Nobody Likes Me! 5 Thumbs Up Tips for your Real Estate Fan Page

By
Real Estate Mortgage Broker with Peoples Home Equity, Inc. NMLS-274839 NMLS 274839

While walking through his corn field, Ray hears a voice whisper, "If you build it, he will come"... This is the conception of Real Estate Facebook fan pages, but nobody likes me! 

So, you have built this amazing Fan Page... now what? In order for your page to be successful, you are going to have to be a bit strategic. What is your objective? Is your vision clear as to the purpose of your page?  

Below are 5 Tips to help turn your fan page into a success: 

Tip 1: Change Your Identity and Be Your Page
After logging into your Facebook account, click on the Account link to change your profile from you, personally to "Real Estate Agent", your fan page.

By making this simple switch, you have now transformed your personal profile to your Real Estate Business Page. In doing this, every time you post, comment or like another status update or page, you are doing so as your business.  This is a great way to get your name blasted out beyond your fan page, and bring attention to your Real Estate Business.



Tip 2.  BIG NO NO... DO NOT SELL

Contrary to popular belief, Facebook is NOT the place to be advertising your listings. I know it is tempting, but do not cave into it! People search online for listings, but they do NOT go to Facebook to search for homes. Do you really want to look like a talking head? People on Facebook are interested in you, not your latest listing. Remember it is all about them and the value you can bring to them as a professional and a trusted advisor.



Tip 3.  It is all about Giving

A true gift has no strings... Giving with an ulterior motive is not a gift.  Providing true value to your prospective clients, without wanting something in return is key to building trust and relationships.  So often the mindset is to sell, sell, sell... This may be a hard one to wrap your head around, but if you truly make this switch, you will find that you will create a win, win for all. With that being said, what is your gift? KNOWLEDGE. By providing information on your market area - whether it is upcoming events, area attractions, market reports or promoting or reporting on a new or existing business in town - you will be seen as knowledgeable and giving; a valuable source for local information that can be relied upon. What a great way to build relationships!



Tip 4. Let you Hair Down and Be Yourself

Transparency is key... Go ahead and share your personality. People are truly interested in you so open up and get real!  It is human nature! People gravitate towards others who are transparent and relative.  Share your life... Post a comment about an amusing situation at the restaurant last night, or the wonderful silly things your kids say or do - remember - unlike you; everyone doesn't live and breathe Real Estate 24/7.! (big smile) Simply remember to talk about things that will show your personality and allow others to get to know you.



Tip 5.   Be a Good Listener

Have you ever heard the saying... "Your Actons Speak So loudly, I Cannot Hear What You Are Saying"... Communication it is not just about talking. It's about listening too. If you listen, you will hear what your potential audience is saying to you. Listening will allow you to get into the mind of your prospect. Once you know what is on their mind, you can respond with valuable information that is of interest to them. If you just continue to spill out what you think they want, you'll never have the opportunity to really learn what it is they TRULY want. Deliver what they want and they will LIKE YOU. Do a little research to find out where you're prospective new FANS hang out on Facebook and go listen to them.   Try Facebook's search tool to find people that are talking about moving. Chime in and let them get to know you.

I truly hope this information provides you with value. I would love here your comments, so please do not be shy... Make it great what ever you choose to do...

 To Your Success...

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Proudly Serving the Residential Mortgage needs of the wonderful Veterans & People in Wisconsin. Green Bay, Appleton, Oshkosh, and throughout the greater Fox Cities areas.

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Our team loves working with Wisconsin Real Estate Agents. Helping them build their business by teaching cutting edge systems & strategies using social media & technology. Our weekly Agent Mastermind class is second to none. For more information about how we can help you, visit http://www.UltimatePropertyPromoter.com

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Topic:
Real Estate Sales and Marketing
Location:
Wisconsin
Groups:
Active Rain Block Party
Addicted to Active Rain
Facebook Fridays
Facebook Tips
Social Media Marketing
Tags:
facebook likes
fan pages
real estate social media
facebook tips

Comments 7 New Comment

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Ambassador
855,317
Kristin Hamilton
(909) 557-6966, CDPE, SFR, CHS-Redlands/Loma Linda
Keller Williams Realty

Hi Gwenn, I am a big FB fan and I agree with all your comments. My family and friends are on my FB but the majority of my FB friends are either agents or supporting sevices but we just post personal stuff; family pictures, daily check-ins, and interesting articles. I put my real estate postings on my RE page.

June 03, 2011 01:38 PM
Rainmaker
66,956
Gwenn Tanvas
The Mortgage Gal, 920.267.7891~ SMART - INNOVATIVE
Peoples Home Equity, Inc. NMLS-274839

Anna Banana - LOVE IT (big smile) - Yes! FB is such a great venue to meet new people and get to know them personally. Would you show up at the neighbors barbeque and start talking all about your listings? LOL - I think it would be a lonley night. Thanks for the nice comment...

Aloha Lance - Thanks for inviting me to "FB Fridays" - I love the way you think. The more we come together and support one another, the more enriched we will all become. 

Hi Kristen - You said it best - "you family and friends are your FB" -  I am glad you found my post of value. Always looking to provide that. Make it a great day... :)

June 03, 2011 02:06 PM
Rainer
55,225
Pamelyn Meller
CDPE (Certified Distressed Property Expert)
The Property Shoppe Team LLC

Fantastic post, and your details are terrific. You really spent time on this one. I would add #6, join AR's Facebook Friday's group, and watch the # of "likes" grow rapidly. Have a great weekend. I am suggesting this page.

June 03, 2011 02:12 PM
Rainmaker
66,956
Gwenn Tanvas
The Mortgage Gal, 920.267.7891~ SMART - INNOVATIVE
Peoples Home Equity, Inc. NMLS-274839

Happy Friday Pamelyn - Thanks for your kind words and it's so nice to meet another Wisconsinite... I am off to find your FB page and add it to the Real Estate Agents HUB favorite pages... Make it a great one :)

June 03, 2011 02:25 PM
Rainmaker
563,468
Joy Daniels
Joy Daniels Real Estate Group, Ltd.

I have my personal page - where I don't advertise listings, but I do advertise them on my company page.  Are you suggesting not to list them anywhere?? 

June 11, 2011 12:25 PM
Anonymous
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Rainmaker
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Gwenn Tanvas

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MY MISSION: 1 - Looking to network with Wisconsin Real Estate Agents... share really great tips and help friends BOOST their business! Help me contribute to the industry in a whole NEW way!!
2- Provide valuable information to Wisconsinites that help them make great decisions, save time, money and truly have a great experience when it comes to buying and financing real estate in this great state!
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