Why Real Estate Agents Are Losing Online Business

By
Real Estate Agent with Joe Manausa Real Estate 8508880888
http://actvra.in/bRb

Suggest This Post

A recent study of real estate brokerages showed that roughly one half of all consumer leads were ignored for more than 8 hours! Can you imagine being an internet customer and wanting to interact with a company online, but having to wait for more than 8 hours to get a reply? I don’t think so.

But this is not a surprise to me. I have been seeing this for years in the real estate business, and I suspect your market area might be just as broken. Internet customers have a low tolerance for waiting, and that is why my company works very hard to respond to an internet customer’s request for information in five minutes or less!

The study sent 715 web-form fills to 56 large multi-office brokerages, divided between agent-specific and IDX leads. Bradley Miller, founder and president of One Cavo, says agents failed to respond to 46 percent of leads or responded an average of eight hours after the forms were submitted.

I have conducted studies of both my company and many of my competitors and can tell you that it is a worthwhile exercise for any company which hopes to gain business from the internet. The average response from my company, during business hours, was less than 15 minutes, while the average response time from the competitors that I chose was more than a day. This was good news for me!

How To Evaluate Your Customer Response Time

Follow-up With Internet CustomersIf you really want to know how to evaluate your internet customer response time, just go to Google and create a few email addresses that have no identification about who you are. Then set-up a schedule to request information from your real estate website at random times during the day. The results just might surprise you.

Most internet customers want information fast, so do not be tempted to establish an auto-responder as your primary response mechanism. They will see right through that and move to another service provider that values them as a live, ready customer. Remember, business has moved to the internet, and it’s a very competitive field out there, so make sure that you lead your niche in internet customer response time.


You May Also Be Interested In ...

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the robot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Sales and Marketing
Location:
New Jersey Hudson County Jersey City
Groups:
Blogging & SEO
Online Marketing Help Center
Rainmaking - Internet Marketing Strategies
Realtors®
The Art Of Marketing You
Tags:
auto responder
company website
customer response time
followup
google
internet customer
internet customers
response time

Comments 12 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tag to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
116,231
Randy Elliott
REALTOR : Lodi / Stockton, CA
Realty World Premier Associates

Agents need to realize that we have to strike while the iron's hot!  Otherwise there will be another agent in the "on deck" position just waiting to serve the online clients.

June 04, 2011 07:42 AM
Rainmaker
766,602
Joe Manausa
Tallahassee Real Estate
Joe Manausa Real Estate

Absolutely right Randy. If you won't help them now, they will look for someone who will. The days of responding tomorrow (when it is convenient for you) is over.

June 04, 2011 07:45 AM
Ambassador
2,343,880
Lenn Harley
Real Estate Broker - Virginia & Maryland
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate

This is so easy.  The buyer found you on the Internet, they can find someone else on the Internet.

June 04, 2011 08:00 AM
Rainmaker
572,328
Phil Leng
Phil Leng Team - Residential Real Estate Experts &
Keller Williams Eastside Market Center

Hi Joe,

Your post sends a cold chill up my spine.

I am one of the late reponders you are writing about.

Thanks for the post

PHil

June 04, 2011 08:00 AM
Rainer
29,079
Alex Gurchin
Keller Williams LIfestyles Realty

If they found you on the internet, chances are that they have also found 10 other Realtors on the internet, and they are speaking to all of you. The days of immediate gratification are upon us. 

June 04, 2011 08:21 AM
Rainmaker
362,687
Kim Boekholder **Results Real Estate**
Broker, Selling Salt Lake Homes
Results Real Estate 801.580.5624

You snooze you lose! they will move on.  Systems need to be in place thats for sure.   Great reminder for all of us.  You see a new lead, act on it asap. 

June 04, 2011 09:05 AM
Rainmaker
517,329
Jeanne & Ralph Janisch ABR CRS Brokers
Selling Durango CO homes to good people like you!
The Durango Home Team at Keller Williams Southwest Associates

In today's competitive market with limited buyers it doesn't make sense to not respond to internet leads immediately.  

June 04, 2011 09:56 AM
Rainmaker
495,241
Kevin J. May

You must've offered suberb training to establish the IRT in your brokerage Joe.  Wherever I venture on the web, needing information, if their Immediate Response Team is on break so will be my further communication there. 

June 04, 2011 12:00 PM
Rainmaker
766,602
Joe Manausa
Tallahassee Real Estate
Joe Manausa Real Estate

It's never to late to learn Phil, we've all been there!

June 05, 2011 08:28 AM
Rainmaker
766,602
Joe Manausa
Tallahassee Real Estate
Joe Manausa Real Estate

Amen Lenn. I know I'm that way as a consumer too!

June 05, 2011 08:28 AM
Rainmaker
766,602
Joe Manausa
Tallahassee Real Estate
Joe Manausa Real Estate

The "quick and the dead" right Kim :)

June 05, 2011 08:29 AM
Rainmaker
766,602
Joe Manausa
Tallahassee Real Estate
Joe Manausa Real Estate

I like the IRT acronym Kevin, might have to do something with that ....

June 05, 2011 08:29 AM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clock to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
766,602

Joe Manausa

Tallahassee Real Estate
Looking for Tallahassee Real Estate?
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pencil to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

" style="overflow:hidden;" seamless scrolling="no" id="custom-widget-content" onload="resizeIframe()">Your browser does not support iframe.