Why You Might Want to Get An Outside Blog

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747
http://actvra.in/9Xt

Why You Might Want to Get An Outside Blog

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So you've been on Active Rain a bit.  You've cut your blogging teeth and have got the basics down.  You've practiced with your peers, know the key dos and don'ts, but you're still hidden behind the Members Only curtain!  You can impress your real estate buddies, maybe develop enough relationships to get an agent to agent referral!  But unless a bunch of consumers in your area JOIN Active Rain, you're invisible to your true market.

So first, you need to be a Rainmaker!  Now you've got major Google Juice with your Active Rain posting, and if you pay attention and learn the rules of SEO, you just may find yourself kicking serious butt on Google Page 1 for your market!  Those long time area veterans are now vulnerable to your superior blogging skills and Internet clout!

But at this point, you've still got some vulnerability.  The public may find your posts, but because it's still under the www.ActiveRain.com domain, they can wander off to your blogging brethren that serve your area!  Not cool, right?

Well there's a way to minimize that chance!  Get yourself an Outside Blog!  Get yourself a custom web address and promote THIS blog site.  This breaks the tie to Active Rain for the consumer, so once they find that blog post, they're all yours if you can keep their attention.  We've got one primary Outside Blog LizSpearTeamNews.com that we use for all our consumer oriented posts.

And you can take it one step further and create a specialized Outside Blog. Yes, it does cost you extra monthly fees (click on Start New Outside Blog at the bottom left of your My Home page for details), but the cost is negligible in terms of how much we spend on our overall marketing efforts.  Face it, we've all spent a LOT more for a lot LESS return.

We've decided to go after a niche market, Warren County Patio Homes.  We have the domain WarrenCountyPatioHomes.com assigned to this niche blog site.  We ONLY post items specific to Patio Homes there.  There's no trying to sort through almost 600 blog posts looking for the pertinent items.  It's concise to the topic.  So far, we've only added three posts, have some video in edit mode and will be adding more posts over the next few weeks/months, along with periodic market reports specific to patio homes.

And guess what, with that small combination of posts and the specific domain name, we've captured all but the top spot on the first entries on Google Page 1 for "Warren County Patio Homes".  The highlighted post is from this morning and see we posted to our main blog AND the outside blog, the AR Google Juice was stronger!  Pretty quick though!

Warren County Patio Homes

Obviously your results will vary according to the niche you're after, but the signs are good so far!  Google Analytics shows consumers are finding us.  Maybe not in overwhelming numbers, but considering that this it a totally organic approach so far, with no direct mail marketing or other promotion for the blog site, we're satisfied that we're heading in the right direction. We'll marry it up with You Tube videos of the developments to kick it up a notch.

We'll keep you posted on how the niche marketing works!

Keep on Blogging!
Liz and Bill aka BLiz

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

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  1. Lisa Wetzel 06/05/2011 07:14 PM
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Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Power of Activerain
RE/MAX Active Rain Bloggers
THE DREAM TEAM
Realtors®
Tags:
outside blogging
niche marketing

Comments 102 New Comment

Ambassador
1,362,288
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Michelle, Great testimony that the Outside Blog REALLY works!

June 06, 2011 08:29 AM
Rainmaker
307,658
Liz Flint
Houston\Tomball Realtor (832)816-8066
Century 21 Hardee-Team Realty

Hi Liz and Bill, I have an outside blog, but not sure if I'm using it correctly.  Will give the niche idea some thought.

June 08, 2011 04:35 AM
Ambassador
1,362,288
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Liz, It's looking good so far for us.  On track for at least one closed contract from it.

June 08, 2011 10:27 AM
Rainer
5,980
Mark Salmon, Epro
Pinnacle Real Estate Group of Lake Tahoe

Thanks so much for the post.  This process absolutely works well when using specialty search phrases specific to your market on your own blog site.  It's always best to put your focus and attention on your own site first and then continue to participate in outside sites such as ActiveRain to enjoy great networking and new ideas.

June 09, 2011 10:53 AM
Ambassador
1,362,288
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Mark, In this case, we're letting Active Rain do the heavy lifting and provide us the platform.  We're compiling the community data to bring more eyeballs to it, but Google Analytics shows that it's working :)

June 09, 2011 11:01 AM
Ambassador
1,362,288

Liz and Bill Spear

RE/MAX Elite Warren County Ohio
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Additional Information

REALTORS(R) serving Warren County Ohio and surrounding areas. Observing and reporting on real estate and related topics to help your quality of life! And if you're asking where is Warren County Ohio? We fill the space between Cincinnati and Dayton. Perfect for enjoying the bigger cities without living in them. Places like Mason, Lebanon, Springboro, Waynesville, Franklin and more. Plus lots of rural properties available too. We work with both residential homes buyers and sellers.