Realtor designations: Effective in getting more clients or a waste of time?

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Real Estate Agent with Coldwell Banker Residential Brokerage NJ License #1120286

      While education is important in furthering one's career in real estate, continuing education does not have to take form in one of the accrediation programs, such as e-pro, ABR and others. While an additional designation may boost your appeal to some, most homebuyers and seller look to the internet for a Realtor. That said, I have a website and consider myself an "e-pro" even though I do not hold the designation. That said, when I do have the extra $400 it costs to take the course, I will do it. The problem is that new Realtors in a tough market usually do not have the money to spend on extras, such as education and advertising.

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Comments 5 New Comment

Ambassador
1,773,124
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
CJ Realty Group, Inc.
Skip the e-pro.  Could grief why does any agent need a course to teach them how to respond to email?  If you can go for a designation with some teeth to it.  CRS, GRI, ABR.  Quite frankly our clients don't have a clue what any of it means but you can learn a lot by taking the classes.
October 09, 2007 09:07 PM
Rainmaker
57,517
Craig Smith
Frederick MD Real Estate
Re/Max Achievers

I think buyers or sellers could care less.  For all they know I could make up my own, BAA (Best Agent Around), and they wouldn't have a clue.

As you said though the education is always important in advancing your career.

October 09, 2007 09:07 PM
Rainmaker
252,803
Jason Feinman
Bergen County Real Estate Expert, ABR, CNE, e-PRO
Coldwell Banker Residential Brokerage
Thank you Cindy and Craig for your responses.
October 09, 2007 09:09 PM
Rainmaker
202,594
Maria Couto
ABR,CRS-Berkeley Heights & Long Hill Real Estate H
RE/MAX Premier
Hey Jason, You can tell I have the designations because I display them everywhere: web site brochures,business cards etc... Does it get me any more calls, I don't think so. However, on a one to one interview it carries weight(after I expain what they mean.) The argument that I would make for the designations is the education. It's invaluable. No office training equates to the classes. I would take the classes even if there no designations were awarded.
October 09, 2007 09:22 PM
Rainer
96,615
Fred Pickard
Hershey, PA
Fred Pickard Innovations Realty Inc

Jason, in the interest of full disclosure, I am a Certified e-Pro trainer.

Just to be clear on a couple of things in your post, the e-Pro course actually costs $359 and if you sign up through one of the trainers, you can get a $25 discount. If you wish, I can email you the link. In addition, completion of the course can be used to satisfy the state's continuing education requirement that you will have to complete by next May.

As far as the worth of these courses, it's all about implementing the learning. You can attend 100 courses, but if you don't take the concepts and put them into practice, you might as well take the money and burn it.

Over the years, I have also taken and earned the GRI, CRS and CRB designations and I feel that each has helped me enhance my business. But at the same time, I can point out a few very successful agents and brokers who have never taken a course beyond their initial licensing course and still do very well.

It's really about your commitment to improve and your interest in your future.

Good luck on whichever road you decide to take.

October 10, 2007 06:03 AM
Rainmaker
252,803

Jason Feinman

Bergen County Real Estate Expert, ABR, CNE, e-PRO
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