"What is Comment Junk Mail?" - Blog Tips for Rain Drips

By
Real Estate Agent with Keller Williams West Sound Realty

 Okay, so I went out to our mailbox the other day...

<----This is what I found....

I tell ya, it gets SO annoying! I mean, seriously, do the postal workers have some kind of sick contest going to see who can stuff the most junk mail into residential mailboxes?

Maybe in addition to the National "DO NOT CALL" registry, we should have a "DO NOT MAIL" registry?                           

This is the real mail I had! --->

 

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Today's Blog Tip for Rain Drips topic is "Comment Junk Mail"

In our last time together, we discussed how many newbie AR bloggers 'booby trap' their blog articles by stuffing them full of annoying and distracting self-promotional links, banners, and graphics. Instead of generating valuable consumer-oriented content, their blog reads like a cluttered billboard. It creates unwanted distractions that derail us from having meaningful dialogue.

The same can be said of the 'Comments' section of posts here on ActiveRain.

I called Bob Stewart the other day (You all know Bob, our newly appointed Rain god and all-around good guy?). Well, I asked him how things were going in his new role. He replied, "I'm up to my armpits with trying to diplomatically clean-up comment SPAM." Wow, does that sound exciting, or what? (relax, Bob, we're going razor clammin' Friday!)

And so, in support of Mr. Stewart's efforts, I thought I would touch on the subject here as well.

  • What exactly is "Comment SPAM?"

Well, before we define comment spam, let's look first at the purpose of 'Comments.' Keep in mind that this is 'conversational' blogging we're dealing with here. And as such, one of the primary purposes in publishing your articles is to 'engage' your readers, to stimulate two-way communication; to evoke a response as you educate and inform.

As the Reader, your comments are in response to what the blog writer has conveyed. The views (comments) that you express should serve to further the dialogue; they should 'support' the topic being discussed. As a reader, 'commenting' is your opportunity to add or provide a valued opinion/view/perspective to the conversation.

Conversely, anything inserted within the confines of your 'comment' that doesn't lend itself to the topic at hand, or doesn't serve to further the discussion, is counterproductive to the purposes of conversational blogging.

 It's SPAM!     

Now, unless you have a really ultra sophisticated filter on your e-mail system, you invariably receive varying amounts of SPAM every time you access your e-mail. SPAM began as annoying, unsolicited advertisements in our e-mail. Nowadays, the term 'SPAM' is applied to any form of unsolicited advertising or promotional marketing - whether it be IM spam, chat spam, cell phone spam, and blog spam.

Once again, many times, we simply play "Follow the Leader" as we blog-a-long in the Rain. We assume that since someone else is 'doing' it, then it must be okay. We're creatures of habit. We're used to branding everything and anything with our contact info. We've got our websites on shopping carts, ink pens, refrigerator magnets, coffee cups, key chains, bumper stickers, and the list goes on and on.

And so, whenever we leave a comment, we quickly add-in a link to our website, all of our pertinent contact information, and some quick & creative little 'motto' or 'logo.'

Maybe the SEO Fairy spoke to you in your sleep and instructed you to pass on the "Link Love" to your fellow Rainers!

Well, guess what? It's SPAM. Unwanted, unsolicited, and unnecessary.

One other thing to keep in mind: When you're commenting on someone else's article, remember it's THEIR blog, not yours. If you really feel it necessary to promote your business, services, website, etc., then do it on YOUR own blog!

If you really want to achieve greater success in your blogging, and attract more valued readership to your blog, then comment on other's articles with integrity and substance. Add to the conversation, don't' derail or distract it!

 

                                  * * * * * * * * * * * *  CLARIFICATION * * * * * * * * * * * * * * * *

My primary point in this post is not to criticize the 'length' or brevity of one's comments, but more the 'content' of one's comments. Comment SPAM is blatant self-promotional advertising within another person's post. It would be like standing out in front of your competitor's office, handing out flyers to people who are walking in.

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social-media-is-a-conversation

Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Show All Comments
Ambassador
1,028,738
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
RA, CRS, Hawaii Mililani Oahu Real Estate

I liked your last reponse to my last comment.

"we need to get into good habits in our blogs. And especially good habits as they relate to consumers, and how consumers view us. Do we truly want to attract potential clients to our blog? Then we need to generate consumer-valued content, not just glorified ads and branding blitzes! "

There are a few other "types" that aren't attracting consumers as well.

In any case...i came back to read the rest of the comments...I love a good crack up..

TLW's....

It does suck when you go over to the post and it sucks :)

Okay...I admit ...I clicked on a couple of them too....whoa....and they want me to subscribe?

October 22, 2007 09:33 PM #109
Ambassador
527,857
Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Hey, you wanna read some posts that SUCK? Just take a trip down memory lane, and look at some of my early stuff. YIKES!!!.....
October 22, 2007 09:38 PM #110
Rainmaker
337,556
Gary Bolen
McCall Realty - South Lake Tahoe, CA
CRS - Lake Tahoe Real Estate Information

Rich, what an excellent discussion and comment trail. Seems like all the usual suspects are here, and it's a pleasure to watch them poke fun and shine, which is the essence, we think, of good, provocative writing.

Now that we've KA enough, lemme know when it's ready, and we'll tell you where to overnight the next load of razor clams.

thanks again...

October 22, 2007 10:58 PM #111
Ambassador
527,857
Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Gary - overnight the next load of Razor Clams? Man, that's like asking me to give up my firstborn son! How about a sample from the next batch of homemade smoked salmon?...We'll keep the Razor Clams in the freezer here as hostage until you can find your way up!
October 22, 2007 11:58 PM #112
Rainmaker
652,546
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Sometimes  "good post" or "thanks for posting" or something similar is all that comes to mind. You read a post, its good, but its late and you don't have some creative genius of thought going on that brings anything other to mind. But you enjoyed what the person said and it was meaningful, so you leave a comment "good post" or something like that. Never it is meant as spam or as being insincere. It takes a lot of time to read posts and a lot of time to blog. Sometimes "good post" or "thanks for posting" is all the time there is in life. To hear that people do not appreciate that someone took the time to read their post and make an acknowledgement is well, just rather shocking. Personally we appreciate it when people drop by a post of ours and leave even a little comment.

October 23, 2007 01:10 AM #113
Ambassador
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Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Hey, Bob & Carolin....  My definition of "Comment Spam" had nothing to do with the length of the comment. It involves people inserting unwanted and unsolicited advertisiing, i.e., websites, links, etc. into the comment section of someone else's post. There is absolutely NOTHING wrong with saying "Good Post!" or "Thanks for Posting!"...so please, don't be SHOCKED!!!

October 23, 2007 03:55 PM #114
Rainer
17,052
The Keutla Team
Keller Williams - Auburn, WA

Rich,  this is my first time reading your blogs and i liked this one!  You know the funniest things in life are the most true.  I look forward to keeping a lookout for more of your blogs.

 Thanks,

The Keutla Team

October 23, 2007 03:54 PM #115
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Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Keutla Team - Welcome to the ActiveRain Community! Thanks for stopping by and reading my article. Let me know if you have any questions as your get your feet wet in the Rain!
October 23, 2007 03:57 PM #116
Rainer
3,573
Laura Everett-Osiadacz
RE/MAX NW - Cle Elum, WA
I like what you are saying here... People do need to be creative and write their own blogs not sponge off of other peoples blogs. It takes time to write something of substance and it is not the place for others to be promoting themselves. Thank you for your intelligent analogy to junk mail.
October 23, 2007 04:04 PM #117
Ambassador
1,028,738
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
RA, CRS, Hawaii Mililani Oahu Real Estate

And did you beg people to go read those?  I'd never ask anyone to go to my first ones....I knew they were bad. :)

 

In any case....soak it up people!

October 24, 2007 08:26 PM #118
Rainer
57,343
Tatyana Sturm
Exit Realty DTC - Aurora, CO
Denver Realtor, GRI, Denver/ Aurora CO Relocation
Well I am a "newbie" and overwhelmed somewhat.  I certainly appreciate reading your blog and the comments made as well.  It gave a good perspective of what AR is about to someone like myself who doesn't have any experience blogging.  The intro and analogy was good too.  Thanks
October 25, 2007 09:03 PM #119
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Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Tatyana - please feel free to drop me an e-mail with any questions you may have along the way, or simply give me a phone call. I am always available to help out new members..... thanks for stoppin' by and sharing your thoughts....
October 25, 2007 11:39 PM #120
Ambassador
527,857
Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Laura - we need to write words of substance, especially substance that will be helpful, beneficial, and practical to consumers (potential clients!). Your phone number, Website URL, catchy logo & slogan aren't going to keep them interested and engaged...
October 25, 2007 11:42 PM #121
Rainer
114,392
Renee L. Norton
Birmingham, AL
Point well taken.  Now as for the spam mail, I think we should all take every piece we get and put it in one of the postage paid envelopes and drop it back in the mail.  Can you imagine the costs and aggravation to the folks on the receiving end...the one's who sent us a bunch of garbage with a prepaid postage envelope to begin with?
October 26, 2007 01:39 AM #122
Ambassador
883,319
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I am a fairly new convert to blogging, but I have been involved on forums for quite a while.  One in particular (Pirate4x4) is brutal if you don't have good manners... just rough if you do have good manners.  One of the things that is not looked upon well is the "me too" post.  I guess part of that has carried along into my blogging.  I do it more in this environment than I do in forums, but I try to stay away from those me, too" comments.  

There are simply SO many good posts every day that I have little trouble finding 10 (or 20) posts I can give a good comment to.  I also know that it is just bad form to spam the comments area with a overblown sig.  That said, I like to call it out right in the comments area.  I will thank the offender for spamming my comments.  Often, they have no clue that they are being quite rude.  

Finally, I try to minimize the number of comments I make on my own posts.  Simply bolding the name of the commenter and putting all of the current ones together works for me. But, that is largely so that I can have a truer picture of how many OTHER people commented on a post.   

October 28, 2007 04:09 PM #123
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Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Lane - for so many of the finer details of blogging netiquette, one size doesn't necessarily fit all. It sounds like you've found a nice groove that works for you. Of course what works here on AR doesn't necessarily transfer to your own outside blog, but this is certainly a good place to start.....
October 28, 2007 11:28 PM #124
Rainer
23,021
Michelle Bowman
Keller Williams Flagship - Stevensville, MD
MD Realtor, GRI

Rich - I have to agree with Celeste.  Does it really matter if someone writes a short comment?  I would never discourage anyone from making a comment (not even a short one) on anything that I post.

May 15, 2008 03:36 PM #125
Rainmaker
67,820
Denise Allen
Resh Realty Group - Chesapeake, VA
Realtor@ Chesapeake, Hampton Roads

I would be happy to get a comment on my posts.  Oh wait a minute, I don't post. 

May 15, 2008 04:35 PM #126
Ambassador
597,283
Roland Woodworth
Keller Williams Realty - Clarksville, TN
Short Sale and Foreclosure Resource- SFR - Clarksv

Rich: I think you hit the nail on the head with the SPAM subject here.. We still see this often. Not nearly bad as it used to be... The word must getting out.

January 18, 2009 09:26 AM #127
Rainmaker
115,984
Margo Currie
Exit 1 Stop Realty - Saint Augustine Beach, FL

Thanks for the timely post... a good reminder to all of us. I love when another reader adds to the conversation (agreeing with me or not), but sometimes it's nice to get those "atta girls." I know I've learned a lot by reading others posts.

November 27, 2010 07:09 PM #129
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