The Best Open House Tip!

By
Real Estate Broker/Owner with Home Point Real Estate DRE # 01492725

Right here on Active Rain I got the Best Tip for Open Houses!  I cannot remember who wrote the post so I cannot link it.

If you know who please link it in the comments.

Here is the tip and I will tell you what I did with mine.  Don't have a sign in sheet - Instead use Registration Cards.

I printed out Seven Basic Question on large Index Cards:

 

  1. Name

  2. Phone #

  3. E-Mail

  4. Do you have an Agent:

  5. Agent Name

  6. Agent Phone

  7. What do you want in a home?

I could have asked more about what they want in a home, but this kept it very simple - basic and non threatening.  I can ask more questions latter.

I used this at an open house last weekend.  I had my best response ever to "The Sign In" and have two very solid buyer prospects out of it and another bunch of long term prospects that may buy with me.

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Topic:
Real Estate Sales and Marketing
Groups:
M.A.N.C.R.O.W
Realtors®
The Art Of Marketing You
The Lounge at Active Rain
The Ninety-ninth Percentile
Tags:
open houses

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Rainmaker
52,507
Sharon Sapp
For Old Fashioned Service with Today's Results!
Century 21 Gold

I do something similar. I have a feedback survey on individual paper. It asks what they like best about the house, what they like least, how long they've been looking, do they have a house to sell, do they have an agent and of course, their name, email and phone number. I usually buy a bottle of wine or a centerpiece and pick one of the responses as the winner. I contact everyone afterwards to let them know if they won or not and to thank them again for completing the feedback for the sellers. If they provided their Realtor's name, I contact them and let them know their customers stopped by and what they thought of the property. I get more buyers that way.

August 26, 2012 11:54 AM
Rainmaker
673,659
Rob Arnold
Metro Orlando Full Service - Investor Friendly & F
Sand Dollar Realty Group, Inc.

Good to see open houses are working for you.  Seems to me no matter how hard you market them, all you get is a few nosy neighbors. 

August 26, 2012 12:33 PM
Rainmaker
310,738
Jean-Paul Peron
Carova Beach - Living & Working in 4-Wheel Drive
The Outer Banks Real Estate Copmpany

That sound's like an exciting idea! Thanks for the tip. I will work on some cards and give it a try at my next open house.

August 26, 2012 12:42 PM
Rainmaker
198,404
Mary Hutchison, SRES, ABR
Specializing in Brookside, Waldo, Prairie Village
Better Homes and Gardens Real Estate-Kansas City Homes

Some interesting responses here, I think I will try it.  Even on sign in sheets, it seems many pp don't give you real information--they fake it as they don't want to be contacted.  Still, maybe the giveaway is a good angle.  Thanks.

August 26, 2012 01:02 PM
Rainmaker
224,301
Michael Blue
REALTOR - 760-889-8877, Encinitas/Carlsbad
Home Smart Realty West

Looking at the card idea, I think it's a good one but I would ask for their opinion on the home and the price!  Everybody wants to give an opinion and it might make it a bit easier to get them to fill out the card and perhaps offer a prize as pointed out, wine...  What do you think?  See #15,#27, great ideas!

August 26, 2012 01:40 PM
Rainer
118,336
Ron Aguilar
Mortgage & Real Estate Advisor since 1995
Real Estate Buying Advice

Have your ipad or laptop ready to search the MLS. 

August 26, 2012 02:39 PM
Rainmaker
80,495
Tom Esposito
Alpharetta Home Solutions

Good post.  I'll have to try this tip at my next open house.  When I have them sign in on a sheet, most of the info is false so I can't email or call them. 

August 26, 2012 03:36 PM
Rainmaker
41,701
Joe LaVallie
111363
HomeStreet Bank

That seems simple and non threating to people, I think people will give you thier information when you have that approach.

August 26, 2012 05:07 PM
Rainmaker
1,239,337
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Thanks all for the commments.  I think the Feedback on the home might be a good idea.  I would put in on the back side.

August 26, 2012 08:19 PM
Rainmaker
159,666
Stephanie Arnett
SRS, IMSD, Broker Associate, REALTOR
Coldwell Banker SRE ~ Starkville, MS

Great thoughts!!

August 27, 2012 08:25 AM
Rainmaker
151,974
Lee R. Alley
Senior Advisory Broker
John L. Scott

I will use this great idea.  Here are a couple thoughts.  Attach your business card with a paperclip so they can take it with them.  Attach a second index card, offering to send them a summary of the market for this style home, if they provide email address.

August 27, 2012 08:40 AM
Rainmaker
160,972
Karen Steed
Associate Broker Haralson Realty licensed in GA and AL
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton

Great idea!  This is one tip that I will use in the future. 

August 27, 2012 09:43 AM
Rainmaker
268,209
Travis "the SOLD man" Parker; Associate Broker
email: Travis@theSOLDman.me / cell: 334-494-7846
Team Linda Simmons, Enterprise, AL 36330

Neat idea with the cards. I just signed up for Market Snapshot with the Bright House iPad feature. Trying that now, just haven't had anyone show up to the Open Houses I've done lately. Previously, I tried Open House Pro with the iPad and had fun with it.

August 27, 2012 11:17 AM
Rainmaker
99,764
John Sposato, Sharon Coffini & Melanie Didier
Arizona Home Group
The Arizona Home Group

Good idea! Another I saw on another blog is to make a checklist the buyer can use as they walk through the house to give feedback on each room. You can combine the two ideas, gives the buyer something to do while walking around and gives you information you need to possibly earn a new client but also to give your seller feedback on their home!

August 27, 2012 12:03 PM
Rainmaker
453,905
Jan Green
RE/MAX Excalibur Scottsdale REALTOR®, GREEN®
Scottsdale, Phoenix, Cave Creek, Carefree, Fountain Hills

Good idea.  I am not good about asking folks to sign in, figuring they'd give me their information without me asking if we had a good repoir.  We'll see!

August 27, 2012 01:13 PM
Rainer
24,666
Lisa Michael
Keller Williams Preffered

Thanks for sharing! I'm going to try this method....

 

Lisa

August 29, 2012 07:24 AM
Rainer
201,775
Nan Jester
Realtor, Exit Real Estate Gallery
Exit Real Estate Gallery Jacksonville Beach, FL

We always used cards when I was in new home sales. They are easier to keep up with, easier to use and to store.

September 03, 2012 07:39 AM
Rainmaker
173,271
MaryBeth Mills Muldowney
Massachusetts Broker Owner
TradeWinds Realty Group LLC

Great idea.  I use a registration card too. My company name is nautical in nature so I go to the local boat shows and look at their advertising information for theme oriented info and found a registration card which gave me a template to go by.  People always comment on it, it is unique to the industry.

October 22, 2012 02:50 AM
Rainmaker
1,239,337
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Marrybeth,

Taking it to the next level.  Very good idea.  Thanks for visiting this oldie.

October 22, 2012 07:38 AM
Rainmaker
261,430
Wayne B. Pruner
Tigard Oregon Homes for Sale, Realtor, GRI
Oregon First

My best idea for an open house is to hand out a list of other homes in the area as they are leaving. I ocasionally pick up a Buyer that way.

November 18, 2012 03:44 PM
Anonymous
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Rainmaker
1,239,337

Gene Riemenschneider

Turning Houses into Homes
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