Environment Pollution Or Creative Advertising?!

By
Real Estate Broker/Owner with KGC Properties LLC, Tucson Property Management & Real Estate

Stopping for gas yesterday - I noticed a new gadget on the pump.  No idea what it was but continued on getting through that "enter your zip code - would you like a car wash - do you need a receipt" thing before I could actually get gas!  Soon as I started the pump - suddenly, a slew of commercials with voices and music starts coming out of this box - everything from a lender talking about their rates to buying soda inside the store. 

My first thought - commercials and advertising are everywhere!

My second, does it have a mute button?!  It did - I pressed it!  And kept thinking.  Thinking about all the ways the general public is seemingly inundated with commercials and advertisements about practically everything.   

So this particular form of advertising is called Ambient Advertising.  According to Bob Garfield, columnist for Advertising Age:

"Ambient advertising refers to intrusive ads in public places. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers' attention, marketers are aggressively seeking out new advertising vehicles. Cars, bicycles, taxis and buses have become moving commercials. Ambient ads appear on store floors, at gas pumps, in washrooms stalls, on elevator walls, park benches, telephones, fruit and even pressed into the sand on beaches."

Some say this new trend just pollutes the environment and will get backlash from the public.  Others say no - it's just creative advertising and works.

Being in the business most of us are - we have to advertise.  Would you go this far to advertise your business? Is it annoying or just aggressive, creative marketing?  Do you think it works?!

I do know one thing for sure - the mute button worked nicely and was glad it was an option!

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Buying or selling Tucson real estate, Mt Lemmon, Tucson bank-owned homes, Tucson rental homes, or Tucson lease option homes? Visit www.KGCPropertiesLLC.com .

                                                 

 

This blog is written with my opinions and my opinions are  presented with accuracy but not guarantees. Please talk to a professional before making any real estate, financial or agency decisions.    Gabrielle Kamahele Rhind - 2014. If you want to reprint parts of this - just email me for my permission: KGCProperties@gmail.com .

 

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Rainmaker
213,690
Ellie Shorb
Coldwell Banker, Ellie@CBmove.com - Chevy Chase, MD
CRS, Realtor DC, MD & VA Luxury Home Expert

We are surrounded by this stuff all day... I went to the latest Harry Potter movie on Monday, and I could NOT believe how many ads and trailers there were. It was actually very annoying. They pushed too far. I might have to go back to Red Box so I can watch my movie at home in peace!

July 21, 2011 09:54 AM #1
Ambassador
1,326,457
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Gab,

At some of the gas stations here, they actually have video monitors with commercials. No mute button except the one in my head.

Rich

July 21, 2011 09:57 AM #2
Rainmaker
222,838
John Meussner
Total Mortgage Services, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Costa Mesa, CA
Making Mortgages Easy Costa Mesa, CA 484-680-4852

Oh Gabrielle, these things are SO annoying, I make sure to immediately hit the 'mute' button.

I have actually NOT considered a company based on intrusive advertising.  It's getting to a point where you need to bring an ipod or other portable music everywhere you go just to drown out the noise. 

@Richard...something like that without a mute button shouldn't even be allowed...while I support freedom of speech, I also support my freedom to not hear it.

July 21, 2011 10:09 AM #3
Rainmaker
254,306
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

I wish other advertising or solicitation outlets had mute buttons or at times my children when they were young.  Guess if there is to be money made then bam - the ads will flow no matter the environment.  I just hope there is some respect and we do not have those devices in the women's bathroom with of course - feminine hygiene products being spewed out with soft gentle music  or the men's room for performance enhancers with the Chariots of Fire music!

July 21, 2011 10:10 AM #4
Rainmaker
1,972,871
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Good morning, Gab....I think it's annoying.....one has to be at the pump to get gas, so this is like ramming it down your throat....we have control over what we do online....we don't have to go to sites that we don't want....we have options.....

July 21, 2011 10:40 AM #5
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Gabrielle Kamahele Rhind

Broker/Owner
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