Search engine optimization is not a static science, but rather, it is a dynamic art. The rules of the game have changed over the years and a lot of old content is not up to current SEO standards.
Over the last few weeks I have been updating a lot of the photos on my websites and have found the task to be a lot more daunting than I anticipated.
There are just too many things that need to be changed, and I have to adopted the proverbial attitude towards eating an elephant … one bite at a time.
My number one goal is to properly describe the photos so they can be returned during image searches.
I have thousands of images online. One week into my efforts, I have updated about 5% of them. As I said, this isn’t going to be easy. But it is necessary if I want my pictures to be seen instead of just being stored!
The actual description, alternative text, and title of a photo should be permutations of your desired search terms. They need to be slightly different and very specific. And it should be done correctly from the git-go.
It’s a lot of work, but the results can be astounding.
And it’s a great way to get your content noticed!