Why You Might Want to Get An Outside Blog

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747
http://actvra.in/9Xt

Why You Might Want to Get An Outside Blog

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So you've been on Active Rain a bit.  You've cut your blogging teeth and have got the basics down.  You've practiced with your peers, know the key dos and don'ts, but you're still hidden behind the Members Only curtain!  You can impress your real estate buddies, maybe develop enough relationships to get an agent to agent referral!  But unless a bunch of consumers in your area JOIN Active Rain, you're invisible to your true market.

So first, you need to be a Rainmaker!  Now you've got major Google Juice with your Active Rain posting, and if you pay attention and learn the rules of SEO, you just may find yourself kicking serious butt on Google Page 1 for your market!  Those long time area veterans are now vulnerable to your superior blogging skills and Internet clout!

But at this point, you've still got some vulnerability.  The public may find your posts, but because it's still under the www.ActiveRain.com domain, they can wander off to your blogging brethren that serve your area!  Not cool, right?

Well there's a way to minimize that chance!  Get yourself an Outside Blog!  Get yourself a custom web address and promote THIS blog site.  This breaks the tie to Active Rain for the consumer, so once they find that blog post, they're all yours if you can keep their attention.  We've got one primary Outside Blog LizSpearTeamNews.com that we use for all our consumer oriented posts.

And you can take it one step further and create a specialized Outside Blog. Yes, it does cost you extra monthly fees (click on Start New Outside Blog at the bottom left of your My Home page for details), but the cost is negligible in terms of how much we spend on our overall marketing efforts.  Face it, we've all spent a LOT more for a lot LESS return.

We've decided to go after a niche market, Warren County Patio Homes.  We have the domain WarrenCountyPatioHomes.com assigned to this niche blog site.  We ONLY post items specific to Patio Homes there.  There's no trying to sort through almost 600 blog posts looking for the pertinent items.  It's concise to the topic.  So far, we've only added three posts, have some video in edit mode and will be adding more posts over the next few weeks/months, along with periodic market reports specific to patio homes.

And guess what, with that small combination of posts and the specific domain name, we've captured all but the top spot on the first entries on Google Page 1 for "Warren County Patio Homes".  The highlighted post is from this morning and see we posted to our main blog AND the outside blog, the AR Google Juice was stronger!  Pretty quick though!

Warren County Patio Homes

Obviously your results will vary according to the niche you're after, but the signs are good so far!  Google Analytics shows consumers are finding us.  Maybe not in overwhelming numbers, but considering that this it a totally organic approach so far, with no direct mail marketing or other promotion for the blog site, we're satisfied that we're heading in the right direction. We'll marry it up with You Tube videos of the developments to kick it up a notch.

We'll keep you posted on how the niche marketing works!

Keep on Blogging!
Liz and Bill aka BLiz

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

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  1. Lisa Wetzel 06/05/2011 07:14 PM
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Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Power of Activerain
RE/MAX Active Rain Bloggers
THE DREAM TEAM
Realtors®
Tags:
outside blogging
niche marketing

Comments 102 New Comment

Show All Comments
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Bill, We actually have two outside blogs, so the 2nd one hits the niche.  We've got to build the consumer value with more additions to it, while not getting TOO much on there.

May 18, 2011 01:57 PM
Rainmaker
238,497
Highland Beach Condos David Serle
Boca Raton Agent David Serle
RE/MAX Services

Great post.  I am a huge proponent of the outsid blog.  As long as you contribute in your blog you will not only get good rankings, but you will get qualified traffic.

May 18, 2011 03:42 PM
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

David, Exactly.  Keep the content where the consumer is interested and who you hear from should be relevant.

May 18, 2011 03:48 PM
Rainmaker
277,685
David Karp
Woodstock, Marietta GA Real Estate
Peachtree Realty Group, LLC

Great post. I have bookmarked and will read it about 5 more times. Been meaning to explore this. Thanks for the kick in the pants!

May 18, 2011 04:17 PM
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

David, Well worth exploring!  Good luck!

May 18, 2011 09:18 PM
Rainer
140,971
Robert Savage
Bakersfield Short Sales, Property Management, Cash offers
Bakersfield Property Solutions

Thanks for sharing. You have worked hard and it shows.

May 19, 2011 01:18 AM
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Robert, Thanks!

May 19, 2011 06:08 AM
Rainer
33,316
John Gall
Nextage Property Solutions

Congrats on the feature! This is some great information for all of us AR addicts :)

John Gall

May 23, 2011 07:25 PM
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

John, Always glad to help out our fellow Rainers!

May 23, 2011 08:13 PM
Rainmaker
132,855
Donna Quinlan
Realtor CRS,GRI, Newburyport, Boston's North Shore
Keller Williams Realty

Thanks for the good information! I just posted my first public post today. So much to learn!

June 01, 2011 08:27 PM
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Donna, Congratulations!  We all started with alot to learn.  It takes time, but you'll get there!  If you ever have questions, just ask :)

June 01, 2011 08:34 PM
Rainmaker
509,724
Lisa Wetzel
CDPE, SFR carsonvalleyland.com
RE/MAX Realty Affiliates

Great blog!  Thanks for the awesome advice and the great tips!  Your advice is encouraging to those of us who are on the fence.

June 05, 2011 07:10 PM
Ambassador
1,288,574
Praful Thakkar
Andover, MA: Andover Luxury Homes For Sale
Keller Williams Realty

That's the way to go - combination of outside blog and niche market is  ALWAYS a winner. Now you made me thinking about clicking on that button.....

June 05, 2011 07:21 PM
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Lisa, Find your niche and go for it!  We all spend a lot more than $20/month with less expectation of payoff.

Praful, It's a bargain if we use it right!  We've got one contract already from the niche, and we haven't even gotten close to getting all our material loaded.

June 05, 2011 08:51 PM
Rainmaker
174,011
Michelle Finnamore
Preparing your property for sale
in Vaughan and Toronto GTA

HI Liz and Bill, I have had an outside blog on AR for a couple of years now. When I don't make time to write to my blog here, I will see my business drop by around 20% . Is it worth it to spend the money on an AR outside blog... absolutely!!!

June 06, 2011 07:56 AM
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Michelle, Great testimony that the Outside Blog REALLY works!

June 06, 2011 08:29 AM
Rainmaker
309,182
Liz Flint
Houston\Tomball Realtor (832)816-8066
Century 21 Hardee-Team Realty

Hi Liz and Bill, I have an outside blog, but not sure if I'm using it correctly.  Will give the niche idea some thought.

June 08, 2011 04:35 AM
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Liz, It's looking good so far for us.  On track for at least one closed contract from it.

June 08, 2011 10:27 AM
Rainer
5,980
Mark Salmon, Epro
Pinnacle Real Estate Group of Lake Tahoe

Thanks so much for the post.  This process absolutely works well when using specialty search phrases specific to your market on your own blog site.  It's always best to put your focus and attention on your own site first and then continue to participate in outside sites such as ActiveRain to enjoy great networking and new ideas.

June 09, 2011 10:53 AM
Ambassador
1,438,388
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Mark, In this case, we're letting Active Rain do the heavy lifting and provide us the platform.  We're compiling the community data to bring more eyeballs to it, but Google Analytics shows that it's working :)

June 09, 2011 11:01 AM
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Ambassador
1,438,388

Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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