The Grammar Police

By
Real Estate Agent with Realty 3

I had a previous post regarding photography, the do's and don'ts. Now I am here to really focus on some personal pet peeves: grammar and spelling. I just read a listing by an agent and it made my skin crawl. I will put a few of the whoppers here:

"From the exterior and color coordinated siding enhanced by the lighting selected to make this home special for you!" << What?

"To your left & right is the parlor & dinning room," <<I guess I was absent in class the day they discussed the dinning room. I only learned about dining rooms.

"Covered in solid surface counter tops with stainless steel appliance. " <<I'm not quite sure what is covered in solid surface. Too bad only one appliance is included.

"For breakfast, lunch or diner there plenty of room for everyone to dine in sun room. " << Once again, What? And there is a diner in there?

". . . and a over sized walk in master closets." << No comment.

" . . .leads directly to the first floor laundry & onto the kitchen." <<I guess there must be some kind of landing on top of the kitchen?

"Each bedroom has their own bathroom sink & an inter connecting private bathroom" << I'm glad each bedroom has their own bathroom sink. Bedrooms appreciate a sink. I'm not even sure what an inter connecting private bathroom is. I guess it is better than a public bathroom.

"Truly this home was designed for you & the years to come." <<Truly. I hope the years appreciate it.

Oh, I love this one, "Up your oak stair case . . ." << Up yours too, buddy. 

 Ouch! Between the grammatical errors, the spelling mistakes and the poor wording, this makes my head spin. All of these phrases were taken from ONE listing and the kicker: it is for a $550,000 house.

If you aren't a writer, please, please, please, have someone write for you, or at least have someone proof it.  

So if you see spelling errors or poor grammar in any of my posts, feel free to point them out to me! 

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Groups:
The Art Of Marketing You
The Lounge at Active Rain
Advice and Valuable Information for Agents
Tags:
grammar
spelling
real estate
listings

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Rainer
15,368
Barb Hutchinson
SW Idaho Homes
Silverhawk Realty
Oh my gosh, this was hilarious!  I guess they eat their diner in the dinning room, LOL!  If I were the seller, I would just die - maybe they can't spell either or their listing agent is a relative and they don't want to hurt his/her feelings.  This is SO pathetic!
January 04, 2008 11:56 PM
Rainmaker
41,722
Teri Deane
Central Maryland Realtor, ABR, CDPE, CRS, SFR
RE/MAX 100

Thanks for the fun examples of goofy writing.  I see this king of thing so often that I've come to think some agents simply don't know any better (I've read some pretty incomprehensible blog comments on Active Rain too).  My personal pet peeve is when they have "you" when it should be "your" -- a common error that spell checks don't catch.  I see this everywhere -- menus, ads, marketing flyers, brochures, etc.

When it's something important (like for a client or any print piece) I proof it and then have someone else proofread it too -- as a one-time technical editor, I've found this is the best system.

As far as commas go, we all were taught to use them in many places that current style books have dropped (e.g. before "and" in a list).  A lot of times when people don't know the rules they "over comma" their writing, thinking it's better to have a few extra commas than not enough!

January 05, 2008 10:59 AM
Anonymous #20
Anonymous
Keli
I agree on the commas! I worked for an ad agency for years and I was doing a big rush job and had to create an ad for Angus Beef. I did a spell check, but it (and I) never caught the 'g' I left out. I sent it to the client for approval! Luckily she had a sense of humor and didn't want to sell any anus beef. I learned to always ask someone else to proofread!
January 05, 2008 11:47 AM
Rainer
15,934
Richard Schardt
Triad NC Real Estate
Keller Williams Realty

Hi Keli,

That was great! Thanks for the laugh that came at a great time for me today! I appreciate your great sense of humor, while you were also being serious of course. I do agree with your advise... ask someone to proof read. If you have observed that someone does not have good writing skills, that doesn't make them less of a person, just offer to help them.

June 04, 2008 08:49 AM
Rainer
7,886
Keli DiRisio
Realty 3

I'm glad you were able to laugh! These postings are funny and always tickle my funny bone. I guess we should look at it as they are the competition . . . so we shouldn't have to worry!

July 29, 2008 01:59 PM
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Rainer
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Keli DiRisio

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