After reading a few recent blog posts on MLM, prospecting, etc, it has occurred to me that while all of these concepts have merit for some individuals, it's not for everyone.
Case in point. I wear my nametag a lot-it allows people to ask me about real estate and I can then talk with them about market conditions, houses, neighborhoods, builders, etc-at their comfort and without pushing the conversation to happen. I also market with my car so folks can approach me elsewhere-again, at their comfort level since they are the ones initiating the conversation.
But I was in the YMCA this morning, working out, not speaking to anyone. Nor did I want to speak to anyone. Besides the fact that I'm sweaty and pretty ugly when I'm there, it's my quiet time with no kids pulling on me, no emails to answer, no phone constantly ringing. I need that time to myself. Sure, I could prospect on the next treadmill over while I'm running, or chat up real estate when working into the circuit machines, but that's not my style. The clients who want that kind of aggressiveness aren't the clients for me! Not that there's anything wrong with that style-it's just not me.
My business has been built around referrals and people who know and trust me. I do work hard, and I think that it's safe to say that most people who ever see me or meet me know I'm in real estate-whether or not the words have ever come out of my mouth.
Sometimes, silence speaks volumes.