Sources for Localism Posts. You DO Want the Consumer to Find YOU, Right??

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747

Sources for Localism Posts.  You DO Want the Consumer to Find YOU, Right??Lebanon City Hall

You know the consumer wants the info.  Yes, locally themed posts might not be as much "fun" to write.  You might get a few more comments than a listing or Open House post, but if social reasons are your reason for blogging, you're probably going to be disappointed by the comment results of your local posts.

But here's the thing, as more and more consumers go straight to the Web to find out what they want to know....are YOU getting in front of them?  And the side perk with a focus on locally flavored posts is YOU also get to know more about your community.  Before we started blogging we knew quite a bit about our area, but blogging has encouraged us to reach out further, add involvement in avenues that we ignored before!

So you want to know how we find out what to blog about?
(hi Brenda!)  

It's mostly a matter of tuning in to:

  • Your newspapers!  Yes, those "old" things that are hopelessly out of date....supposedly.  Here's the reality:  they STILL provide a local focus that doesn't always make it to the Web.  And guess what, MOST of your readers DON'T read the papers, so anything you find is NEWS to them!  We're not saying copy the newspaper, but find the pertinent info and make it the core of your post.
  • Facebook!  Find the local groups in your area that post events!  Your city government pages, your county government, the neighborhoods, etc.  They're giving you great info that you can blog about AND share on your Wall too!  We follow dozens of local organizations!  The Cincinnati Zoo, Cincinnati Art Museum, Kings Island, waterparks, governments, etc.!  They're FANTASTIC sources!
  • Twitter!  Yes, TWITTER!  Our post last night about FREE KINGS ISLAND TICKETS from Hoxworth Blood Centers originated from a Hoxworth Tweet!  We followed the link and worked the story from there.  Do the same as Facebook and find the accounts to follow.
  • Your local tourist/convention bureau!  They'll love the assist in spreading the word!
  • Local Schools!  Don't you think they'd LOVE to have you spread the word on school plays, fundraisers, etc?  And what makes parents happy?  Good press about their kids!
  • Magazines!  If you're lucky, you've got a magazine with a local focus!  We use Cincinnati Magazine for more ideas! 
  • Guidebooks for the area are great for attractions and events too!
  • Community organizations!  Whether a downtown group or a community HOA, big time brownie points for helping them spread the word...and WHO is the neighborhood expert now?

You get the idea, the ideas ARE out there!  So get those relationships established!  Check your sources!  Dig a little deeper!  Get some pertinent pictures, find a Youtube video from a past event, spiff your post and hit Submit!  Slowly but surely, you'll know the area MORE than your competition!  You'll get some crazy calls too, "can I bring pets to the Kitefest?", but you'll also get some consumer calls that are business!

So keep blogging local (and hyperlocal)!
Liz and Bill aka BLiz

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Jerry Newman 06/28/2011 06:43 PM
  2. Donald Bradbury 06/29/2011 09:01 AM
  3. Donna Foerster 04/24/2012 05:20 PM
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Rainmaker
313,710
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Nice list here. I had not thought of the Facebook community groups that post updates. I will have to check those out now.

Jun 29, 2011 12:58 PM #65
Ambassador
1,491,474
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Sandi, Facebook feeds have been terrific sources, plus sometimes they give away stuff too!  Win-win, literally! :)

Jun 29, 2011 01:07 PM #66
Ambassador
621,635
Marilyn Boudreaux
Marilyn Boudreaux, Century 21 Mike D. Bono & Co.'s - Lake Charles, LA
Lake Charles LA Century 21 Realtor

great tips, I visit the location visitors center regularly to pick up information for my relocation packets I give buyers.  We have a couple of local newspapers that highlight events and actually have a real estate section too.  I find that posting the events on my community page gets good results.  Also just reading other blogs posted on FB you can share those links too.  Of course it actually comes down to being committed to doing this and some research on the agents part :)

Jun 29, 2011 01:19 PM #67
Rainmaker
187,972
Malik Crichlow
GoodBuy Homes NJ Essex & Union County Real Estate specialist - Maplewood, NJ
Maplewood,SouthOrange,Union Real estate

Hey Liz,

 

GREAT Post! will bookmark for future references, thanks for sharing!!!

Jun 29, 2011 01:33 PM #68
Ambassador
1,491,474
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Marilyn, Exactly!  If you're committed to finding the information, it's out there!

Malik, You're welcome!  Glad to help out!

Jun 29, 2011 01:43 PM #69
Rainer
61,870
Virginia (Ginger) Schott
Century 21 Geba Realty Assoc. - Port Jervis, NY
Assoc. Broker, CBR, CHMS

Great Tips, thanks for sharing them

 

Jun 29, 2011 03:55 PM #70
Ambassador
1,491,474
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Ginger, You're welcome!  Hoping to help newer bloggers learn faster than we did! :)

Jun 29, 2011 04:10 PM #71
Rainmaker
491,847
Frank & Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Bliz ~ Extension from Comment # 7

You are truly an inspiration to us with all your posts especially Localism ~ We have lurked and learned many wonderful ideas from you and will honor you in a post soon ~ You truly are the reason we finally have our first featured Localism post ~ Thanks *feeling a little choked up*

 

Jun 29, 2011 06:03 PM #72
Ambassador
1,491,474
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Karen & Frank, First of all, my apologies for missing responding to comment #7....a D'oh! moment on my part!  We're happy to have given you inspiration for the Localism posts :)  Consider it a Pay It Forward of sorts for all the things we've learned from other Rainers!  And your last comment has me chuckling! :)

Jun 29, 2011 07:25 PM #73
Rainmaker
491,847
Frank & Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Bliz ~ You guys are the best! Love learning from you all ~

Jun 29, 2011 07:36 PM #74
Rainmaker
897,325
Jane Peters
Power Brokers Int'l - Los Angeles, CA
Connecting you to the L.A. real estate scene

This is a fabulous list to source ideas for Localism posts.  Thanks for the ideas Bill.

Jun 30, 2011 12:16 AM #75
Ambassador
1,491,474
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Karen, Anytime we can help, you know where we are :)

Jane, You're welcome!  With L.A. for you to work with, doubt you're ever at a loss for topics! :)

Jun 30, 2011 06:14 AM #76
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Just saw your post on Jerry's reblog.  These are great ideas.  I certainly have not done enough blogs on local events. 

Jun 30, 2011 07:04 AM #77
Ambassador
1,491,474
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Janet, Give them a shot!  You won't get many comments, but if you hit a niche no one else is doing, you just might get that consumer attention and contacts we're all working for.

Jun 30, 2011 08:14 AM #78
Ambassador
684,323
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

I'm a diehard newspaper loyalist.  What can I say?

Jun 30, 2011 08:45 AM #79
Ambassador
1,491,474
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Charita, You can't train a puppy with the Internet :)  Personally, I like reading the comics every day!

Jun 30, 2011 09:03 AM #80
Rainer
154,413
Lisa Dunham
Keller Williams Realty - Alexandria, VA
REALTOR, MBA, CDPE, Alexandria VA Real Estate, Short Sales

Jerry Newman referenced your blog in his blog post today.  So, I was inclined to stop by.  This is great information.  I missed it earlier but am happy I stopped by.  This will definitely help me find additional information for more hyper local posts! 

Jul 06, 2011 08:20 PM #81
Ambassador
1,491,474
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Lisa, There's a ton of great sources out there, and with your area including DC, you've got absolutely no shortage of potential subjects.  Hit up the chambers of commerce too :)

Jul 06, 2011 08:56 PM #82
Rainmaker
1,421,811
Rebecca Gaujot, Realtor®
Coldwell Banker Stuart & Watts Real Estate - Lewisburg, WV
Lewisburg WV Real Estate, Greenbrier County

All great sources and I also do my church events....

 

Apr 26, 2012 04:23 PM #83
Ambassador
1,491,474
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Rebecca, That's where our Habitat for Humanity posts come from :)  I'll be swinging a hammer Saturday morning for our annual build :)

Apr 26, 2012 05:52 PM #84
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Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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