CRS,ABR,CDPE,ALC,CCIM,CRS,CRE - WHAT? Really? Wait There's More!

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Real Estate Agent with Better Homes Realty - BH Referral Associates

OK, don't laugh but I see this all over the net.  I guess I notice these things more since I am no longer a REALTOR and tend to look at the Internet marketing of REALTORS as a consumer. So lets dig a little deeper and without your REALTOR hat ok?

CRS,ABR,CDPE,ALC,CCIM,CRS,CRE -There is More Where These Came From

As a consumer?  What the heck is all that?  What does it mean?  They sound important but what do all the letters mean?  Why do some agents only have a few?  Could this be their license #? HUH?  

OK, I hope you get the point and I am in no way knocking designations! Many designations require true skills and actual experience, I understand and respect those that have taken the extra steps to better themselves but take a minute and look at it as a consumer.

REALTORS - if you want your designation to really work for you.  Let consumers know what the heck they stand for. I mean if you really look at it, its not impressive based on a bunch of initials..its rather silly looking but if you were to take the time and explain what the heck all those letters mean, it would help the consumer to understand the importance of your additional training, expertise and experience rather than bragging rights of something they will not know based on initials.  Do you think consumers will automatically Google it?  Do not assume anything!

Better yet..why not consider...

Creating a kick butt bio of yourself and a full explanation of your designations on a page of your website can always be very useful.  Add that link to all of your social profiles or go ahead and add your designations directly to your profiles.  I would pick the most cherished designation initials to sit by your name or at most two! Providing a full explanation of your real estate designations can help consumers understand what all the initials mean.

What do you think?  And do you think having 8 sets of initials behind your name really impress the consumer or does it confuse them?

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  1. Donald Bradbury 08/02/2011 08:37 PM
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crs
abr
cdpe
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how many designations do you need behind your name
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Anonymous #54
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Anonymous

Happy Wednesday!

August 03, 2011 02:23 PM
Rainer
48,672
John Davison
Raleigh-Cary-Triangle NC
Coldwell Banker

While the designations are well earned, they look like an ego stroke.  For that matter, so does the laundry list of awards people tag on their signoffs.  Humility people, humility.

August 03, 2011 02:35 PM
Rainer
242,522
Richard Bazinet /MBA, CRS, ABR
Phoenix Scottsdale Real Estate
Realty ONE Group

Midori, I beg to diagree, again. Maybe you clients and customers don't know what they mean. Why don't you tell or explain it to them? Mine do.

August 05, 2011 03:52 PM
Rainmaker
454,032
Midori Miller
Homes In Fort Lauderdale, Real Estate Training - R
Better Homes Realty - BH Referral Associates

Richard you have 3 behind your name...that is not what I am talking about here at all.  I have seen some with soooooooooooooooo many initials behind just as I posted in the title.  What does the # of initials say to you but better yet..its not about YOU..its about our customers..do you think they get it?  Really?

To me a very smart thing to do is to include in your listing presentations..your website and profile Full explanations.. 

I am not standing in your shoes..I am a former REALTOR, a former real estate training..looking into a business as a consumer. 

August 05, 2011 04:14 PM
Rainmaker
318,922
Steven Nickens
R(S)GRI ABR, Maui Real Estate Hawaii
Island Sotheby's International Realty

Midori, you struck a cord, luckly I only have a few, but who really cares, just do the job right.

September 13, 2011 06:55 AM
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Rainmaker
454,032

Midori Miller

Homes In Fort Lauderdale, Real Estate Training - R
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