OK, I'm a born-again convert to staging!

By
Real Estate Agent with Evers & Company Real Estate, Inc. AB95346

When I'm working as a buyer broker, I try to help people look beyond great staging.  I've even written posts advising buyers to understand that when they walk into a well-staged house, they are more likely to wind up paying more because the property will be much more attractive to more buyers.   But when I'm the listing agent, I work very hard to convince the sellers that having their home professionally staged is really a wonderful idea.

Last week, I listed a renovated contemporary home in Crestwood, a wonderful neighborhood in DC.  It was an amazing place, with a huge, loft-like open room with vaulted ceilings, with combined space for cooking, eating and living.  And while it took my breath away the first time I saw it,  it was kind of difficult to wrap my arms around exactly how I would organize and use the space.

So my partner on this listing, Ed Schneider, contacted Red House Stagers.  Lyric Turner, owner and principal, met with us and the sellers to put together a plan and a proposal.  Several days later, her van pulled up by the front door, and within three hours the house was transformed and ready for it's photo shoot.

We were delighted with their finished product.  They did the upper level great room and master bedroom, and the lower level family room.  And especially in the great room, they made a great plan that works for living and entertaining.

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Topic:
Home Selling
Location:
District of Columbia District of Columbia County Washington Crestwood
Groups:
Stage It Forward...
HyperLocal Neighborhood and Community Posts
Posts to Localism
Tags:
home staging
crestwood dc

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Ambassador
742,535
Suzanne McLaughlin
Wright & Sherburne Counties Realtor
Sabinske & Associates, Inc. (Albertville, St. Michael)

Pat, it certainly is a two-way street.  I don't like buyers to become enamored of a home simply because of the staging either.  But, when I am listing, I want them to feel "at home" and as if they are stepping into a Dwell photo spread.

Your stagers did a great job!  Best of luck.....although you probably won't need it!

May 30, 2011 04:32 PM
Ambassador
1,756,255
Jeff Dowler CRS
Carlsbad CA Homes for Sale (760) 840-1360
Solutions Real Estate

Pat

The place looks wonderful - you must be thrilled. I feel the same about the process - I want my sellers to reap the advantages, but counsel the buyers to beware. Same with touring model homes they fall in love with.

Jeff

May 30, 2011 08:30 PM
Rainer
65,222
Amy Bly
Great Impressions Home Staging, River Vale, NJ

Nice to hear so many agents saying the positive things us stagers know to be true! #2, Leah, why don't you try telling sellers exactly what you said about buyers "lacking the vision to see what can be done with the space and that staging alleviates that problem"? Sounds pretty convincing to me! Gabe, the cost will justify the price IF the home is not over-priced! The two -- price and presentation -- always go hand-in-hand in this market. 

June 01, 2011 07:31 PM
Rainmaker
137,113
Beth Lester
Home Staging & Interior Decorating
Home Staging Designs of California

My husband is a big fan of "managing expectations," which I think also applies to house buying.  I admit that I get frustrated when I see some of the descriptions that realtors write up of the houses we stage.  Yes, they are vastly improved with the staging & the pictures look great; however, there is no mention that the kitchen & baths need serious updating, a modestly sized living room is described as "huge," or the house is genuinely old and hasn't been updated, etc, etc.  Don't buyers feel let down when the house looks great online and yet rather dumpy in person?  Would it be better to admit at least that "some minor updating will lead to instant equity-building?"

I'd love to hear agents take on this - just how honest should you be when writing up a listing?

June 02, 2011 07:31 AM
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1,353,677
Kathy Streib
Home Stager - Palm Beach County,FL -561-914-6224
Room Service Home Staging

Pat- this is a perfect example of how Staging can help  the seller and listing agent with the sale.  Large open rooms are great for the kind of living and entertaining most of us do, but we all need some assist in seeing just how to utilize the space. Good luck with the sale.

June 05, 2011 02:04 PM
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Patricia Kennedy

For Your Home in the Capital
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Additional Information

Pat Kennedy -- author of The Irreverent Guide to Real Estate -- gives you a look at life on the streets as a real estate broker in our nation's capital. And her blog is peppered with great advice combined with humor!