The Best Open House Tip!

By
Real Estate Broker/Owner with Home Point Real Estate DRE # 01492725

Right here on Active Rain I got the Best Tip for Open Houses!  I cannot remember who wrote the post so I cannot link it.

If you know who please link it in the comments.

Here is the tip and I will tell you what I did with mine.  Don't have a sign in sheet - Instead use Registration Cards.

I printed out Seven Basic Question on large Index Cards:

 

  1. Name

  2. Phone #

  3. E-Mail

  4. Do you have an Agent:

  5. Agent Name

  6. Agent Phone

  7. What do you want in a home?

I could have asked more about what they want in a home, but this kept it very simple - basic and non threatening.  I can ask more questions latter.

I used this at an open house last weekend.  I had my best response ever to "The Sign In" and have two very solid buyer prospects out of it and another bunch of long term prospects that may buy with me.

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Show All Comments
Rainmaker
52,807
Sharon Sapp
Century 21 Gold - Reading, PA
For Old Fashioned Service with Today's Results!

I do something similar. I have a feedback survey on individual paper. It asks what they like best about the house, what they like least, how long they've been looking, do they have a house to sell, do they have an agent and of course, their name, email and phone number. I usually buy a bottle of wine or a centerpiece and pick one of the responses as the winner. I contact everyone afterwards to let them know if they won or not and to thank them again for completing the feedback for the sellers. If they provided their Realtor's name, I contact them and let them know their customers stopped by and what they thought of the property. I get more buyers that way.

Aug 26, 2012 11:54 AM #27
Rainmaker
684,022
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

Good to see open houses are working for you.  Seems to me no matter how hard you market them, all you get is a few nosy neighbors. 

Aug 26, 2012 12:33 PM #28
Rainmaker
313,730
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

That sound's like an exciting idea! Thanks for the tip. I will work on some cards and give it a try at my next open house.

Aug 26, 2012 12:42 PM #29
Rainmaker
201,594
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Some interesting responses here, I think I will try it.  Even on sign in sheets, it seems many pp don't give you real information--they fake it as they don't want to be contacted.  Still, maybe the giveaway is a good angle.  Thanks.

Aug 26, 2012 01:02 PM #30
Rainmaker
226,276
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad

Looking at the card idea, I think it's a good one but I would ask for their opinion on the home and the price!  Everybody wants to give an opinion and it might make it a bit easier to get them to fill out the card and perhaps offer a prize as pointed out, wine...  What do you think?  See #15,#27, great ideas!

Aug 26, 2012 01:40 PM #31
Rainer
122,161
Ron Aguilar
Real Estate Buying Advice - Salt Lake City, UT
Mortgage & Real Estate Advisor since 1995

Have your ipad or laptop ready to search the MLS. 

Aug 26, 2012 02:39 PM #32
Rainmaker
83,470
Tom Esposito
Alpharetta Home Solutions - Alpharetta, GA

Good post.  I'll have to try this tip at my next open house.  When I have them sign in on a sheet, most of the info is false so I can't email or call them. 

Aug 26, 2012 03:36 PM #33
Rainer
41,701
Joe LaVallie
HomeStreet Bank - Mountlake Terrace, WA
111363

That seems simple and non threating to people, I think people will give you thier information when you have that approach.

Aug 26, 2012 05:07 PM #34
Rainmaker
1,259,059
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Thanks all for the commments.  I think the Feedback on the home might be a good idea.  I would put in on the back side.

Aug 26, 2012 08:19 PM #35
Rainmaker
162,210
Stephanie Arnett
Coldwell Banker SRE ~ Starkville, MS - Starkville, MS
SRS, IMSD, Broker Associate, REALTOR

Great thoughts!!

Aug 27, 2012 08:25 AM #36
Rainmaker
151,974
Lee R. Alley
John L. Scott - Everett, WA
Senior Advisory Broker

I will use this great idea.  Here are a couple thoughts.  Attach your business card with a paperclip so they can take it with them.  Attach a second index card, offering to send them a summary of the market for this style home, if they provide email address.

Aug 27, 2012 08:40 AM #37
Rainmaker
161,672
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty licensed in GA and AL

Great idea!  This is one tip that I will use in the future. 

Aug 27, 2012 09:43 AM #38
Rainmaker
273,801
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Neat idea with the cards. I just signed up for Market Snapshot with the Bright House iPad feature. Trying that now, just haven't had anyone show up to the Open Houses I've done lately. Previously, I tried Open House Pro with the iPad and had fun with it.

Aug 27, 2012 11:17 AM #39
Rainmaker
106,251
John Sposato, Sharon Coffini & Melanie Didier
The Arizona Home Group - Chandler, AZ
Arizona Home Group

Good idea! Another I saw on another blog is to make a checklist the buyer can use as they walk through the house to give feedback on each room. You can combine the two ideas, gives the buyer something to do while walking around and gives you information you need to possibly earn a new client but also to give your seller feedback on their home!

Aug 27, 2012 12:03 PM #40
Rainmaker
473,410
Jan Green
Scottsdale, Phoenix, Cave Creek, Carefree, Fountain Hills - Scottsdale, AZ
RE/MAX Excalibur Scottsdale REALTOR®, GREEN

Good idea.  I am not good about asking folks to sign in, figuring they'd give me their information without me asking if we had a good repoir.  We'll see!

Aug 27, 2012 01:13 PM #41
Rainer
24,666
Lisa Michael
Keller Williams Preffered - Raleigh, NC

Thanks for sharing! I'm going to try this method....

 

Lisa

Aug 29, 2012 07:24 AM #42
Rainer
204,875
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

We always used cards when I was in new home sales. They are easier to keep up with, easier to use and to store.

Sep 03, 2012 07:39 AM #43
Rainmaker
177,918
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Norwell, MA
Massachusetts Broker Owner

Great idea.  I use a registration card too. My company name is nautical in nature so I go to the local boat shows and look at their advertising information for theme oriented info and found a registration card which gave me a template to go by.  People always comment on it, it is unique to the industry.

Oct 22, 2012 02:50 AM #44
Rainmaker
1,259,059
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Marrybeth,

Taking it to the next level.  Very good idea.  Thanks for visiting this oldie.

Oct 22, 2012 07:38 AM #45
Rainmaker
261,530
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

My best idea for an open house is to hand out a list of other homes in the area as they are leaving. I ocasionally pick up a Buyer that way.

Nov 18, 2012 03:44 PM #46
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Rainmaker
1,259,059

Gene Riemenschneider

Turning Houses into Homes
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