Luxury Real Estate Marketing: The Joy of Mozzarella and Niche Marketing

By
Services for Real Estate Pros with ra@napaconsultants.com

We love the concept of niche marketing.  Specialization is a great way to differentiate you in the marketplace, whether you are selling luxury real estate, or any type of real estate.  It is also easy for someone to refer you to their friends and acquaintances.  For example, a niche in real estate is equestrian.  On the Language of Luxury Group on LinkedIn, we have an equestrian group

We recently had dinner at Obika restaurant in Century City.  What attracted us?  The niche—Obika bills itself as a mozzarella bar- (Mozzarella did Buffala Campana) flown in three times a week from cheese makers who use organic Buffalo milk.  Their charcuterie (salami, prosciutto, ham) is also imported from Italy and is of the highest quality. Other fresh ingredients used in the restaurant are provided by local organic farmers.

The picture above is one of the tasting plates we ordered with the freshest of mozzarella known as burratta, and an assortment of charcuterie.  The salami alone was worth the price of admission.  The assorted dessert plate made us swoon with delight, we dove in right in without taking a picture.

Obika is expanding in the United States.  We just have promoted this restaurant that may be coming to your marketplace well  It was easy and a joy to refer great people and great experiences, particularly when they are focused on a niche. 

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Topic:
Real Estate Sales and Marketing
Location:
California Los Angeles County Century City
Groups:
31 Days of May Challenge 2011
Luxury Home Marketing
Luxury Real Estate
LuxuryRealEstate.com Network For ActiveRain Members
THE LANGUAGE OF LUXURY
Tags:
luxury real estate marketing
luxury real estate niches
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luxury real estate websites

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Rainer
126,166
Brian Doubleday
Brian Doubleday - IML RealEstate - Orange County, CA Broker - Ladera Ranch, CA
Ladera Ranch, Foothill Ranch, Lake Forest, Mission Viejo

This plate looks so delisious!  I agree, if you find a niche and fill it properly, you've come up with a great strategy

May 20, 2011 01:21 PM #5
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Brian,

Amen t that, and that is why we love it so much (niche, branding, etc).  Success is so much fun to follow. A

May 20, 2011 01:23 PM #6
Rainmaker
1,108,597
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

That must have been expensive because I don’t even know what half those words are!

May 20, 2011 09:47 PM #7
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Jim,

It really was not.  It is moderately priced, and delicious.  Thanks for your comment, and if you tell me which words you did not understand, I will be delighted to explain. A

May 21, 2011 01:06 AM #8
Rainmaker
1,449,234
Rebecca Gaujot, the GO TO REALTOR
Coldwell Banker Stuart & Watts Real Estate - Lewisburg, WV
Lewisburg WV Real Estate, Greenbrier County

Oh no, here it is 1:30 AM and I see this delicious food in front of me.....I'm going to bed :)

May 21, 2011 01:36 AM #9
Rainmaker
328,536
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Luxury Homes Hollywood Lakes,Golden Isles/Beach

Hi Alexandra - you communicate the most powerful inspiration to many of us here in AR and in your LOL community...differentiate!

This is a clue -- Niche your market people and see more magical, magnetic attraction happening in your life.

Thanks for sharing.

To your continued prosperity...Eileen

May 21, 2011 09:43 AM #10
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Rebecca,

I know what you mean, I sometimes read food related posts from your region early in the morning and I am starving after having had breakfast...It is all good and fun. A

May 21, 2011 10:46 AM #11
Ambassador
1,343,010
Norma Toering
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes & Beach Cities Homes in L.A. CA

Alexandra -  I love the concept of being the best in your niche and from the looks of your photo Obika has mastered the art. 

May 21, 2011 10:47 AM #12
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Hi Eileen.

Thank you for your words of praise, we appreciate them.  It is wonderful to be understood as well as understand.  We wish you all the success in the world. A

May 21, 2011 10:48 AM #13
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Norma,

Thank you, and yes they have.  Sometimes, people feel that they are losing out on other income streams if they stick to one focus.  It is a tough one for many to make the choice.  A

May 21, 2011 10:54 AM #14
Rainer
43,380
Mary Lee
Ocean Reef Club Real Estate - Upper Key Largo, FL
Ocean Reef

R

I'm salivating just thinking about the place!!  Thanks for nice read.  M

May 21, 2011 10:57 AM #15
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

M,

Thank you for your comment, I salivate every time I think of the great food.  A

May 21, 2011 11:33 AM #16
Ambassador
822,659
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

I really need to come and hang out with you guys--- you go to the best places!  That cheese looks amazing!  K

May 21, 2011 03:07 PM #17
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Kathy,

It is super amazing, it is undescribably delicious, and you are always welcome. A

May 21, 2011 03:32 PM #18
Ambassador
1,346,652
Robert (Vegas Bob) Swetz
REALTY ONE GROUP - LAS VEGAS, NEVADA 702.443.7156 - Las Vegas, NV
Commercial & Residential Real Estate Agent

Wow Ron & Alexandra after reading and looking at your photos on your post, I have become real hungry! And the second photo pic from the top ... "yummy"

VB ;o)

May 22, 2011 01:06 AM #19
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Bob,

I understand, I feel that way each time I read someone's post about a restaurant with pictures of course, or a recipe...even if I just ate, LOL A

May 22, 2011 09:31 AM #20
Rainmaker
637,249
Patricia Feager, MBA, GRI, Cert Negotiations Expert, Military Relo Prof
Keller Williams Realty - Flower Mound, TX
The Little REALTORĀ® That Could

Ron & Alexandra,

Reminds me of an Italian breakfast fit for a king and queen! What a great niche marketing! I can tell, it's going to be a HUGE success!

Patricia

May 23, 2011 11:39 PM #21
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Patricia,

They are growing.  They also have a great happy hours with all their wines by the glass at 1/2 price, so we had an excellent wine, and they had an array of wonderful hors d'oeuvres at no charge...A

May 24, 2011 12:25 AM #22
Rainmaker
556,060
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Ron & Alexandra,

Nice localism post for Obika, though this place has the promise of a national market share.  Looks delicious... g

May 24, 2011 11:41 AM #23
Rainmaker
1,418,668
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Gordon,

Thanks, I did include it as a localism post.  We love our jaunts to Los Angeles, there is always the new and unexpected to discover.  Have a superb day. A

May 24, 2011 11:46 AM #24
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Ron & Alexandra Seigel

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