So many photos … so little time! SEO and images.

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

Search engine optimization is not a static science, but rather, it is a dynamic art. The rules of the game have changed over the years and a lot of old content is not up to current SEO standards.

Blue ribbons on an orange background.Over the last few weeks I have been updating a lot of the photos on my websites and have found the task to be a lot more daunting than I anticipated.

There are just too many things that need to be changed, and I have to adopted the proverbial attitude towards eating an elephant … one bite at a time.

My number one goal is to properly describe the photos so they can be returned during image searches.

I have thousands of images online. One week into my efforts, I have updated about 5% of them. As I said, this isn’t going to be easy. But it is necessary if I want my pictures to be seen instead of just being stored!

The actual description, alternative text, and title of a photo should be permutations of your desired search terms. They need to be slightly different and very specific. And it should be done correctly from the git-go.

It’s a lot of work, but the results can be astounding.

And it’s a great way to get your content noticed!

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  1. Hans J. Schindhelm 08/02/2011 04:15 PM
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Topic:
ActiveRain Community
Groups:
Club Chaos
Diary of a Realtor
Realtors®
The Lounge at Active Rain
"Whacked"!!!
Tags:
seo
seo and photos
photo seo

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Rainmaker
499,349
Lisa Wetzel
CDPE, SFR carsonvalleyland.com
RE/MAX Realty Affiliates

Richard - I appreciate your comments and have learned a lot from this blog!  I always try and use my own photos.  My husband shot professionally and he has been a fanatic about using original photos.  I really haven't been labeling them correctly and I'll need to work on that! 

Thank again!

August 04, 2011 10:25 AM
Rainmaker
790,767
Gail Robinson
REALTOR, GRI, e-PRO, Fairfield County, CT
William Raveis Real Estate

Richard - I have to get better at the description and title on my photo.  What does Alternative Text mean?  Why is it needed?  Thanks.

August 04, 2011 10:33 AM
Rainmaker
101,521
Paul Franciskato
Asset Brokering Services

The task of building one's presence (effectively) on the web is never-ending!  As you suggest, it is much like eating an elephant one bite at a time!

August 04, 2011 01:04 PM
Rainer
65,222
Amy Bly
Great Impressions Home Staging, River Vale, NJ

Geez, Richard, I need Photo Labeling/SEO 101. Does AR offer a class on this subject? I really don't understand how to "label" photos, and I often don't do that here in the Rain. I do put captions on many of my before and after staging photos on my website -- does that even matter for SEO? 

HELP! I read your 2nd post (which is how I found this one), and still am in the dark. Any direction to a basic text of how to do this stuff would be very appreciated!

August 04, 2011 10:43 PM
Rainmaker
693,230
Debra Walsh
Hudson Valley NY Real Estate 845.928.8000
Keller Williams Realty

Wow never even thought about adding my website to it.  Shheessh I need to catch up!  Thanks Richard!

August 06, 2011 04:05 PM
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Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale
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Additional Information

Author Bio: Richard Weisser is a Georgia real estate broker, licensed auctioneer, and has been writing about Georgia Real Estate since 1999.

Coweta Fayette Real Estate offers opinions and helpful information to consumers and real estate professionals in the Coweta County Georgia area.

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