Luxury Real Estate Marketing: The Joy of Mozzarella and Niche Marketing

By
Real Estate Services with ra@napaconsultants.com

We love the concept of niche marketing.  Specialization is a great way to differentiate you in the marketplace, whether you are selling luxury real estate, or any type of real estate.  It is also easy for someone to refer you to their friends and acquaintances.  For example, a niche in real estate is equestrian.  On the Language of Luxury Group on LinkedIn, we have an equestrian group

We recently had dinner at Obika restaurant in Century City.  What attracted us?  The niche—Obika bills itself as a mozzarella bar- (Mozzarella did Buffala Campana) flown in three times a week from cheese makers who use organic Buffalo milk.  Their charcuterie (salami, prosciutto, ham) is also imported from Italy and is of the highest quality. Other fresh ingredients used in the restaurant are provided by local organic farmers.

The picture above is one of the tasting plates we ordered with the freshest of mozzarella known as burratta, and an assortment of charcuterie.  The salami alone was worth the price of admission.  The assorted dessert plate made us swoon with delight, we dove in right in without taking a picture.

Obika is expanding in the United States.  We just have promoted this restaurant that may be coming to your marketplace well  It was easy and a joy to refer great people and great experiences, particularly when they are focused on a niche. 

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Topic:
Real Estate Sales and Marketing
Location:
California Los Angeles County Century City
Groups:
31 Days of May Challenge 2011
Luxury Home Marketing
Luxury Real Estate
LuxuryRealEstate.com Network For ActiveRain Members
THE LANGUAGE OF LUXURY
Tags:
luxury real estate marketing
luxury real estate niches
luxury real estate personal and company branding
luxury real estate websites

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Anonymous
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Rainmaker
1,224,343
Ron & Alexandra Seigel
Luxury Real Estate Marketing
ra@napaconsultants.com

Bob,

I understand, I feel that way each time I read someone's post about a restaurant with pictures of course, or a recipe...even if I just ate, LOL A

May 22, 2011 09:31 AM
Rainmaker
523,925
Patricia Feager, MBA, GRI, Cert Negotiations Expert, Military Relo Prof
The Little REALTOR® That Could
Keller Williams Realty

Ron & Alexandra,

Reminds me of an Italian breakfast fit for a king and queen! What a great niche marketing! I can tell, it's going to be a HUGE success!

Patricia

May 23, 2011 11:39 PM
Rainmaker
1,224,343
Ron & Alexandra Seigel
Luxury Real Estate Marketing
ra@napaconsultants.com

Patricia,

They are growing.  They also have a great happy hours with all their wines by the glass at 1/2 price, so we had an excellent wine, and they had an array of wonderful hors d'oeuvres at no charge...A

May 24, 2011 12:25 AM
Rainmaker
556,060
Cherise Selley
Colorado Springs Realtor
Selley Group Real Estate, LLC

Ron & Alexandra,

Nice localism post for Obika, though this place has the promise of a national market share.  Looks delicious... g

May 24, 2011 11:41 AM
Rainmaker
1,224,343
Ron & Alexandra Seigel
Luxury Real Estate Marketing
ra@napaconsultants.com

Gordon,

Thanks, I did include it as a localism post.  We love our jaunts to Los Angeles, there is always the new and unexpected to discover.  Have a superb day. A

May 24, 2011 11:46 AM
Anonymous
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Ron & Alexandra Seigel

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