While walking through his corn field, Ray hears a voice whisper, "If you build it, he will come"... This is the conception of Real Estate Facebook fan pages, but nobody likes me!
So, you have built this amazing Fan Page... now what? In order for your page to be successful, you are going to have to be a bit strategic. What is your objective? Is your vision clear as to the purpose of your page?
Below are 5 Tips to help turn your fan page into a success:
Tip 1: Change Your Identity and Be Your Page
After logging into your Facebook account, click on the Account link to change your profile from you, personally to "Real Estate Agent", your fan page.
By making this simple switch, you have now transformed your personal profile to your Real Estate Business Page. In doing this, every time you post, comment or like another status update or page, you are doing so as your business. This is a great way to get your name blasted out beyond your fan page, and bring attention to your Real Estate Business.
Tip 2. BIG NO NO... DO NOT SELL
Contrary to popular belief, Facebook is NOT the place to be advertising your listings. I know it is tempting, but do not cave into it! People search online for listings, but they do NOT go to Facebook to search for homes. Do you really want to look like a talking head? People on Facebook are interested in you, not your latest listing. Remember it is all about them and the value you can bring to them as a professional and a trusted advisor.
Tip 3. It is all about Giving
A true gift has no strings... Giving with an ulterior motive is not a gift. Providing true value to your prospective clients, without wanting something in return is key to building trust and relationships. So often the mindset is to sell, sell, sell... This may be a hard one to wrap your head around, but if you truly make this switch, you will find that you will create a win, win for all. With that being said, what is your gift? KNOWLEDGE. By providing information on your market area - whether it is upcoming events, area attractions, market reports or promoting or reporting on a new or existing business in town - you will be seen as knowledgeable and giving; a valuable source for local information that can be relied upon. What a great way to build relationships!
Tip 4. Let you Hair Down and Be Yourself
Transparency is key... Go ahead and share your personality. People are truly interested in you so open up and get real! It is human nature! People gravitate towards others who are transparent and relative. Share your life... Post a comment about an amusing situation at the restaurant last night, or the wonderful silly things your kids say or do - remember - unlike you; everyone doesn't live and breathe Real Estate 24/7.! (big smile) Simply remember to talk about things that will show your personality and allow others to get to know you.
Tip 5. Be a Good Listener
Have you ever heard the saying... "Your Actons Speak So loudly, I Cannot Hear What You Are Saying"... Communication it is not just about talking. It's about listening too. If you listen, you will hear what your potential audience is saying to you. Listening will allow you to get into the mind of your prospect. Once you know what is on their mind, you can respond with valuable information that is of interest to them. If you just continue to spill out what you think they want, you'll never have the opportunity to really learn what it is they TRULY want. Deliver what they want and they will LIKE YOU. Do a little research to find out where you're prospective new FANS hang out on Facebook and go listen to them. Try Facebook's search tool to find people that are talking about moving. Chime in and let them get to know you.
I truly hope this information provides you with value. I would love here your comments, so please do not be shy... Make it great what ever you choose to do...
To Your Success...