Millions in a Fish Bowl?

By
Real Estate Broker/Owner with RE/MAX Advantage

Ever walk into a restaurant or service store and see realty business cards pinned to the wall or corkboard?  It is a simplistic means for some exposure. But the problem is the agents that post the cards have no idea if an impression is being made or who is taking the cards.  Here is a spin designed to put the agent in the driver seat and build a database for referral at the same time.

In many restaurants, sandwich shops, golf stores, and specialty stores there are small fishbowls at the register for people to drop business cards to win something of value.  Ameriprise Financial does this well in Las Vegas.  How this works at a restaurant (for example) is a small bowl left at the register with a sign to have people drop their cards in exchange for a chance to win a lunch for a number of people (at that restaurant).  It is sponsored by the agent. The agent picks up the cards weekly and draws one winner. 

This strategy puts the agent in the driver seat.  The agent gets exposure at the bowl (just like the business cards on the boards), but the agent gets business cards of hundreds of people and ALL their contact information to boot. 

Another spin could be to be if you are golfer to use the golf stores (creating a tighter bond with the consumer).  Or if you are a wine buff - use the wine stores.  Draw for a free bottle of wine!  You can deliver guaranteed sales (your money) to a store owner, you get extensive contact information, and you  grow your database!

Good luck...and to your success!

These lead generation ideas are sure to find some Las Vegas bound business. Send me your referrals!

Tim
www.timkuptz.com

 

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