Why You Might Want to Get An Outside Blog

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747
http://actvra.in/9Xt

Why You Might Want to Get An Outside Blog

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So you've been on Active Rain a bit.  You've cut your blogging teeth and have got the basics down.  You've practiced with your peers, know the key dos and don'ts, but you're still hidden behind the Members Only curtain!  You can impress your real estate buddies, maybe develop enough relationships to get an agent to agent referral!  But unless a bunch of consumers in your area JOIN Active Rain, you're invisible to your true market.

So first, you need to be a Rainmaker!  Now you've got major Google Juice with your Active Rain posting, and if you pay attention and learn the rules of SEO, you just may find yourself kicking serious butt on Google Page 1 for your market!  Those long time area veterans are now vulnerable to your superior blogging skills and Internet clout!

But at this point, you've still got some vulnerability.  The public may find your posts, but because it's still under the www.ActiveRain.com domain, they can wander off to your blogging brethren that serve your area!  Not cool, right?

Well there's a way to minimize that chance!  Get yourself an Outside Blog!  Get yourself a custom web address and promote THIS blog site.  This breaks the tie to Active Rain for the consumer, so once they find that blog post, they're all yours if you can keep their attention.  We've got one primary Outside Blog LizSpearTeamNews.com that we use for all our consumer oriented posts.

And you can take it one step further and create a specialized Outside Blog. Yes, it does cost you extra monthly fees (click on Start New Outside Blog at the bottom left of your My Home page for details), but the cost is negligible in terms of how much we spend on our overall marketing efforts.  Face it, we've all spent a LOT more for a lot LESS return.

We've decided to go after a niche market, Warren County Patio Homes.  We have the domain WarrenCountyPatioHomes.com assigned to this niche blog site.  We ONLY post items specific to Patio Homes there.  There's no trying to sort through almost 600 blog posts looking for the pertinent items.  It's concise to the topic.  So far, we've only added three posts, have some video in edit mode and will be adding more posts over the next few weeks/months, along with periodic market reports specific to patio homes.

And guess what, with that small combination of posts and the specific domain name, we've captured all but the top spot on the first entries on Google Page 1 for "Warren County Patio Homes".  The highlighted post is from this morning and see we posted to our main blog AND the outside blog, the AR Google Juice was stronger!  Pretty quick though!

Warren County Patio Homes

Obviously your results will vary according to the niche you're after, but the signs are good so far!  Google Analytics shows consumers are finding us.  Maybe not in overwhelming numbers, but considering that this it a totally organic approach so far, with no direct mail marketing or other promotion for the blog site, we're satisfied that we're heading in the right direction. We'll marry it up with You Tube videos of the developments to kick it up a notch.

We'll keep you posted on how the niche marketing works!

Keep on Blogging!
Liz and Bill aka BLiz

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Lisa Wetzel 06/05/2011 07:14 PM
Topic:
Real Estate Sales and Marketing
Groups:
THE DREAM TEAM
RE/MAX Active Rain Bloggers
Power of Activerain
Active Rain Newbies
Realtors®
Tags:
outside blogging
niche marketing

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Show All Comments
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Bill, We actually have two outside blogs, so the 2nd one hits the niche.  We've got to build the consumer value with more additions to it, while not getting TOO much on there.

May 18, 2011 01:57 PM #83
Rainmaker
239,010
Highland Beach Condos David Serle
RE/MAX Services - Highland Beach, FL
Boca Raton Agent David Serle

Great post.  I am a huge proponent of the outsid blog.  As long as you contribute in your blog you will not only get good rankings, but you will get qualified traffic.

May 18, 2011 03:42 PM #84
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

David, Exactly.  Keep the content where the consumer is interested and who you hear from should be relevant.

May 18, 2011 03:48 PM #85
Rainmaker
292,048
David Karp
Peachtree Realty Group, LLC - Woodstock, GA
Woodstock, Marietta GA Real Estate

Great post. I have bookmarked and will read it about 5 more times. Been meaning to explore this. Thanks for the kick in the pants!

May 18, 2011 04:17 PM #86
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

David, Well worth exploring!  Good luck!

May 18, 2011 09:18 PM #87
Rainer
141,026
Robert Savage
Bakersfield Property Solutions - Bakersfield, CA
Bakersfield Short Sales, Property Management, Cash offers

Thanks for sharing. You have worked hard and it shows.

May 19, 2011 01:18 AM #88
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Robert, Thanks!

May 19, 2011 06:08 AM #89
Rainer
33,316
John Gall
Nextage Property Solutions - Las Vegas, NV

Congrats on the feature! This is some great information for all of us AR addicts :)

John Gall

May 23, 2011 07:25 PM #90
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

John, Always glad to help out our fellow Rainers!

May 23, 2011 08:13 PM #91
Rainmaker
136,837
Donna Quinlan
Keller Williams Realty - Newburyport, MA
Realtor CRS,GRI, Newburyport, Boston's North Shore

Thanks for the good information! I just posted my first public post today. So much to learn!

Jun 01, 2011 08:27 PM #92
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Donna, Congratulations!  We all started with alot to learn.  It takes time, but you'll get there!  If you ever have questions, just ask :)

Jun 01, 2011 08:34 PM #93
Rainmaker
511,401
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV
CDPE, SFR carsonvalleyland.com

Great blog!  Thanks for the awesome advice and the great tips!  Your advice is encouraging to those of us who are on the fence.

Jun 05, 2011 07:10 PM #94
Ambassador
1,463,631
Praful Thakkar
Keller Williams Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

That's the way to go - combination of outside blog and niche market is  ALWAYS a winner. Now you made me thinking about clicking on that button.....

Jun 05, 2011 07:21 PM #95
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Lisa, Find your niche and go for it!  We all spend a lot more than $20/month with less expectation of payoff.

Praful, It's a bargain if we use it right!  We've got one contract already from the niche, and we haven't even gotten close to getting all our material loaded.

Jun 05, 2011 08:51 PM #96
Rainmaker
178,478
Michelle Finnamore
in Vaughan and Toronto GTA - Vaughan, ON
Preparing your property for sale

HI Liz and Bill, I have had an outside blog on AR for a couple of years now. When I don't make time to write to my blog here, I will see my business drop by around 20% . Is it worth it to spend the money on an AR outside blog... absolutely!!!

Jun 06, 2011 07:56 AM #97
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Michelle, Great testimony that the Outside Blog REALLY works!

Jun 06, 2011 08:29 AM #98
Rainer
310,269
Liz Flint
Century 21 Hardee-Team Realty - Houston, TX
Houston\Tomball Realtor (832)816-8066

Hi Liz and Bill, I have an outside blog, but not sure if I'm using it correctly.  Will give the niche idea some thought.

Jun 08, 2011 04:35 AM #99
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Liz, It's looking good so far for us.  On track for at least one closed contract from it.

Jun 08, 2011 10:27 AM #100
Rainer
5,980
Mark Salmon, Epro
Pinnacle Real Estate Group of Lake Tahoe - South Lake Tahoe, CA

Thanks so much for the post.  This process absolutely works well when using specialty search phrases specific to your market on your own blog site.  It's always best to put your focus and attention on your own site first and then continue to participate in outside sites such as ActiveRain to enjoy great networking and new ideas.

Jun 09, 2011 10:53 AM #101
Ambassador
1,533,511
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Mark, In this case, we're letting Active Rain do the heavy lifting and provide us the platform.  We're compiling the community data to bring more eyeballs to it, but Google Analytics shows that it's working :)

Jun 09, 2011 11:01 AM #102
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Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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