It's not USED furniture. No I will not sell my home staging furniture cheap.

By
Real Estate Agent with Watson Realty Corp

If you own home staging inventory, you probably are asked, at least on occassion to sell your furniture, artwork or accessories.  It's difficult not to.  After all, we create spaces that both the buyer and seller love.  It's not the least bit uncommon that we've dialed in the buyer so well that they feel it should come with the house.  The part that never quite gets funny is when they seem to view it as "used furniture".  I suppose their view is that it's not new from a store, therefore we should sell it at a drop dead discount (read garage sale pricing). 

Charleston Home StagingRecently, I had a customer call about a sofa that was in the home they were purchasing.  It was a great little Haverty's sofa.  It sold at a bargain price of $699 in the store.  When I told the seller that we would sell it to him for $699, what was charged in the store he was shocked.  I carefully explained that typically not only do we charge the cost of the item but typically add on a shopping and delivery fee and the only reason we would consider selling this at cost was because we already have a duplicate one. 


This particular buyer called me seven - yes seven (7) - times to ask about this sofa.  He really wanted to buy it for $400, but would go as high as $499.  You know, if only we could be reasonable.  It is after all "used" furniture. 

This may actually be one of my most frustrating moments in the job.  I'm not sure exactly what buyers think, but one illusion they really need to get beyond is the fact that the items in these staging jobs are NOT gargage sale prices.  Last year my company spent over $80,000 in inventory, and this was the least amount we've spent in a year yet.  We carefully choose the items that go into our staged inventory.  We pick them based on overall appeal, ability to work in multiple styles of homes, quality and durability (to handle the moves, not so much people living on them).  Once they are in a vacant home, they sit.  No one sits on them, or at least it's unusual.  They may have a bump or bruise from multiple moves, but really, it's still pretty much new. 

Buyers, if you buy my sofa, rug or artwork, I have to replace it.  That costs me money and TIME.  Just like any other business, I'm going to charge you for that.  If you don't want to pay retail, don't ask the stager - go to a garage sale or thrift store.  Still, you'll have to figure out how to get it home. 

Posted by

----------------------------------------------------------------------------------------------------------------

 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the St Augustine, St Johns, Jacksonville, or Ponte Vedra area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Watson Realty, for more information (904-466-2093).

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the envelope to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
ActiveRain Community
Groups:
Charleston, South Carolina Real Estate Network
Real Estate Staging Association
Real World Home Staging for Newbies
South Carolina Real Estate
Stage It Forward...
Tags:
first impressions
charleston real estate
charleston home staging
melissa marro

Comments 13 New Comment

Rainmaker
418,546
Melissa Marro
St Augustine, St Johns, Ponte Vedra
Watson Realty Corp
Thanks everyone. For the record I do t advise them of depreciated value, etc as I haven't depreciated it. I do explain that if we sell it that we will just have to go out and buy a replacement and if we sell for less than we are losing money. It just amuses (and frustrates) when they don't get it. In the case of this sofa, I told him exactly where to get a replacement and how much it would cost. We didn't sell it and it went immediately into a newly staged home. Because of shopping time & our quick turnover of staged properties, unless we are making a good price for shopping we don't want to sell it. We will, if it helps our clients, or if it lands a bigger shopping deal for the rest of the house, but ideally we do not want to be constantly buying new stuff.
July 30, 2011 08:27 AM
Rainer
14,480
Adam Luttrell
Shift by Design - Australia
Shift by Design

Hi Melissa, this is brilliant. Great topic for a post.

I am sick of hearing clients (or perspective buyers who have inspected the property) get all excited about the way the property is styled, talk about how much value it adds and how beautifully it has come together and then ask if they could have a quote to purchase the stock and then when they receive it, complain that it cannot cost that much.

I purchase my stock wholesale, as any home stager should. But like all home stagers I hand pick all my pieces to fit into my inventory and work well with all stock. This takes time, it means knowing the right supplier, making the order, processing payments and arranging distribution/shipping.

On top of this, once I sell this item, I have to go through that process again to arrange another item to replace it.

So your $699 sofa that you may have picked up wholesale or on special is worth so much more than that regardless of how many times it has been used in a property.

You certainly deserve to recover your purchase price and time for locating the right item.

July 31, 2011 07:41 AM
Rainer
106,684
Heather Cook
Rooms in Bloom Staging & Design ~ www.homestagingdesign.ca

Amen Melissa!! We have had the same situation a number of times happen and then the client tries to whittle the price down. Sadly for them, we're not willing to take a hit on the price to please them as we will HAVE to replace that item and stores won't sell it to us at thrift store prices!!

July 31, 2011 06:38 PM
Ambassador
247,964
Lori Kim Polk
Home Stager - Roseville, Sacramento
Premiere Home Staging : Home Staging Services

OMG.. this happens all the time. My furniture is is almost brand new and when they ask me, I always charge replacement value plus a % over. If they don't want it... its still mine ;)

July 31, 2011 11:35 PM
Rainer
39,797
Liz Murray
Renaissance Home Staging & Redesign

I have to laugh.  Clients love what I have and then realize that the reason they like the items is because they aren't "cheap".   I make some beautiful items,..and people are shocked when they find out that the greenery in the urn they love so much sells in the store for over $100,..easily.   The pillows which they love,  are selling for $75-100+, EACH in Scottsdale. 

I just got some beautiful chairs that I'm refinishing.  I was told they were high-end.  I got them at St. Vinneys.  They are gorgeous, but have some scratches and a little dirt,..but they are in excellent condition.   I also got a beautiful bench that was in pretty rough shape that I restained.  It looks wonderful, and I have already been asked "how much do you want for that".  

I guess I should be happy I have my creativity.  Hopefully it will pay me in the future.

August 08, 2011 01:06 AM
Rainmaker
418,546

Melissa Marro

St Augustine, St Johns, Ponte Vedra
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the airplane to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging