How to Use LinkedIn to Generate Real Estate Business

Reblogger Torgie Madison
Real Estate Services with Quicksilver Real Estate Solutions, LLC

 

LinkedIn can be an important part of a Realtor's online presence and knowing how to optimize your profile and interaction is key. If you haven't made one yet or haven't started using LinkedIn answers, here is a great guide for everything you'll need to make LinkedIn work for you!

 

Original content by Rebekah Radice

LinkedIn for Real Estate Business

Updating my LinkedIn profile and tweaking it for optimization and SEO purposes seems to be a never ending (albeit fun) battle for me. I see LinkedIn as a unique resource and one that is an absolute must for anyone needing to give their online presence a professional ‘shot in the arm.’

With so many other online resources to choose from, why should you add LinkedIn to your social medial toolbox? In my opinion, one of the best ways Realtors® can use LinkedIn is to promote their business and brand. With over 100 million active members, LinkedIn is no longer just an online resume. It’s a community that when used correctly can successfully boost your online visibility and your sales.

You Can’t Argue with the LinkedIn Statistics

According to a recent LinkedIn study, people with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five. I don’t know about you, but this is a strong motivating factor to get on LinkedIn and capitalize on this social network. It’s apparent that if I’m not, my competitors are. So where do you begin?

Optimize your profile

  • Complete Your Profile

LinkedIn will show you your progress through a percentage bar so you can see where you’re at in the process. You want to achieve 100% completion.

  • Add Keywords to Your Title

Your title is the first place to start when it comes to optimization. It’s not just a way to describe what you do, but how and where you do it. Rebekah Radice LinkedIn Profile

  • Include Keywords in Your Summary

Your summary is the first place people will go to learn more about you. It’s your elevator pitch; a short summary of who you are and what your business has to offer. Keep it clean and professional, but make sure the top keywords you are interested in targeting are interspersed throughout.

  • Include keywords and phrases in your Bio

Your keywords would look something like this: “Rebekah Radice Mortgage Loan Officer” or “Rebekah Radice Colorado Springs Mortgage.”

  • Create a Vanity URL

By default, LinkedIn assigns a generic URL to your profile. Make sure you edit this URL and customize it to your brand or name. You want search engines to identify you with your LinkedIn profile.

Example: http://www.linkedin.com/in/rebekahradice

Go to profile - public profile – and then edit your profile url, Choose your public url and then click save. Use this link to direct people to your LinkedIn profile within your marketing, on your website and on your business cards.

Make Your Profile Public

Make sure everyone can view your profile. What good is your LinkedIn profile if no one can access it? While you are able to hide certain information, don’t hide content relevant to search engines.

Remember: This isn’t Facebook and you don’t have a crazy aunt who says embarrassing things that you need to hide on LinkedIn. Keep your information open and available to anyone looking for you or your services.

Add Your Twitter Feed

Tie your Twitter account into LinkedIn and allow your LinkedIn contacts to keep on top of your Twitter content. You are able to control which tweets are posted to LinkedIn and can edit those settings.

Rebekah Radice Twitter

Get Involved with LinkedIn Answers

LinkedIn Answers allows you to build your reputation by answering industry related questions. By responding to questions, you allow others to see your knowledge, education and willingness to give as a Real Estate professional.

Added bonus: It will also build internal links to your profile which helps with SEO.

Join Groups

Explore LinkedIn groups and join groups where other industry professionals are hanging out. LinkedIn groups allow you to connect with other like-minded professionals, re-connect with college alumni and even target a specific group of people.

While LinkedIn isn’t your final destination in the social media conundrum, I can attest to the multitude of opportunities that have come my way because of being active on LinkedIn.

And there it is - your final and most important key to LinkedIn success. Participation and Interaction.

It’s not enough to just sign up for your LinkedIn account and let it idly sit. As with any community, what you get out of it is based solely on your level of involvement or lack thereof.

Let’s Connect on LinkedIn!

    Rebekah Radice LinkedIn

How to Use LinkedIn to Generate Real Estate Business was written by Rebekah Radice

 

 

 

Rebekah's Mortgage Grapevine (unashamed plug) provides insight, education and musings on anything from mortgage lending and real estate, to social media, marketing and all things relevant to your everday success! If you want to learn lots of cool things, have your thoughts provoked, AND be entertained, be sure to hit the SUBSCRIBE button to the right! 

 

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Rebekah Radice | Mortgage Loan Originator

T: 719.387.1368 | Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com |CO & NMLS Licensee: LMB100010938 & 288596 | Benchmark Mortgage dba Ark-La-Tek Financial Services, LLC | 12 E. Kiowa |Colorado Springs, CO 80903

 

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Topic:
Real Estate Sales and Marketing
Tags:
internet marketing
internet technology
online marketing
social media
linkedin
lead generation

Comments 6 New Comment

Rainmaker
1,089,947
Li Read
Caring expertise...knowledge for you!
Sea to Sky Premier Properties (Salt Spring)

Thanks for the reblog of this important tutorial post.

June 24, 2011 01:33 PM
Rainmaker
512,170
Michele Cadogan
917-861-861 - Brooklyn Real Estate Home Sales
Fillmore Real Estate

 

Thanks for this reblog-  I signed up  just need to find the time to get working on it.

June 24, 2011 03:02 PM
Rainmaker
86,147
Torgie Madison
Websites and Contact Management
Quicksilver Real Estate Solutions, LLC

Kristin - That depends where you want it show up. If you have a company page, click the Admin Tools button and you can add the RSS feed from your outside blog. This will let you display all the recent posts you make. 

You can also add your blog's RSS feed to your LinkedIn public profile, and then it will also show up in your LinkedIn News section. You can do that under Edit Profile by clicking the edit button by Websites:

LinkedIn RSS

Again, you can grab the RSS feed from your outside blog and past it here. The RSS button is found in the upper right of your outside blog:

RSS feed

Hope that helps!

June 24, 2011 05:54 PM
Rainmaker
270,885
Rebekah Radice
Social Media Marketing, Coaching & Training
Manager of Industry Engagement, Better Homes & Gardens RE

Thank you for the reblog Torgie and for the great advice above.  I hadn't even considered adding my AR blog to LinkedIn.  Hmmm...I'll have to figure out where I can fit it in. ;)  Have a great weekend!

June 24, 2011 06:08 PM
Rainmaker
274,853
Kim Carlson
Realtor Mesa, Arizona Homes
www.NowSellingAZHomes.com

Good information!

December 31, 2011 04:17 AM
Rainmaker
86,147

Torgie Madison

Websites and Contact Management
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This is a blog about the best of real estate technology: contact management, websites, transaction management, marketing tools, and more. Learn how you use technology more efficiently and effectively for your real estate business.

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