Congratulations NAR - "That's what I'm talkin' about!"

By
Services for Real Estate Pros with William S. Cherry & No Co., Wealth Coach

One of the most disappointing things about being a Realtor is that we've never been able to adequately set ourselves a part in the public's mind from those who have licenses but are not members.

Taking it one step further, the perception has always been that Realtors sell houses, not major commercial properties.

Even commercial brokers think that way.  A good percentage of the commercial agents are not Realtors.  They don't see that membership brings them any benefit.

And that's primarily because the public sees no measurable difference between those of us who are Realtors and those who are not.

For years, NAR has been unable to find anything to advertise except that Realtors abide by a code of ethics.  But that's lame because our code of ethics, in general, isn't one that non-members can't also follow.

On top of that, the various states' licensing commissioners are also charged with making certain we do what's right, less we lose our licenses.

That is until now!

Have you seen the new, very professionally written and produced NAR TV ad?  As the kids would say, "That's what I'm talkin' about!"

That's the kind of advertising NAR should continue.

BILL CHERRY, REALTORS

DALLAS - PARK CITIES

Since 1964

214 503-8563

WEB

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Rainmaker
681,430
June Piper-Brandon
Century 21 New Millenium - Baltimore, MD
Piecing Dreams One Home at a Time

I agree, NAR's recent ad campaigns are much better and providing the public with a much better vision of what we are all about.

May 18, 2011 09:04 AM #1
Rainmaker
190,653
Lois Davies
Century 21 Birchwood Realty, Inc. - Cape Coral, FL
Cape Coral & SW Florida

I haven't seen it yet, but you bring up an interesting point about public concepts with related to Commercial realty.  I hadn't thought about it before; Thanks for bringing it to my attention.

May 18, 2011 09:19 AM #2
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Rainmaker
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BILL CHERRY

William S. Cherry & No Co., Wealth Coach
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