Is ActiveRain a Good Place to Publish Your Listings?

By
Real Estate Agent with Keller Williams West Sound Realty

Posting Listings to ActiveRainIs ActiveRain a Good Place to Publish Your Listings?

I think there's a tendency by many people, especially new members, to act on the assumption that ActiveRain is primarily a Listing Aggregator site, similar to Zillow or Trulia. This is evidenced by the number of folks whose blog archive is nothing but a never-ending litany of properties.

Is ActiveRain a good place to promote your listings? With so many listing aggregator sites flooding the Internet for consumers to access, don't most Buyers use those sites for their home searches? If so, then what's the value of posting your listings on ActiveRain?

If memory serves me correctly, it was never the intent of the ActiveRain Founders to publish listings on the platform, but they later relented to majority member sentiment. Maybe Bob Stewart can pipe in here and confirm that thought.

Regardless, I confess to promoting the majority of my listings here on ActiveRain. But they're the exception to my content, not the predominant element.

In addition, whenever I do post my listings, I usually do more than simply copy & paste HTML code from flyer generators like Postlets or vFlyer. I like to write 'content-rich' articles that adequately describe the property, interspersed with pictures, along with details about the development/neighborhood, area schools, nearby shopping and attractions, etc. I also like to use virtual slide shows like RealEstateShows and PhotoSnack.This way my listings take on greater depth, personality, and character, rather than a seemingly clincal array of cookie cutter flyers.

Here's my latest listing using PhotoSnack. And one using RealEstateShows.

What have you found to be effective? Do you publish your listings on ActiveRain? What flyer generating program do you use or prefer?

~   o   ~   o   ~   o   ~   o   ~   o   ~

Homes-for-sale-in-Kitsap-County-WA

Rich Jacobson is a licensed real estate professional with Windermere Real Estate, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.comSoundBiteBLog, and Crabbing in the Hood, or e-mail: kitsapagent@gmail.com

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  1. Ruby Lee Sweeting 06/17/2011 08:51 PM
  2. Terri Poehler 08/15/2011 05:54 PM
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Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Blog Tips for Rain Drips
Social Media Marketing
The Art Of Marketing You
vFlyer Users Group
Tags:
publising listings on activerain
listing aggregator sites
vflyercom
postletscom
realestateshowscom
photosnackcom
zillow
trulia

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Rainer
63,119
Ruby Lee Sweeting
Your Bahamas Agent for Relocations & Second Homes
Darville Wong Associates Realty Bahamas

Had to say...re PhotoSnack...Eric Clapton's change the world! How appropro. One of my absolutely most favorite musicians - love it.

(Nassau/Paradise Island - Bahamas)

June 17, 2011 05:05 PM
Ambassador
272,300
Craig Daniels
Technology Instructor/Project Consultant
Tech Training for You!

Rich - good topic thanks for bringing it back to mind - I like Fred's specific example of an organic search result pointing to AR. Katerina does like you as well and does very custom photoblog type tours of her houses that are keyword rich. (she talked about this at raincamp and the success she has had with that style) It sounds like you do similarly and like that style best. Your experience here and sharing appreciated! have fun at raincamp seattle! :)

June 17, 2011 05:09 PM
Ambassador
1,659,432
Margaret Rome, Baltimore Maryland
Sell Your Home With Margaret Rome
Broker/ Owner HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400

Rich,

I post about my listings...not the direct MLS flyers. Depending on the property, I will post about foyers, garages, swimming pools, condos etc. I use a similar flyer on my website that has lots of photos and information about the property.

The AR posts on different features , are then  linked back to the actual listing. I have sold a condo to someone from the Brittish Virgin Islands, as a direct result of one of my blogs about condo living.
I love being able to have a place to blog about unique listings.

Margaret

 

June 17, 2011 05:20 PM
Rainmaker
613,032
Thom Abbott
Midtown Atlanta Condos For Sale
MyMidtownMojo.com Thomas Ramon Realty

Your blog should be a mixture of content. I see many that are all listings, and I certainly move on. Maybe the consumer does too...he/she that is looking for more information about the area.

But placing listings here IS a good thing too. I just posted a rental listing this morning....and already got an inquiry on it.

Everything in moderation....all of one thing is probably NOT the best use of the power of being In The Rain!

June 17, 2011 05:39 PM
Rainmaker
808,389
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

Never a replacement for the MLS but I can't see going nuts with a listing with too much info. Maybe more for a higher end home but I really don't market those in this market. Photosnack is a nice feature.

June 17, 2011 07:38 PM
Rainmaker
180,048
Jim Paulson
Owner,Broker
Progressive Realty (Boise Idaho) www.Progressive-Realty.info

I wish AR had the ability to show analytics to show what percent of people looked at the posts (including listings) were members verses public sites.  I can't attribute a single buyer call to a listing post on AR however I have done a few of them.  I count on listing syndication sites to push most of my listings around the web from Boise.

June 17, 2011 07:58 PM
Rainer
48,450
Elizabeth Birmingham
EB Realty

I have been an ActiveRain member for several years. I just posted my first listing today. We will see what happens. I have a Trulia Pro account and I am a member of 3 MLS Boards. I get lots of exposure because they all syndicate. I think the more people see your listings... the better. Getting your name and Website out can really help your business. People notice and remember you the more they see you. The old Madison Ave addage "when people get tired of seeing the ad...it is finally working.

Elizabeth Birmingham

EB Realty

Grand Junction, Co

970 464 1000

www.AskforElizabeth.com

June 17, 2011 07:59 PM
Rainmaker
577,603
DeeDee Riley
Realtor - El Dorado Hills & the Surrounding Areas
Lyon Real Estate - El Dorado Hills CA

Hi Rich,

I certainly wouldn't subscribe to a blog where that's all that was there.  I like your Eric Clapton music on the first sight you mentioned, and I liked how you could label the pictures on the second one.  Great job!

June 17, 2011 10:02 PM
Rainmaker
1,238,875
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I am with you on this.  I do publish my listings here - but that is not primarily what I do here.

June 18, 2011 12:22 AM
Rainmaker
156,811
Donnie McKinney
Donnie McKinney CCIM, Coldwell Banker Commercial
Coldwell Banker Commercial Purchase Realty Group

Hi, Rich. I've learned so much in just the past week about how AR works. The members are so helpful and you can find the answer to any question by simply searching.

Amy Hahn's post allowed me to finally "get it" regarding Hiper-Local posts, and then she taught me how to wrap text around pictures. I put all her teachings to work in my very first (of many) Hyper-Local posts - Doe's Eat Place.

Other members have taught me so many things I'm feeling like "newbie-turned-pro" in a week lol

AR is a great place to Blog, and a great place to learn how to Blog.

June 18, 2011 12:57 AM
Rainmaker
234,648
Jenny Durling
For Los Angeles real estate help 213-215-4758
L.A. Property Solutions

I write posts about interesting properties on the market in my area. These are not necessarily my listings and they certainly aren't a cut and paste off of a brochure. I also write about area business and events as wells as some of my real estate experience. I think AR is a good place to post a variety of things- I like reading most of what I find here.

June 18, 2011 02:57 AM
Rainer
33,117
Cristina Salcedo
Real Estate, OC California, Riverside, Corona
REMAX METRO Real Estate Services

Hi Rich, I am having a blast learning from all of you. I appreciate the post.

June 19, 2011 05:12 AM
Ambassador
672,183
Lee & Pamela St. Peter
Making Connections to Success in Real Estate
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522

Great topic for discussion Rich.  I do post my listings ~ I'm with Dick (#4) - put them in the proper group and use the power of AR & Google juice...  works all the time.

You've brought up some good points though about using generators.  We've been using RealBird and I love them but may need to relook at getting more content in the posts too. 

Your two slide shows are neat - I hadn't heard of those two companies before...  I've used Animoto for mine. 

Hope you're having a terrific week-end!

Pamela

June 19, 2011 08:59 AM
Rainmaker
74,625
Steve Dobbs
Serving the Greater Louisville area
RE/MAX Champions

I post information about my new listings; but that is a small portion of what I blog about.  The listings seem to help with SEO.

June 19, 2011 09:12 AM
Ambassador
1,724,018
Barbara-Jo Roberts Berberi & Corinna Birgit Cromartie
Palm Harbor & Dunedin FL Residential Real Estate
Charles Rutenberg Realty

I publish my listings here in TheRain and write a blog post to go with it. It has nothing to do with any flyer or postlet, it is always original content. I spend more time advertising specific communities and get most of my calls from those posts!

June 19, 2011 02:04 PM
Rainmaker
161,258
Jennifer Manchester
GRI, ePRO, ASP - Broker/Home Stager
Suburban Properties of Charlotte, LLC

Hi Rich:

I was told to not upload listings through postlets etc as you will not get the same benefit from SEO as if you load it as a blog post with SEO content and links back to your main site.  Because of this I do not always load my listings because it can be time consuming, maybe I should refocus on them.

 

June 20, 2011 11:38 AM
Ambassador
527,847
Rich Jacobson
Your Kitsap County WA Real Estate Broker
Keller Williams West Sound Realty

Jennifer: ActiveRain is a great platform to publish your listings! But there definitely is a strategy for maximizing your exposure for your listings. If you like, I can give you a call and walk you through how to best do that!

June 22, 2011 12:40 PM
Rainer
207,690
Gerard Gilbers
Your Marketing Master
Stingray Performance Marketing

Rich, I agree that AR should be used for other subjects. I am not opposed to having the lisitings in AR since it will raise the ability to be found if it is tied to an outsied blog and written properly. The "juice" factor for Rainmakers can not be ignored for publicity purposes!

June 24, 2011 12:15 AM
Rainmaker
128,109
Mike Henderson
HUD Home Hub - 303-949-5848
Your complete source for buying HUD homes

Interesting post and comments.  I plan on doing a lot more blogging, I don't do enough.  I'm going to be doing a lot of HUD listings.  I'm going to use vflyer for that.  My own listings, I'm going to try to do what you do.

June 29, 2011 02:56 PM
Rainmaker
160,543
Elisa Uribe- Realtor
Oakland CA Homes for Sale
Wells and Bennett Realtors

I have posted my listings but have never found an AR member comment or notice one of them so after a while I stopped being consistent. If I have time I do. Best of luck.

September 01, 2011 01:03 AM
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