Twitter Tips From Turtles

By
Real Estate Agent with Keller Williams Realty The Marketplace NV License # 56750

Remember about a month ago when a cobra escaped from the Bronx Zoo? Someone created a Twitter account (BronxZoosCobra) and quickly gathered over 200,000 followers to read about the cobra's NYC adventures.

Earlier this week a group of turtles made their way from a beach on Jamaica Bay to the nearby Runway 4 at JFK International Airport spawning a new Twitter account, @JFKTurtles. Here are some excerpts:

Besides being entertaining, @JFKTurtles garnered attention from major media outlets -- and Attention is the first part of the AIDA marketing model (Attention, Interest, Desire, Action). Sure, the turtles account may not monetize directly, but it may open other much more lucrative doors.

Find out what digital media analyst Noah Carpenter learned through this experience by reading http://mashable.com/2011/07/01/jfkturtles-lessons/. What demographic made up the bulk of his followers? When was the best time to tweet? And what was the most important lesson of all? All of the answers can be found on Mashable.

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Rainmaker
1,396,359
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I heard about it on the news, which is sad.  I used to see things on Twitter and then hear about it days or weeks later in the news. ... I seldom watch the news.

I enjoyed the insights in the mashable article.

Jul 02, 2011 02:41 PM #1
Rainmaker
653,622
Sheila Newton Team -- Anderson & Greenville SC Real Estate
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
25 years experience -Residential Real Estate Sales

awww.. glad they had a good attitude about it though..hope they made it to where they were going.

Jul 03, 2011 11:08 PM #2
Rainmaker
538,107
Maria Morton
BHG Real Estate - Kansas City Homes - Kansas City, MO
Kansas City Real Estate 816-560-3758

John, this was a fun post to read. I'm heading to the link now - and maybe check the turtles out on Twitter.

Jul 04, 2011 02:41 PM #3
Rainmaker
959,539
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

John - I can see  it now The Tortoise and the Hare one of Aesop's fables from the early 1900's re written as the tortoise and the jet plane ..... I think the slow and steady pace of the tortoise is not enough to win this one

Jul 04, 2011 10:33 PM #4
Rainer
5,414
ULC Divas Team
Universal Lending - Denver, CO

What a great idea to gain an audience. I could see how this would be excellent marketing, especially with a local story. Now if only those turtles would make it to Denver!

 

-Samantha

Jul 06, 2011 03:15 PM #5
Rainmaker
24,806
Florence Foote
Keller Williams® Realty - Topanga, CA
Realtor, real estate agent

Thank you for the blog. I am going to check @JFKTurtles out today!  I missed it. Anything that brings a smile to my day is welcome!

Jul 30, 2011 02:29 PM #6
Rainer
8,433
Kimberlie Hooker
CreditRepairNurse.com - Phoenix, AZ
CreditRepairNurse.com | Online Software for Credit Repair

Very insightful article.  It is really making me rethink engagement with my customers.  Thanks for the great post!

Aug 19, 2011 12:30 PM #7
Rainer
246,543
Mike Dobbins
West USA Realty - Cave Creek, AZ
Scottsdale, Cave Creek, Carefree

Thanks for the great blog. 

Dec 14, 2011 10:09 PM #8
Rainer
37,356
Angie Nwanodi
Evergreen Realty & Associates, Inc. - Rancho Cucamonga, CA
The ACG Group, Realtors®|Standard, Short, HUD, REO

This post looks like social media gold.  I promise to mine it! Thanks for the post ... things that make you go HMMMMMM!

Feb 09, 2012 03:26 AM #9
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Rainmaker
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John Novak

Henderson, Las Vegas and Summerlin Real Estate
Ask me about Henderson, Las Vegas, or Summerlin!
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