My phone rang Friday. The phone doesn't ring very much in this market.
On the other end, a man identified himself by his last name.
"I found you on the internet," he said. "I have three mobile homes, all of them free and clear. I want to refinance one of them to help my daughter out.
Turns out he lives near me. We set an appointment, and Saturday afternoon I visited him.
I wanted to hear how he found this particular lender (me!) on the internet.
What I found will change the way I title and tag my blog posts.
The gentleman, 81 years young, didn't find me because of my Lender credentials. He googled "financing manufactured homes in Tucson."
He found my Active Rain post "I'm Financing a Lot of Manufactured Homes. Amazing!" He didn't have to look far. There it was, #3 on page 1. Who says the Greatest Generation hasn't adapted to the internet?!
I'm relatively new to the Google thing. I know I'm going to dig deeper into it real quick! And I'm going to use titles and tags for my posts which will be seen both by Google and by my intended audience!
RECAP: Lessons Learned
1. Blogging can answwer the demand "Show me the money!"
2. Consistent blogging pays off. I've been doing this only since July of 2007.
3. "Find a need and fill it" applies to a wider spectrum of age groups than I'd been targeting.
4. It pays to pay attention to articles on "Tags" and "Search Engine Optimization" on Active Rain.
Please comment on other lessons that you see here. I've learned that I don't know what I don't know. That's where interactive readership has been a real blessing to me.
And that's the real estate opinion of this Tucson, Arizona mortgage lender!
Mike in Tucson
edit: My lead turned into a new relationship, resulting in a loan application this morning, and a new referral for an Active Rain loan officer in Clackamas County, Oregon. My clients and I looked her up together on AR, and emailed the referral--their daughter in OR!