Real Estate Agents: The Business Of Getting Business

By
Real Estate Agent with Joe Manausa Real Estate 8508880888
http://actvra.in/bwt

Business LeadershipIf you are a leader in your traditional real estate brokerage business, then you are faced with making the decisions that affect the very viability of your organization now and in the coming years. Whether you are the broker or a top producing agent, it is time you recognize the changing market place and acknowledge that times have changed. It is time that you decide to lead, follow, or just watch the rest of us pass by!

If you subscribe to the thinking that the business of business is getting business, then you better understand that internet marketing IS YOUR BUSINESS. Homebuyers and sellers have moved to the internet, and the daily conduct of your operations needs to be adapted to the new consumer paradigm.

This is no longer a delegate-able task, it requires adult supervision and guidance today! If you want to lead an organization, you better understand how it is communicating with its present and future customers. Internet marketing has not only changed marketing, it has changed the very conduct of the real estate business.

Most brokers and agents are working hard and just throwing some resources at this “internet thing.” You most likely are up to your eyeballs in things to do, and you would just rather have “the marketing people” figure out and handle this whole online marketing #@%! that everybody seems to be talking about. After all, you are not in the internet business, you are in the real estate business! Right?

Wrong! More and more business is being conducted online, and if you do not have a vision for how your organization is going to be engaging and transacting online, then I suggest you get started right away. Don’t believe me? Just ask yourself how much research and “snooping” you do online, and if it has any influence on how you choose to purchase or engage other businesses. If you are like the 90%+ of people, then you are starting your “consumerisms” online. And that is the point of today’s message.

People who plan on hiring a company (like yours) who are in the need of a real estate agent want some information first. They are going to search engines and established sites on the internet, they are going to their social media sites to see what their friends have to say, and they want to know some basic background information on how to work with a real estate agent, and that begs the million dollar question …

Will Consumers Find Your Business?

If I were to go to Google right now and type in the most common question that a home seller in your area would type, would I find your business? Don’t for a second think that an ad that you place on Google is going to be the selection of choice! It might be if nobody has created any brilliant content yet, but this content is either already there or it is on the way. Early adopters in every industry will soon begin to squeeze business out of the internet and start to encroach upon your market share.

I suggest that you consider being among these early adopters and recognize the value the internet provides for leading needy consumers to your business. Start to envision your business as one which dominates your niche on the internet, and then guide these information seekers to the tools and resources which they need before they make a purchase decision. If they recognize you as the leader, you will be able to entice them to do business with your organization. And isn’t that what leadership is all about? After all, you are in the business of getting business, right?

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Topic:
Real Estate Sales and Marketing
Location:
Florida
Groups:
Blogging & SEO
Internet Lead Generation-How Best To Capture Your Audience
Rainmaking - Internet Marketing Strategies
Realtors®
The Art Of Marketing You
Tags:
business consumers
business marketing
early adopters
google
handle the internet
information seekers
internet marketing
leadership

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Rainmaker
742,131
Alan Kirkpatrick
Alan in Austin
Austin Texas Homes

Joe:

Great post, great insights. In a constantly changing market place we must be flexible enough to do the same.

May 28, 2011 09:06 AM
Rainmaker
765,515
Joe Manausa
Tallahassee Real Estate
Joe Manausa Real Estate

Thanks Alan and Michele, it definitely is a time where dexterity is at a premium!

May 28, 2011 09:08 AM
Rainmaker
1,004,123
Sheila Anderson
The Real Estate Whisperer Who Listens 732-715-1133
Referral Group Incorporated

Great Post Joe. Amen. You write well too and that matters. Have a great day.

May 28, 2011 10:03 AM
Ambassador
625,137
Doug Rogers
Your Pineville Louisiana Agent
Bayou Properties Realty

Very well written. Thanks for posting!

May 28, 2011 12:26 PM
Rainmaker
765,515
Joe Manausa
Tallahassee Real Estate
Joe Manausa Real Estate

Thank you Sheila, we all need to!

May 28, 2011 08:29 PM
Rainmaker
765,515
Joe Manausa
Tallahassee Real Estate
Joe Manausa Real Estate

Thanks Doug, have a great weekend.

May 28, 2011 08:29 PM
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Rainmaker
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Joe Manausa

Tallahassee Real Estate
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