Rain Camp: Day two, Scene One! Holy-Information-Overload-Batman!
AAAuuugh! My head is going to explode!
Too. Much. In-for-may-shun...
Another beautiful day in Seattle, sun, sea, breeze, man; am I one lucky bug!
I get to walk from my Hotel to the conference center, I took the scenic route (read a wrong turn) adding an extra 10 minutes to the original 20, but still made it before Seaside Sally! :D
Today we are on the main floor, sunshine streaming in and a huge screen allowing us to see all the visual aids the presenters are offering. Great set up, but maybe a bit bright! many people wearing shades (lucky I brought my visor) until the sun shifted.
Bob started the day out talking about how to get on the front page of google (and stay there), and while he was speaking I kept getting flashbacks of listening to Rain Radio!
Google Wonder Wheel was discussed as a great tool for finding key words for posts. And once you find that/those keyword/phrase, to use it numerous times throughout said post. (gotta work on that). And use variations of said keyword/phrase in said post... whew!
My friend Nick T Pappas was used as an example with how words could be used (and tweaked) to move a post up the ranks.
I had an aha moment when Bob said to always embed video or maps at the very bottom of a post, because spiders can get confused with embed code and might not 'see' all your keywords then...who'da thunk!
So much stuff! More coffee! I think my brain is liquifying and leaking out my ears...
Next we had Rich 'the Crab Master' Jacobs, tell us about "Social Media Won't Help if You Suck". I can see that...
He talked about some great books we should read: The Go Giver - The Purple Cow - The Thank-you Economy - and Ninja Selling. (I really want that one, because I can say; I'm a Ninja that knows kungfu!)
He went on to talk about the 3 P's we need to incorporate into our biz: perspective, personality, passion and always be genuine and honest.
Obviously there was much much...much more, but;
Must eat, need lunch... scene 2 to follow a short intermission...