Is ActiveRain a Good Place to Publish Your Listings?

By
Real Estate Broker with Keller Williams West Sound Realty

Posting Listings to ActiveRainIs ActiveRain a Good Place to Publish Your Listings?

I think there's a tendency by many people, especially new members, to act on the assumption that ActiveRain is primarily a Listing Aggregator site, similar to Zillow or Trulia. This is evidenced by the number of folks whose blog archive is nothing but a never-ending litany of properties.

Is ActiveRain a good place to promote your listings? With so many listing aggregator sites flooding the Internet for consumers to access, don't most Buyers use those sites for their home searches? If so, then what's the value of posting your listings on ActiveRain?

If memory serves me correctly, it was never the intent of the ActiveRain Founders to publish listings on the platform, but they later relented to majority member sentiment. Maybe Bob Stewart can pipe in here and confirm that thought.

Regardless, I confess to promoting the majority of my listings here on ActiveRain. But they're the exception to my content, not the predominant element.

In addition, whenever I do post my listings, I usually do more than simply copy & paste HTML code from flyer generators like Postlets or vFlyer. I like to write 'content-rich' articles that adequately describe the property, interspersed with pictures, along with details about the development/neighborhood, area schools, nearby shopping and attractions, etc. I also like to use virtual slide shows like RealEstateShows and PhotoSnack.This way my listings take on greater depth, personality, and character, rather than a seemingly clincal array of cookie cutter flyers.

Here's my latest listing using PhotoSnack. And one using RealEstateShows.

What have you found to be effective? Do you publish your listings on ActiveRain? What flyer generating program do you use or prefer?

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Homes-for-sale-in-Kitsap-County-WA

Rich Jacobson is a licensed real estate professional with Windermere Real Estate, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.comSoundBiteBLog, and Crabbing in the Hood, or e-mail: kitsapagent@gmail.com

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Re-Bloggged 2 times:

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Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Blog Tips for Rain Drips
Social Media Marketing
The Art Of Marketing You
vFlyer Users Group
Tags:
publising listings on activerain
listing aggregator sites
vflyercom
postletscom
realestateshowscom
photosnackcom
zillow
trulia

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Rainmaker
150,816
Jennifer Manchester
GRI, ePRO, ASP - Broker/Home Stager
Suburban Properties of Charlotte, LLC

Hi Rich:

I was told to not upload listings through postlets etc as you will not get the same benefit from SEO as if you load it as a blog post with SEO content and links back to your main site.  Because of this I do not always load my listings because it can be time consuming, maybe I should refocus on them.

 

June 20, 2011 11:38 AM
Ambassador
527,146
Rich Jacobson
Your Kitsap County WA Real Estate Broker
Keller Williams West Sound Realty

Jennifer: ActiveRain is a great platform to publish your listings! But there definitely is a strategy for maximizing your exposure for your listings. If you like, I can give you a call and walk you through how to best do that!

June 22, 2011 12:40 PM
Rainer
194,645
Gerard Gilbers
Your Marketing Master
Stingray Performance Marketing

Rich, I agree that AR should be used for other subjects. I am not opposed to having the lisitings in AR since it will raise the ability to be found if it is tied to an outsied blog and written properly. The "juice" factor for Rainmakers can not be ignored for publicity purposes!

June 24, 2011 12:15 AM
Rainmaker
128,109
Mike Henderson
HUD Home Hub - 303-949-5848
Your complete source for buying HUD homes

Interesting post and comments.  I plan on doing a lot more blogging, I don't do enough.  I'm going to be doing a lot of HUD listings.  I'm going to use vflyer for that.  My own listings, I'm going to try to do what you do.

June 29, 2011 02:56 PM
Rainmaker
153,651
Elisa Uribe- Realtor
Oakland CA Homes for Sale
Wells and Bennett Realtors

I have posted my listings but have never found an AR member comment or notice one of them so after a while I stopped being consistent. If I have time I do. Best of luck.

September 01, 2011 01:03 AM
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