Roxanne, Glamour Shots, and Casper the Ghost - Blog Tips for Rain Drips

By
Real Estate Broker with Keller Williams West Sound Realty

In the movie, "Roxanne," Steve Martin plays the part of a small town fire chief who writes a bunch of mushy love letters for one of his fellow firefighters. The recipient of the letters, played by Daryl Hannah, is captivated by the words, but when she finally meets the fireman face-to-face, she quickly realizes the two don't match.

 I remember when I first started my career in real estate back in Lawrence, Kansas. I was with a Realty Executives franchise (Realty Executives/Hedges Real Estate) that was owned by a good friend, Bryan Hedges.

Back then, real estate was all about the Agent. People would spend tons of money on marketing their image, their branding, or their team.

One female agent in town was especially popular. She would plaster her picture all over town - shopping carts, billboards, phone books, even the Big Screen at the local movie theatre, just before the feature film was shown.

Funny thing is, when I finally met this popular agent during a weekly home tour, I was completely dumbfounded. While her promotional picture was very striking (for the less politically correct, that would translate to being a 'hottie'), in person she looked nothing like her picture. Either the photographer spent an inordinate amount of time in PhotoShop, or her picture was taken 20 years ago.

Okay, so what's my point? Well, Brian Brady posted an article recently that stirred quite a bit of controversy (why is this not surprising?) concerning the use of ghost writers in blogging. And specifically, should members of ActiveRain receive points or have their articles 'featured' if they don't create the original content themselves?

To read Brian's post, go HERE.

I guess I tend to be somewhat of a purist, but it seems to me that publishing a 'ghost-written' article to your blog defeats the whole purpose of conversational blogging. If the primary reasons behind blogging is to effectively 'engage' your readers in meaningful dialogue, and to convey your unique personality, perspective, and passion, how can this be accomplished when the blog author ISN'T the author?

 I suppose, in some instances, I can concede that 'ghost-written' articles can possibly serve a purpose. Perhaps in some industries where the relationship between the business and the consumer is not so intimate. Or maybe, someone just isn't gifted as a writer, but they want the benefits that new, fresh, relevant content can bring to their search ranking.

Still, what will happen when some potential client who has been lurking on your blog, reading your articles, finally takes the next step and commits to meeting with you? Who is going to show up? Will they recognize YOU?

Or will they be dumbfounded?

For further consideration, read two additional articles I've written along the same lines:

"Counterfeit Blogging" - What's in Your Blog?

"Original Content" - Using Your Own Voice in the Rain

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Rainmaker
117,254
Gary McNinch
Broker, Renton WA Real Estate
Better Properties Real Estate

MY photo

I was in my neighborhood, farming along, inviting my neighbors to an open house and came to my buddy, who has a new surveillence camera by his front door.  Since they were not home, I put my gorgeous mug up to his camera.    I also put the open house invitation so they could see it.  

Well he sent me the photo of my gorgeous face (I've trimmed the whiskers, didn't like them).  It is now on AR.  This is for fun, building realtor relationships and getting my opinion out there.  My pretty picture is on the website, print marketing, etc.      Keep smiling and bloggin,

October 13, 2007 10:34 PM
Ambassador
527,146
Rich Jacobson
Your Kitsap County WA Real Estate Broker
Keller Williams West Sound Realty

Sara - as I had shared on another post, unless the blogger has a 'live-in' ghost writer, I don't see how they could take the time to really learn and capture a person's essence enough to convey it in writing. I think today's consumers are pretty savvy. They would spot the discontinuity a mile away...unless it was all "ghost"

October 14, 2007 01:44 AM
Rainer
47,744
Susan Walters
Keller Williams Realty, Ann Arbor, MI
Cheating both, glamour shots and ghost-written blogs.  If you cannot be real about yourself, in image and content, then why would anyone want to work with you and trust what you have to say?
October 14, 2007 01:52 AM
Rainmaker
411,353
Betina Foreman
Realtor, C.N.E. Selling Homes in Lake Travis & Central Austin!
512-771-6318 Austin Home Girls Realty

You are soooo RIGHT! I know there are some people who have staff "write their" blog. I like you feel this is wrong. It is classic "bait and switch". You read something and think you "know" the person, and then find out that is not who your dealing with. This is a sad reflection of our times.

Betina

January 18, 2009 10:02 AM
Ambassador
527,146
Rich Jacobson
Your Kitsap County WA Real Estate Broker
Keller Williams West Sound Realty

Betina:   It works in some industries. I just don't think it's appropriate in real estate, such it's such a highly relational business.

January 18, 2009 10:05 AM
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Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.

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