It's Not How They Found You, But Why They Call You.

By
Managing Real Estate Broker with Barrington Realty Company 471.000044

I had an interesting listing appointment yesterday, but let's back it up a little to ME ME ME. Me is Corinne the oh so wonderful little British agent here in Barrington Illinois who put her business online from day one and worked like a horse at getting her web site seen. 

Well that mission has been accomplished. Online I don't have much competition, offline is a whole different ballgame. When I first started I was warned off Barrington by my second broker. Forget trying to break that market I was told, it's sewn up tight, you'll never make it. Nothing like a challenge I thought! 

At some point along the way I decided I wanted a copy writer to do my bio for me, you see I really am not a ME ME ME person, far from it. So writing 'why I would be the best person' for a buyer was not a task, it was like climbing Everest. I can barely jog up a small incline let alone climb that mountain, and the same was true of promoting ME ME ME in words.

Now Active Rain played a part here because I had been reading Marte Cliff for a while. I found her here but that's not why I called her. Before Marte became a copy writer she was a real estate broker and started her own little boutique company in a small town and when many said she would fail, she thrived. She did then what I am doing now. So she and I, well across the miles from Illinois to Idaho we had connected, although she did not know it!

I connected with Marte and she wrote my bio. It was the only page on my web site that I did not write. We had fun putting it together and Marte, well she really took the I out of ME, yet put the ME back in ME. In other words you can read all about who I am and how I treat people, my lifes interesting parts and things that help people connect with me.

OK back to yesterday. A couple of weeks ago I was called to talk about selling a townhome and we agreed to meet yesterday. Yes she found me on my web site and saw that I sold a lot of homes in Barrington. That is how she found me. So why did she call me. Somewhere along the line she connected with me as a person, and for that I thank Marte Cliff. You see my Dad was in the Air Force so I have lived all over the world. My potential client is in the Navy and has lived all over the world, and that is our connection and that is why she called me. It was Marte who put that information in my bio.

So if you ever wonder why someone calls you, it isn't just because they found you, it's because somewhere they connect with you. One of the best ways is to have a bio page on your website, or better yet get Marte to do it.

 

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Rainmaker
752,235
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggresive & 560 FICO - OK, Colorado Mtgs

You gotta leverage it all these days.

Nice job and well put

Jun 08, 2011 06:58 PM #1
Rainer
82,770
Steve Smither
One Mortgage INC. - Palatine, IL

Great thoughts... You have been a great example of how to do whats right and the rest follows.

Congrats on the listing

Jun 08, 2011 07:03 PM #2
Rainmaker
504,529
Lori Cain
Chinowth & Cohen Realtors - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Oh, great. Swamped up to my eyeballs and now have to review my profile. Or, it sounds like I need to have Marte review my profile!

Jun 08, 2011 07:29 PM #3
Rainmaker
571,599
Corinne Guest
Barrington Realty Company - Lake Barrington, IL
Barrington Realty Company

Well Lori, maybe you're doing just fine, they are probably connecting with you somehow, you need to ask how. Might be as simple as the photo of you and Deme!

Jun 08, 2011 08:14 PM #4
Rainmaker
571,599
Corinne Guest
Barrington Realty Company - Lake Barrington, IL
Barrington Realty Company

Steve-OK when you going to start!

Jun 08, 2011 08:24 PM #5
Rainmaker
1,671,326
Debbie Gartner
Floor Coverings International Westchester NY & Stamford CT - White Plains, NY
The Flooring Girl - Westchester hardwood flooring

That is really great.  Marte is very talented.  i'm a big fan of hers.

Jun 08, 2011 09:45 PM #6
Rainmaker
417,403
Denise Hamlin
Cardinal Realty - Locally Owned Real Estate Company - Iowa City, IA
Real Estate & Relocation Services 319-400-0268

Well put Corinne. It's all about connecting. Like attracts like - And to do that you need to reveal part of yourself online. Not easy for reserved British folks like us, but it gets easier as time goes by. I'm feeling more comfortable online these days and I guess that comfort level helps.

Jun 08, 2011 10:14 PM #7
Rainmaker
834,462
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Wow Corinne - Thank you for your wonderful testimonial!

And thank you for reinforcing what I keep "preaching" to everyone: When people find a connection with you, they're just more drawn to you. For your new client it was the military and living all over the world. For someone else it might be a previous career, a love of dogs, or volunteer work in a cause they care about. You just never know.

Hopefully, you've got that listing!

Jun 09, 2011 04:00 AM #8
Rainmaker
571,599
Corinne Guest
Barrington Realty Company - Lake Barrington, IL
Barrington Realty Company

You are welcome Marte. I now have a heightened awareness of the connections between people and why anyone can work in any market they want to. As for that broker that warned me off, we'll she is no longer in the business because she had no strategy to connect with people other than her company brand name.

Jun 09, 2011 11:21 AM #9
Rainmaker
834,462
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Warning you off was obviously the wrong thing to do! With your determination, it was a sure bet that you'd go right ahead and do it.

Funny, when we opened Cliff Realty the broker who said "'ll give her six months" was one of the first to fall. Or should I say fail?

Thank you again for writing this beautiful post. Hopefully you've seen the post I found a few minutes ago that's all about you and your kindness. If you haven't seen it, it's Lori Cain's blog.

Jun 09, 2011 04:18 PM #10
Rainmaker
571,599
Corinne Guest
Barrington Realty Company - Lake Barrington, IL
Barrington Realty Company

Yes Marte, Lori and I are connected, she bought me such a wonderful gift for helping her with her web site. I will get it on the wall and post photos here and on Facebook.

Jun 09, 2011 05:41 PM #11
Rainmaker
504,529
Lori Cain
Chinowth & Cohen Realtors - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Between Corinne, Marte, Denise, Debbie and me - we have a bunch of AWESOME WOMEN working together!

Jun 10, 2011 08:43 AM #12
Rainmaker
571,599
Corinne Guest
Barrington Realty Company - Lake Barrington, IL
Barrington Realty Company

Lori is right, 4 women from all over the country, Iowa, Idaho, Illinois, Oklahoma and New York. All leaders in their respective fields of real estate, copy writing and flooring. All helping each other to make their businesses grow with one common goal-better service to their clients.

Jun 10, 2011 09:24 AM #13
Ambassador
1,301,955
Toni Weidman
Re/Max Sunset Realty - Trinity, FL
23 Years Selling Homes in New Port Richey, FL

Congratulations, Corinne, you are doing an awesome job. We women have to stick together!

Jun 11, 2011 07:50 AM #14
Rainmaker
335,567
Judy Greenberg
Coldwell Banker Buffalo Grove- 350 Half Day Road - Buffalo Grove, IL
Coldwell Banker - Buffalo Grove - Long Grove Homes

Corinne, Congratulations!  I knew from the day I met you that you would give every Barrington Realtor a run for their money...

Thanks!  

Jun 13, 2011 12:05 AM #15
Rainmaker
414,536
Laura Filip RE/MAX UTOPIA | Whitesboro Tx 76273 903-271-4978
RE/MAX UTOPIA Whitesboro Tx 76273, Serving all of Texoma - Whitesboro, TX
Your locally owned RE/MAX OFFICE WHITESBORO TX

cORRECT IT IF THEY CONNECT WITH YOU

Nov 21, 2012 09:27 AM #16
Rainmaker
544,310
Cynthia Larsen
Safe Haven Realty | 707-332-2560 | Serving all of Sonoma County, CA - Cotati, CA
Independent Broker/Owner

I just came over here from Al & Peggy's blog post. This is great, I think everyone should include just enough personal info in their bio so that people can relate to the human side of you.

Nov 21, 2012 04:27 PM #17
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Rainmaker
571,599

Corinne Guest

Barrington Realty Company
An Independent Barrington Real Estate Brokerage
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