Your 2 Cents is Worth Its Weight In Gold

By
Real Estate Agent with HomeTrust Real Estate, LLC, Homes for Everyone 780403182

 

Your 2 Cents Is Worth Its Weight In Gold

 

Your Two Cents Worth


Over the years I have been through classes, listened intently to people who have more experience than I do, read countless books, been through seminars both real estate and personal effectiveness classes.

 I am good with people and seem to be well liked, and my brain does work.  I have owned my own business with employees, worked for others, and now an independent contractor in real estate.


 Sometimes we just cannot see the forest for the trees and forget to walk on the path that leads to where we want to go, and sometimes we get a little lost and our brains freeze as though we were in the Antarctica in a snow storm.

Worth Its Weight In Gold

I know that in Real Estate price is really everything, then condition and then location.  Sometimes price, location, condition and sometimes location, price, condition.  Whichever order, price is all important.  


So if you get the price close to correct through all means at hand, and it looks good (where is my crystal ball that tells all),  where do you as a Realtor put your advertising dollars?  
Worth Its Weight In Gold




Some say newspaper ads, some say Internet, magazines, Internet magazines...where do you put the  $$  to be the most effective and what seems to work the best.  I am asking because

Your 2 Cents Is Worth Its Weight In Gold

Worth Its Weight In Gold  Worth Its Weight In Gold




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Mary's Real Estate Website:    HomeTrustRealEstate

Mary's Business email:  marystewarthomes@gmail.com

Visit new website for my Art Work at www.Artofmarystewart.com

 

Mary Stewart Sells Homes Not Houses

 

       


  2011, 2012 and 2014 FIVE STAR REAL ESTATE AGENT
for OVERALL SATISFACTION

 

                                              
                 Licensed in the State of Oregon ,  HomeTrust Real Estate, LLC

 

Disclaimer - As an Independant Contractor of HomeTrust Real Estate, LLC, the views of my blog are my own and not of HomeTrust Real Estate, LLC

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Show All Comments
Rainer
167,481
David Evans
RE/MAX TOWN AND COUNTRY - Cumming, GA
HUD NLB Cumming GA

Great post something we all should try and be aware of, just my 2 cents...

June 14, 2011 06:55 PM #24
Ambassador
866,662
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Mary- I have really enjoyed reading through all of these comments for information - Brad definitely was willing to share a lot today!  Thanks, Brad.   I usually blog and video, and have found that is all I need.   I am lucky to get a lot of exposure from articles in the local papers, online and paper copy.    Those are initiated by reporters who bump into my blogs....  

June 14, 2011 06:57 PM #25
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Thank You David,

Your 2 cents is very valuable...

Mary

June 14, 2011 07:39 PM #26
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Dagny,

The comments are really great are they not?  I too am grateful for Brad's comments.  I am fairly new to blogging this year just since the end of February and really like it. What a blessing that you receive exposure from the articles in your local papers, are they bumping into your blogs via Google or from different places you put them in. It would be interesting to know.  Thank you for commenting, it is appreciated.

June 14, 2011 07:43 PM #27
Rainmaker
1,130,840
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I've been a Realtor since 1981.  I've seen an evolution defining money and time spent for marketing efforts.  In the past, I focused most on past clientele.  I created bi-monthly newsletters and snail mailed to their homes.  I do things differently now.  I regularly email my best blogs to my clients.  However, I notice that many of my clients continue to enjoy receiving something by snail mail even still.

June 14, 2011 09:27 PM #28
Rainmaker
578,664
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Hi Mary,

Our office has the back page of a local newspaper that is delivered free to every door in our community.  I committed to run 1 ad per month so that we don't lose that spot but this is the only newspaper ads I do. 

I just recently bought a share of my zipcode on Zillow through Yahoo.com and that was a couple hundred dollars for 6 months.  It is going pretty well and I may continue that.

I am a Chamber of Commerce member and spend a couple hundred $ each year with them. And I pay for my outside blog on AR.

Otherwise, I do mostly free internet advertising. 

 

June 14, 2011 09:55 PM #29
Rainer
214,538
Gerard Gilbers
Stingray Performance Marketing - Waldorf, MD
Your Marketing Master

It really depends on where you think your buyer will come from ( after consulting the crystal ball )! With many people doing a lot more shopping/researching online, I would make sure that your internet presence allows your information and your listings to be easily found. As a Rainmaker, you can connect your posts to your outside blog for a real boost of "juice" for youre listings. 

June 15, 2011 12:40 AM #30
Rainmaker
1,254,760
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Put your money into blogging.  Google has got me some leads, but I really think someone that calls of a print ad or flyer is more motivated than a clicker.  Facebook works if used right.

June 15, 2011 12:06 PM #31
Rainmaker
149,662
Joel Jadofsky
Keller Williams - homes for sale - Florida - Gulf - Beach - Panama City Beach, FL
One of the Top Realtors in Panama City Beach Area

I do not do much with our local paper.. I get very few leads from it. They ahve this one program..run it till it seels for like 299. That is the only thing that works.. Everything else I have tried with them flops. I track my clients always. Asking them how they heard of me.. how they learned of the property. I always ask buyers agents how their client found my house wether it was they sent it to them or they called them on it...

 

I know alot of people bitch about Craigslist and you do get a lot of spam and junk from there..but it really has been my best tool..I use postlets to do my ad and I sell several houses a year of it that I can track. I have tried Home Gains twice..NOT...Realtor.com ....NOT.......I get more leads from my website then I have from. Realtor.com, Zillow and Truilia combined.

June 15, 2011 01:21 PM #32
Rainmaker
570,044
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Mary,  I'm voting with those who tailor ad dollars to the area they are in and have had success.  Onliine seems to be crowding out most all of the others.

June 15, 2011 01:46 PM #33
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Hi Myrl,

Personally, I like snail mail for certain things.  a couple of times a year to keep in touch with past clients from other ventures I personally handwrite a note updating and to find out how they are doing.  I usually get some kind of mail back.  I have not thought of emailing my better blogs to clients.  What a good idea.  Thank you.

Mary

June 15, 2011 05:40 PM #34
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Hi DeeDee,

What a nice opportunity for your office to do that kind of advertising and for keeping your name out front.  I think from what I am beginning to see throughout all the comments is keeping your name out front is paramount.  Not always easy to do.  I was a member of the Chamber when I was in another business and had my info with photo in the directory. That was the biggest source of customers I had found.  At that time I was a massage therapist and in another city.  A little different because of the vocation, and I have not yet done that but am thinking about it.  Thank you so much for your good comments and sharing what you do.

Mary

June 15, 2011 05:43 PM #35
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Gerard,

I have an outside blog only with Active Rain.  Are you meaning a different type of blog? I have not done that yet and I understand a lot of folks do.  This is new to me this year so I am still figuring things out, but it is a good idea.  Just not sure what that looks like.  Thank you for your comments, you have my thoughts racing.

Mary

June 15, 2011 05:47 PM #36
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Gene, good advice.  The only blogging I do now is with Active Rain.  I know that some of the real estate sites have a blogging part to them and I have not tried that.  Thank you for your comments, they are appreciated.

Mary

June 15, 2011 05:49 PM #37
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Hi Joel,

I have only used Craig's list for opens with postlets and am not opposed to trying whatever works.  I do like the sound of the idea from Brad Jenkins about Craig's List in other areas that might have potential buyers that are looking to move to this area, tailoring the ad.  thank you for your input it is invaluable.

Mary

June 15, 2011 05:55 PM #38
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Hi Bill,

I agree that most buyers are looking via the internet and then contacting their agents if they have one.  I have clients who do the same thing and then send me the mls numbers to check out.  Thank you for commenting, it is appreciated.

Mary

June 15, 2011 06:08 PM #39
Rainmaker
716,804
Juli Vosmik
Dominion Real Estate Partners, LLC, Scottsdale, AZ - Scottsdale, AZ
Scottsdale/Cave Creek, AZ real estate 480-710-0739

Mary, I stopped by because Dee told me about this - thanks for the shout out, Dee and for "introducing" me to another AR member.

Mary, I've been taught, that to be effective, you have to market the same product at least 10 times in 2 weeks whether it's a mailer or drip campaign.  If you're on the internet, you need to be everywhere possible - here, epropertysites.com, trulia, zillow, realtor.com, etc, etc, etc.  One thing you can do is "borrow" some of the listings from people in your office and "offer" to put them on various websites.  Trust me, it WILL work - you WILL get business.  For me, the internet has been the most cost effective, but I still keep around those little handouts - note pads, magnets, pens, etc, that you can get for next to nothing at vista print. 

Whatever you do, I like that you're asking for advice - I'm sure you'll find what works best for you.

PS - one thing I ALWAYS do in my area - whenever I'm going into a guard gated subdivision, I ALWAYS take pastries or cookies or brownies or something to the guards - I've gotten 2 listings by doing that!!!!

June 17, 2011 11:09 PM #40
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Hi Juli,

You have great comments, I had not thought of marketing at least 10 times within a 2 week period and have not done a drip campaign.  I have heard it is a good and effective thing to do.  I do advertise on all the sites, keeping them fresh, as you suggested plus more and have blogged.  The other thing you mentioned and I believe someone else did as well was to offer to people in my office to put their listings on different websites.  How do you do this, as in a blog, advertise along with your listings, I am not sure.  The website I have for real estate is really not an effective one in my mind.  It is from my office and only one page on the agents, it is free and this is why I did it.  I had one I really liked yet was not as effective as it could have been and I felt it expensive with my advertising dollars which were scarce so I let it go for the time being.  Not the best idea and I will replace it as my office is not reinventing their website as they said they were going to.  That was the only reason I let mine go. 

I have received so many great comments, ideas and what works for different people and am learning from all of you.  Thank you so much and it is good to know you as well.

Mary

June 20, 2011 12:54 PM #41
Ambassador
725,860
Debb Janes
The Carl Group, LLC - Camas, WA
REALTOR®, EcoBroker Camas, Washington

Mary, came over to see what you've been up to and found this blog FILLED with fabulous advice and tips. Love that you asked for 2cents and ended up with a millions dollars in advice. Brad's comment are extremely helpful and I'm going to go check out his videos, etc.  I'm NOT sold on a drip or mail campaign that bugs people TEN times in two weeks...it's annoying when it's done to me...so I generally avoid doing unto others... (but that's just MY opinion) Great post.

June 22, 2011 11:51 AM #42
Rainmaker
228,361
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Deb, thank you for seeing what I have been up to lately.  Not as much as I would like I have to admit.  I am so amazed at all of the wonderful tips and comments, ways that others do things.  They have been filled with such good advice and experience, and for everyone to be so willing to share is of such value I cannot say.  I am also not sold on drip or mail campaigns on a regular basis just for the reasons you stated.  I don't usually do what I don't like to have done to me.  I do once or twice a year, depending, write personal handwritten notes to all past clientele or people I have come in contact with in lieu of the campaigns.  I have found that they are appreciated especially when they are handwritten because they realize I have taken the time and thought that goes into it. I am going to work on thinking a lot further outside the box to pull people into reading the ads and posts on listings, be more creative.  I have always thought I was but I think I can do it in a different and better way.

Thank you so much for checking in.

Mary

June 22, 2011 02:04 PM #43
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228,361

Mary Stewart

Wilsonville and Surrounding Portland Metro Areas
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