Utilizing QR Codes in Marketing - Kodak/ Active Rain June Mobile Marketing Challenge

By
Real Estate Agent with RE/MAX United

QR Codes are AMAZING! I was so excited when I saw this challenge because I am a true believer in the use of QR Codes in my marketing. It is a great way to link to a website or tour for more information for your clients.

Here are just a few places that I use QR Codes...

  • RE/MAX Listing Signs - I print a large QR Code linking to virtual tour, laminate and velcro to sign.
  • Listing Flyers - QR Code links to Virtual Tour Link on Tour Factory.
  • Monthy Coupon Postcards mailed to clients - QR Code links to my website. See image below.
  • Monthly Magazine mailed to clients - QR Code links to my website. 
  • Blogs - http://kcmclaughlin.wordpress.com
  • Social Media - Facebook, Active Rain, LinkedIn, etc.
  • Event Flyers - Open House, First Time Home Buyer's Seminar
  • Business Cards - QR Code printed on back links to my website. See image below.

I could go on and on!

The QR Code on my listing flyer is linked to the virtual tour link on Tour Factory.

The

The QR Code on the back of my business card links to my website:

The QR Code on the monthly Coupon Postcard I mail to my clients links to my website:

Posted by

K.C. McLaughlin
Broker, REALTOR®, e-PRO®
RE/MAX United, Cary, NC 27511                                                                     

Cell: (919) 609-7463
Fax: (919) 469-8444
Email: KC@KCMcLaughlin.com
Website: http://www.KCMcLaughlin.com

Oh by the way...I am never too busy to take great care of your referrals!

                  

 

 Check out my NEW Mobile Site! 

 Search for properties from your Smartphone!

 

 

 

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Topic:
ActiveRain Community
Tags:
qr codes
marketing strategy
marketing
listing flyers
active rain
contest
kodak
quick response codes
home selling

Comments 9 New Comment

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Rainer
30,471
Debbie Lynn
Realtor, North San Diego 858.775.9771
Prudential California Realty

Great post!  I think many consumers are just now figuring out that these can be used for scanning and getting information.  Many don't know that they have to download to their phones.  But you are smart to embrace the technology.

It probably wouldn't hurt all of us to do a mailing or newsletter to our clients, Facebook friends and others to tell them about them!!

June 01, 2011 06:40 PM
Rainmaker
201,180
K.C. McLaughlin
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC
RE/MAX United

Thanks Debbie! The response from my clients has been amazing. When I hand my business card out to new contacts they think I am so tech-saavy - and they have all of my information from my website on their phone to copy to their database.

June 01, 2011 06:49 PM
Rainmaker
116,757
Myers Jackson
Auctioneer
Real Estate Auctions, Land Auctioneer

KC i may have already sent this to you, however I agree, be a little creative a dress up the codecertifiedlandauction.com

June 01, 2011 07:23 PM
Rainmaker
201,180
K.C. McLaughlin
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC
RE/MAX United

Myers - That is a riot! Definitely more interesting when you dress up the QR Code. Thanks for sharing - have a great day!

June 02, 2011 06:38 AM
Rainer
72,653
Casey Bui
Rockwell Realty

This is a great example KC. Thanks!

June 02, 2011 03:22 PM
Ambassador
834,359
Barbara Martino-Sliva
Vero Beach Real Estate Vero Beach Homes for Sale
Dale Sorensen Real Estate Inc.

Great post KC!  I am impressed with the various ways that you are utilizing them....show that you are very tech savvy!

June 04, 2011 08:50 AM
Rainmaker
494,651
Lora "Leah" Stern 914-772-4528
Real Estate Salesperson
Coldwell Banker, 170 N Main Street, New City NY 10956

I've got them on my signs and they're programmable so that I can send them to the whichever listing it relates to.  Love all your uses.

June 06, 2011 10:04 AM
Rainmaker
371,666
Russell & Tracy Lee Parker
Experienced Broker & Property Managers Since 2006
RE/MAX Dallas Suburbs

I love the business card. Did you get the QR code from Mainstreet?

June 29, 2011 11:12 AM
Rainmaker
201,180
K.C. McLaughlin
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC
RE/MAX United

Tracy,

I generated the QR Code from one of the free ones on the internet... http://qrcode.kaywa.com/ I then enhanced it using http://www.picnik.com/. It links to my RE/MAX website at www.KCMcLaughlin.com but you can link it to most anything! Thanks for the comment -- have a great day!

June 29, 2011 11:26 AM
Anonymous
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Rainmaker
201,180

K.C. McLaughlin

Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC
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