So many photos … so little time! SEO and images.

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

Search engine optimization is not a static science, but rather, it is a dynamic art. The rules of the game have changed over the years and a lot of old content is not up to current SEO standards.

Blue ribbons on an orange background.Over the last few weeks I have been updating a lot of the photos on my websites and have found the task to be a lot more daunting than I anticipated.

There are just too many things that need to be changed, and I have to adopted the proverbial attitude towards eating an elephant … one bite at a time.

My number one goal is to properly describe the photos so they can be returned during image searches.

I have thousands of images online. One week into my efforts, I have updated about 5% of them. As I said, this isn’t going to be easy. But it is necessary if I want my pictures to be seen instead of just being stored!

The actual description, alternative text, and title of a photo should be permutations of your desired search terms. They need to be slightly different and very specific. And it should be done correctly from the git-go.

It’s a lot of work, but the results can be astounding.

And it’s a great way to get your content noticed!

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  1. Hans J. Schindhelm 08/02/2011 04:15 PM
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Topic:
ActiveRain Community
Groups:
Club Chaos
Diary of a Realtor
Realtors®
The Lounge at Active Rain
"Whacked"!!!
Tags:
seo
seo and photos
photo seo

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Rainer
112,326
Susan Gaieski
Director for Social Media & Technology
Water Pointe Realty Group

Richard - never thought about that.  This is why the ActiveRain Networking between us professionals sharing information is so important to me.  Thanks for bringing this to the head of the line. 

August 02, 2011 03:09 PM
Rainer
97,412
Hans J. Schindhelm
Realty Marketing, Web Site Designer & Virtual Assistant
HJS Web Design - New York, Westchester, Putnam & Rockland

Richard... great move... if done right you'll reap the benefits... don't give up and don't rush it... one bite at a time will do... LOL...

August 02, 2011 03:44 PM
Rainmaker
161,476
David Farrell
Licensed NY State Real Estate Broker
David V. Farrell Co.

Thanks for posting.  I think the picture is very nice.  I will keep your ideas in mind.

August 02, 2011 05:02 PM
Rainmaker
570,044
Bill Gillhespy
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
16 Sunview Blvd

Hi Richard,  I a big fan of your photographic work.  That said, I think the takeaway idea is that SEO is hard work and will always be a work in process.

August 02, 2011 05:48 PM
Rainmaker
565,341
Kathy Sheehan
Branch Manager
Movement Mortgage 770-634-4021

You always share very valuable information with all of us.  Thanks!  It is appreciated.

August 02, 2011 06:08 PM
Ambassador
1,227,260
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

So going back and relabeling the photos works for SEO? It's not already indexed?

August 02, 2011 07:08 PM
Rainmaker
1,733,311
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.
WHISPERING PINES REALTY

Richard...I am playikng catchup onthe internet scene and I am finding it takes a lot of work

August 02, 2011 09:20 PM
Rainer
231,486
Donald Reich
Prudential Centennial

Images are not only good for SEO, but they are also great to keep your website visitors interested in what you have to offer!

August 02, 2011 09:35 PM
Ambassador
1,645,565
Richard Weisser
Richard Weisser Coweta Newnan Homes for Sale
Better Homes and Gardens Real Estate Metro Brokers

@erica...

Changed pages are usually reindexed, though mot as quickly as brand new pages.

August 02, 2011 10:50 PM
Ambassador
1,550,626
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

Richard - I have no doubt that this a lot of work. At the same time, the result should be terrific.

August 02, 2011 11:21 PM
Rainmaker
381,834
Doug Anderson
Doug Anderson's Bay Area Real Estate Views
Executive Brokers Real Estate Group

I am just starting to work on this as well Richard and if you are following your stats you get to see the results in the image search info.

August 02, 2011 11:56 PM
Ambassador
776,132
Fred Griffin, Tallahassee Real Estate Broker. Buyer Brokerage and Flat Fee MLS
Tallahassee Florida Real Estate: Call 850-339-4861
Frederick Griffin, Licensed Real Estate Broker

Richard, so many people fail to grasp that Search Engines generally do not "see" images.   Search Engines primarily read Text (descriptions, titles, tags, labels).  

 

Good for you, for bringing all of your images up to date.    Wishing you strength for the Journey!

August 03, 2011 12:03 AM
Rainer
53,380
Gloria Walters
REALTOR - Selling Homes in the Tampa Bay Area
Charles Rutenberg Realty

Thanks for the info. I found it really helpful

August 03, 2011 12:08 AM
Rainer
232,947
James Sanson - Ranked in the TOP 1% of Arizona
Homes for sale in Maricopa AZ
Sonoran Properties

I really like the idea you are developing or sharing here.

August 03, 2011 03:01 AM
Ambassador
1,159,655
Tammie White
TW Realty Group, Franklin TN, South of Nashville
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

The actual description, alternative text, and title of a photo should be permutations of your desired search terms. They need to be slightly different and very specific. And it should be done correctly from the git-go.

So how do they need to be slightly different and very specific?

August 03, 2011 10:49 AM
Rainmaker
509,724
Lisa Wetzel
CDPE, SFR carsonvalleyland.com
RE/MAX Realty Affiliates

Richard - I appreciate your comments and have learned a lot from this blog!  I always try and use my own photos.  My husband shot professionally and he has been a fanatic about using original photos.  I really haven't been labeling them correctly and I'll need to work on that! 

Thank again!

August 04, 2011 10:25 AM
Rainmaker
805,723
Gail Robinson
REALTOR, GRI, e-PRO, Fairfield County, CT
William Raveis Real Estate

Richard - I have to get better at the description and title on my photo.  What does Alternative Text mean?  Why is it needed?  Thanks.

August 04, 2011 10:33 AM
Rainmaker
101,521
Paul Franciskato
Asset Brokering Services

The task of building one's presence (effectively) on the web is never-ending!  As you suggest, it is much like eating an elephant one bite at a time!

August 04, 2011 01:04 PM
Rainer
66,311
Amy Bly
Styling Homes for Selling and Staying
Great Impressions Home Staging/Interiors

Geez, Richard, I need Photo Labeling/SEO 101. Does AR offer a class on this subject? I really don't understand how to "label" photos, and I often don't do that here in the Rain. I do put captions on many of my before and after staging photos on my website -- does that even matter for SEO? 

HELP! I read your 2nd post (which is how I found this one), and still am in the dark. Any direction to a basic text of how to do this stuff would be very appreciated!

August 04, 2011 10:43 PM
Rainmaker
716,974
Debbie Walsh
Hudson Valley NY Real Estate 845.928.8000
Keller Williams Realty

Wow never even thought about adding my website to it.  Shheessh I need to catch up!  Thanks Richard!

August 06, 2011 04:05 PM
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1,645,565

Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale
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