Why Real Estate Agents Are Losing Online Business

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Real Estate Agent with Joe Manausa Real Estate 8508880888
http://actvra.in/bRb

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A recent study of real estate brokerages showed that roughly one half of all consumer leads were ignored for more than 8 hours! Can you imagine being an internet customer and wanting to interact with a company online, but having to wait for more than 8 hours to get a reply? I don’t think so.

But this is not a surprise to me. I have been seeing this for years in the real estate business, and I suspect your market area might be just as broken. Internet customers have a low tolerance for waiting, and that is why my company works very hard to respond to an internet customer’s request for information in five minutes or less!

The study sent 715 web-form fills to 56 large multi-office brokerages, divided between agent-specific and IDX leads. Bradley Miller, founder and president of One Cavo, says agents failed to respond to 46 percent of leads or responded an average of eight hours after the forms were submitted.

I have conducted studies of both my company and many of my competitors and can tell you that it is a worthwhile exercise for any company which hopes to gain business from the internet. The average response from my company, during business hours, was less than 15 minutes, while the average response time from the competitors that I chose was more than a day. This was good news for me!

How To Evaluate Your Customer Response Time

Follow-up With Internet CustomersIf you really want to know how to evaluate your internet customer response time, just go to Google and create a few email addresses that have no identification about who you are. Then set-up a schedule to request information from your real estate website at random times during the day. The results just might surprise you.

Most internet customers want information fast, so do not be tempted to establish an auto-responder as your primary response mechanism. They will see right through that and move to another service provider that values them as a live, ready customer. Remember, business has moved to the internet, and it’s a very competitive field out there, so make sure that you lead your niche in internet customer response time.


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Rainer
122,284
Randy Elliott
RE/MAX Gold - Lodi, CA
REALTOR : Lodi / Stockton, CA

Agents need to realize that we have to strike while the iron's hot!  Otherwise there will be another agent in the "on deck" position just waiting to serve the online clients.

Jun 04, 2011 07:42 AM #1
Rainmaker
792,892
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Absolutely right Randy. If you won't help them now, they will look for someone who will. The days of responding tomorrow (when it is convenient for you) is over.

Jun 04, 2011 07:45 AM #2
Ambassador
2,426,725
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

This is so easy.  The buyer found you on the Internet, they can find someone else on the Internet.

Jun 04, 2011 08:00 AM #3
Rainmaker
575,377
Phil Leng
Keller Williams Eastside Market Center - Kirkland, WA
Phil Leng Team - Residential Real Estate Experts &

Hi Joe,

Your post sends a cold chill up my spine.

I am one of the late reponders you are writing about.

Thanks for the post

PHil

Jun 04, 2011 08:00 AM #4
Rainer
29,079
Alex Gurchin
Keller Williams LIfestyles Realty - London, ON

If they found you on the internet, chances are that they have also found 10 other Realtors on the internet, and they are speaking to all of you. The days of immediate gratification are upon us. 

Jun 04, 2011 08:21 AM #5
Rainmaker
365,574
Kim Boekholder **Results Real Estate**
Results Real Estate 801.580.5624 - Sandy, UT
Broker, Selling Salt Lake Homes

You snooze you lose! they will move on.  Systems need to be in place thats for sure.   Great reminder for all of us.  You see a new lead, act on it asap. 

Jun 04, 2011 09:05 AM #6
Rainmaker
517,976
Jeanne & Ralph Janisch ABR CRS Brokers
The Durango Home Team at Keller Williams Southwest Associates - Durango, CO
Selling Durango CO homes to good people like you!

In today's competitive market with limited buyers it doesn't make sense to not respond to internet leads immediately.  

Jun 04, 2011 09:56 AM #7
Rainmaker
520,435
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL

You must've offered suberb training to establish the IRT in your brokerage Joe.  Wherever I venture on the web, needing information, if their Immediate Response Team is on break so will be my further communication there. 

Jun 04, 2011 12:00 PM #8
Rainmaker
792,892
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

It's never to late to learn Phil, we've all been there!

Jun 05, 2011 08:28 AM #9
Rainmaker
792,892
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Amen Lenn. I know I'm that way as a consumer too!

Jun 05, 2011 08:28 AM #10
Rainmaker
792,892
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

The "quick and the dead" right Kim :)

Jun 05, 2011 08:29 AM #11
Rainmaker
792,892
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

I like the IRT acronym Kevin, might have to do something with that ....

Jun 05, 2011 08:29 AM #12
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Rainmaker
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Joe Manausa

Tallahassee Real Estate
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