How to write business reviews to increase blog readers and leads

Reblogger Robert (Bob) Gilbert
Real Estate Agent with Berkshire Hathaway HomeServices Anderson Properties TX Real Est. 567774

 

Below is an excellent article written by Bryan Robertson. I really like reading Bryan's blogs as he makes it easy to read, has highlights and gives the you the reader something of value that you can take with you when finished reading his work. His SEO blogs are all excellent. Send your comments to Bryan please..

 

Original content by Bryan Robertson CA BRE #01191946

I read a long time ago that writing reviews of local businesses is a great way to drive blogging traffic.  However, I've discovered that there's more to it than just writing a good article and putting an opinion out there.  You really need to go beyond a Yelp-quality article.  If you do, you'll rank on Page 1 of most Google searches for that business which means you start benefitting from the online efforts of that business as well as better contacts in the community.  I recently wrote an article about a new cupcake shop in Campbell, California.  Not only did the business owner read the review but the local merchant association asked to quote it on the community website.  Wow!

#1  WRITE A GREAT REVIEW - This means you've got to write the same 300-500 words you would write for any other article and it's got to read like a review.  If all you do is put in information about what products they sell and business hours, you won't get anything out of it.  I recommend writing about businesses you truly like and visit so you can sing the praises of the products and/or services they offer.  Write about an especially good experience you had, that really resonates with readers.

#2  INCLUDE A LINK TO THE BUSINESS - By including this link you'll drive traffic to the website of the business you reviewed.  The link itself, at this point, won't do anything for your SEO but it does make it easy for anyone reading your review.  That could help with people sending your review to other readers.

#3  TELL THE BUSINESS OWNER - Let them know you wrote the review, why, and where to read it.  I did this for a wine shop and they sent me a $30 bottle of wine as a "thank you".  If they really like it, you could ask for and get a backlink from their site to you or they could quote your review on the "endorsements" section of their website.  The idea is that you want to boost their online exposure and hopefully they'll help boost yours.

#4  LEAVE CARDS AT THE BUSINESS - Some businesses have billboards with cards of people they endorse or you can leave cards by the cash register.  It all depends on the business.  Either way, it's another place for you to put yourself so potential clients see you.  You've now taken an online review and leveraged it into the real world.

#5  RETURN TO THE BUSINESS - Stop by and visit from time to time so you can keep up the relationship.  Just as relationships with clients are important, so are relationships with businesses.  By coming around it's a way to remind the owner and staff that you care and value the relationship.  BE GENUINE!

I've written a few reviews and gotten good results.  It takes time but when you follow this recipe, you will get exposure both online and in the real world.

If you have enjoyed reading my blog, please subscribe HERE!

 

Bryan Robertson, Broker Associate

Realtor, Developer, e-Pro
Sereno Group - Los Altos

369 South San Antonio Road, Los Altos, CA  94022

Mobile: (650) 799-9951
Email:
bryan@serenogroup.com
Website: http://www.bryanrobertsonhomes.com

DRE# 01191946
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Rainmaker
808,814
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

Great points, I agree with the "providing a link" point. People appreciate it when you make your website easy for them. They may link to that business but they will remember where they got the link from.

Jul 09, 2011 07:38 PM #1
Rainmaker
264,104
Lance Owens (RS)
LUVA Real Estate - Kailua-Kona, HI
Luxury Real Estate and Vacation Property sales

That is a great re-post, thanks for reminding us of  the positive influence we can have on areas.

Aloha from the 50th state

Jul 09, 2011 07:43 PM #2
Rainmaker
41,202
Michael Therriault
Michael Therriault Contracting - M.T. Contracting - Blakeslee, PA
The name to remember when you want it done right.

I’ll have to give this a try. There are several local businesses that are perfectly suited for a review type post. Thank you for the tip.

Jul 09, 2011 07:45 PM #3
Rainer
125,854
Stephanie Greenberg
London Properties - Fresno, CA
Fresno Homes For Sale

Good ideas.  I leave reviews here and there but now will have to incorporate these ideas and see if I can capitalize from them.

Jul 09, 2011 10:34 PM #4
Rainmaker
594,476
Dan Edward Phillips
Dan Edward Phillips - Eureka, CA
Realtor and Broker/Owner

Good Morning Robert, letting the owner know is critical.  This is an outstanding list to review before submitting.

Jul 10, 2011 06:24 AM #5
Ambassador
1,114,637
Bryan Robertson
Catarra Real Estate, Inc - Los Altos, CA
Broker, Author, Speaker

Thanks for the reblog, Bob. 

Jul 10, 2011 10:35 AM #6
Rainmaker
1,203,273
Robert (Bob) Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX Real Estate Expert

Thanks to all of you who made comments..

Please write comments on Bryan's orginal blog as it is extremely well done.

Jul 10, 2011 03:25 PM #7
Rainmaker
717,361
Yolanda Cordova-Gilbert
David Weekley Homes - Katy, TX
David Weekley Homes in Cinco Ranch

These are wonderful points and I will have to take them time to see how I can incorporate them into use effective immediately thanks for the re blog.

Jul 11, 2011 07:56 PM #8
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Rainmaker
1,203,273

Robert (Bob) Gilbert

Your Katy TX Real Estate Expert
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