Developing the Script...

By
Real Estate Agent with RadnorLake Video

Developing the Script...
     The development of the the script is as if not more important than branding. The script is the blueprint from which your video is built. One would never go about building a house without a blue print. Why build a video without a script? . 
     Next in the series -- Technical Components...


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Creative Video Concepts - Brentwood, TN

7105 Crossroads Blvd; ste 102
Brentwood, TN 37027

615.339.7709

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Rainmaker
127,312
Michael Thornton
RadnorLake Video - Nashville, TN
Nashville Area - Photography & Videography

I recorded this video several weeks ago and had it setting in draft mode. I thought that I had posted it earlier...

October 18, 2011 04:21 PM #1
Rainmaker
638,306
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Good blog.  You make it look so easy. : )  Thanks for sharing.

October 18, 2011 04:22 PM #2
Ambassador
438,327
Deb "Alayne" Brooks
Alayne Brooks, Re/Max Elite Group, Wichita Falls Texas - Wichita Falls, TX
940-500-4010 Wichita Falls Real Estate

Michael, the script is what weirds me out. I don't have a teleprompter and I do have a lame memory. LOL! I am planning to jump into the video scene though so keep bringing this great tutoring our way! Thank you!

Deb

October 18, 2011 04:40 PM #3
Ambassador
438,327
Deb "Alayne" Brooks
Alayne Brooks, Re/Max Elite Group, Wichita Falls Texas - Wichita Falls, TX
940-500-4010 Wichita Falls Real Estate

BTW, are you using a green screen? I have so much to learn.

October 18, 2011 04:41 PM #4
Ambassador
706,844
Debb Janes
The Carl Group, LLC - Camas, WA
REALTOR®, EcoBroker Camas, Washington

Michael - so true - be yourself and have fun with it. That's the best of advice for anyone who wants to do videos to promote and brand themselves. Thanks for the tips.

October 18, 2011 04:57 PM #5
Rainmaker
391,513
Kristine Ginsberg
Morris County, NJ: Elite Staging and Redesign, LLC - Morris Plains, NJ
Morris County, NJ Stager

I agree Michael - you really should know ahead of time what you're going to say while having fun and being relaxed. Nothing is worse than when the person in the video looks nervous and uptight. (I'd be that uptight, nervous person - lol!)

October 18, 2011 05:01 PM #6
Rainmaker
425,687
Richard Yates
Mission Viejo, CA
Broker and Realtor Orange County, California

Michael, Would I bake a cake without a recipe?  Would I assemble anything from IKEA without instructions?  Of course I would, but the cake may not taste very good, and my wall unit may look like a desk.  Creating a video is no different, than anything else.  Recipes, directions, instructions and SCRIPTS will almost guarantee a positive outcome.  Unless, you have a lousy script.  ;-)  Personally, I always blame the actor, they should have practiced their Script more.  Practice, practice and did I mention, practice.  Best wishes always.  

October 18, 2011 09:05 PM #7
Rainmaker
1,218,959
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

On an inspection the other day I went into the basement to see a set up very, very similar to yours.  Green screen and all.

What do you bet that seller did for a living?

October 19, 2011 05:59 AM #8
Rainmaker
1,003,988
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Michael - The script is what makes or breaks the video.

October 19, 2011 06:12 AM #9
Rainmaker
233,918
Anne M. Costello
Weidel Realtors - Yardley, PA

Having a well written script, and practicing the script will make a huge difference. Great points!

October 19, 2011 06:17 AM #10
Rainer
335,390
Laura S. Baker
First Weber Group - Lake Mills, WI
Realtor, (920) 728-4118, First Weber Group

And you are looking mighty relaxed and comfortable in front of the camera Michael!  And how did you settle down those Italian hands of yours?  I love your smile and am anxiously waiting for the next in this series.

October 19, 2011 06:27 AM #11
Rainmaker
824,584
Marc Swartz
Toronto, ON
CPA, CA - Toronto, Durham & York Regions, Ontario

Michael - A good planned script is important so that there is a clear message on what you want to accomplish during the video.  A directionless video or poorly designed video will drive many viewers away quickly.

October 19, 2011 07:31 AM #12
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Michael Thornton

Nashville Area - Photography & Videography
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