June Challenge: Using QR codes for marketing.

By
Real Estate Agent with Bruce Kunz @ Veltri & Associates, 866-483-5874 x464 NJ RE 0573010

This month's ActiveRain Challenge is to "Create a marketing piece that incorporates a QR code, MS Tag or other mobile marketing application." This is my submission.

I've been adding QR codes to my open house flyers. While still 'perfecting' it, I've found that it both gets attention and is helpful for follow-up information. I've found that following a recommendation to create a QR code with short URL works best. Less clutter.

In my latest open house flyer for 1114 Del Dor Drive, Point Pleasant, NJ 08742 I've incorporated 2 QR codes. I've place one that takes the user to the public MLS information page for this listing. The other takes the user to  search page including Waterfront home for sale in Point Pleasant, NJ.
Open House at 1114 Del Dor Drive, Point Pleasant, NJ 08742 on Sunday June 4th and 5th, 2011
This beautiful home has the scenic Point Pleasant Canal in it's backyard. Itis so relaxing to sit on the deck or patio (or better yet in the built in pool!!) and watch the boats wander back and forth between the Barnegat Bay and Manasquan River. The home is located on a dead end street so privacy doesnt get much better. With 4 bedrooms, 2.5 baths, an attached 2 car garage, beautiful kitchen with granite countertops, central A/C (altough there is a great breese off the water & nearby ocean that usually keeps a pleasant tem,perature), a wood burning stove and hardwood floors in the living room and LOTS more this home needs to be seen to be appreciated.

 While I provide other pages of information at the open house (about the area, area comps, etc) the feedback I've gotten is that people find it useful. In fact, in my area, it seems most are not familiar with QR codes. Another thing to chat about for a few minutes and build a little more of positive experience for the potential buyers to take with them.

Thanks for taking the time to look through my post! I hope the QR codes worked (if not, please let me know!).  In closing, I've added some more pictures below (which can be seen on the listing page brought up by the left QR code above. If you're in the area, please stop by and visit me on Sunday from 1 to 4pm!  It's a Great Home.

Open House at 1114 Del Dor Drive, Point Pleasant, NJ 08742 on Sunday June 4th and 5th, 2011Open House at 1114 Del Dor Drive, Point Pleasant, NJ 08742 on Sunday June 4th and 5th, 2011

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Topic:
ActiveRain Community
Location:
New Jersey Ocean County Point Pleasant Point Pleasant Borough
Groups:
Active Rain Newbies
New Jersey Real Estate Experts
Tags:
open house
point pleasant nj
waterfront property
point pleasant canal
ocean county

Comments 22 New Comment

Anonymous
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Ambassador
1,072,400
Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Bruce, I use QR codes on property flyers. It links to a single property mobile website. Then I get a text immediatley telling me they accessed the website. Great marketing tool.

July 26, 2011 09:31 PM
Ambassador
2,030,449
Todd Clark
Broker - Beaverton, Oregon Real Estate Expert - (503) 524-9494
Keller Williams Realty

I've used them a couple times on signs saying see where our open houses are this weekend on the back of my car and they go directly to Google maps with my information and the house addresses.





August 07, 2011 01:38 AM
Rainmaker
223,699
Bruce Kunz
Realtor, Howell NJ Homes for Sale
Bruce Kunz @ Veltri & Associates, 866-483-5874 x464

Wow, Todd!  That is a great idea!  I guess it keeps you driving "friendly" too!

Hi Tammie. That's great, too. I'm still working on mobile sites. Thanks for the encouragement!

August 14, 2011 07:36 PM
Rainmaker
133,733
Ella Reape
Luxury Homes Division, Keller Williams
Keller Williams Realty Nashua NH

Thanks Bruce, for the great post.  I love the way you dress these codes up with color.  I have heard that you can capture cell phone numbers of possible buyers that scan these QR Codes.  Have you had any luck with that?

 

 

 

September 09, 2011 07:01 AM
Rainmaker
223,699
Bruce Kunz
Realtor, Howell NJ Homes for Sale
Bruce Kunz @ Veltri & Associates, 866-483-5874 x464

Hi Ella. Thanks for stopping by and for your great comment! I have heard there is tracking available, but I've not gotten that far yet. It would be cool (not scary I hope) to be able to call someone while they are looking at my site!
Bruce

September 09, 2011 09:19 AM
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Rainmaker
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Bruce Kunz

Realtor, Howell NJ Homes for Sale
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