We Have to Pay to get the Fish Nibbling at our Own Bait?- How did this happen?

Reblogger Jim Lee
Real Estate Agent with RE/MAX By The Bay

This is definitely worht a reblog. I wonder why you have to write at least 25 words to be able to reblog a comment. This much be at least 25 words now so let's see if it works. ;)

Original content by Kevin Vitali

I have only been in real estate for about 10 years.  Our local Multiple Listing Service here in Massachusetts, in that time has been privately held.  My question to the real estate community is....  How have we allowed a company like Trulia or any number of "lead generation" companies take our listings and sell leads back to us?  I am not just picking on Trulia there are 100's of phone calls I get a month from companies wanting to sell me leads.  Trulia was just the last company that called.

I just finished a phone call with Trulia.  They want a lot of money to actually have my name prominently displayed next to my listings!!  If I don't there is a good chance that some other agents name will show up next to my listing.   I constanly get barraged with phone calls from companies who tap into our MLS then want to sell leads back to me.   As an industry how did we let this happen? 

I am seriously sitting here wondering why and how this has happenned and if someone can explain why.  We spend a ton of money getting the listings and marketing the listing and now we have to pay to get the fish that our nibbling at our own bait?

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Rainer
234,825
Daniel H. Fisher
www.FisherHermanRealty.com (704) 617-3544 - Charlotte, NC
MCRP - Charlotte Real Estate, NC or SC

Our firm names are listed on every listing - just the contact information is not. If someone or some company has figured out how to help us sell what we have for sale as a LISTING service, we should not complain about them doing so - or about them offering to place our contact information for BUYER service in a prominent place.  If we don't want the Buyer side, then it should be no big deal

Jul 01, 2011 09:17 AM #1
Rainmaker
517,870
Jeanne & Ralph Janisch ABR CRS Brokers
The Durango Home Team at Keller Williams Southwest Associates - Durango, CO
Selling Durango CO homes to good people like you!

I don't really care whose name shows up next to my listings on Zillow or Trulia as long as the listing sells.  Of course it would be nice to pick up an occasional buyer to sell something else to in the event that my listing didn't work out.  

I've learned over the last 20 plus years that if the call comes from a long distance number or an 800# that it's about 99% sure to be a solicitor these days.  All long distance goes first to voice mail and then sorted over the trash can just like junk mail in the snail box.  Prospective clients get called back right away if they leave a name and number.  If they don't leave at least the name and number they are likely not that serious about reaching us.

Jul 01, 2011 09:43 AM #2
Rainmaker
810,908
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Jeanne and  Ralph are right.  As long as my listing sells, I don't care if somone else sells it.  I can't see paying Trulia or REALTOR.com or any of these other firms the huge fees they want for advertising.

Jul 29, 2011 09:20 AM #3
Rainmaker
810,908
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Jim - I just want to mention that I do get leads from Trulia FOR FREE on my own listing from the profile I set up.  They are a great source of leads, but I don't pay for that.

Aug 20, 2011 10:25 AM #4
Rainmaker
526,443
Jim Lee
RE/MAX By The Bay - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH

Hey Gail & Daniel, please forward me all your buyer leads since you don't want them. Thanks.

 

 

Aug 20, 2011 02:14 PM #5
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Rainmaker
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Jim Lee

Portsmouth NH Realtor, Portsmouth, NH
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