do some reading and commenting.

May 28, 2011 06:18 PM
Rainmaker
821,359
Marc Swartz
CPA, CA - Toronto, Durham & York Regions, Ontario

Hi Jim - Looks like a great kit although I'd probably substitute the peanut butter cheese crackers since too many people have peanut allergies these days.

June 13, 2011 12:10 AM
Rainmaker
90,189
Susan& Charlie Ahern
Owner & Broker, Coronado Real Estate 4 Sale 619-92
Berkshire Hathaway HomeServices California Properties

Thank you for sharing your ideas.

To be consistent no matter what is the hardest part in this business.

June 19, 2011 06:47 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tree to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainmaker
1,084,017

Jim Frimmer

Realtor & CDPE, Mission Valley specialist
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the chair to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: