Is Blogging Daily A Bad Thing?

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747

Is Blogging Daily A Bad Thing? Blog

Of course if you follow us regularly, you'll already know our viewpoint on that one!


Of course not, providing you can keep your quality level up!

We're here at least once a day, sometimes twice! We'll never catch up with Richard and his 1400+ consecutive days of posting, but we just finished 365 days straight Sunday.  Has it been easy to post every day?  Not always!  It's taken special planning around holidays and vacations, a few posts stashed in the Draft bank ready to switch to Public from the Crackberry if necessary :)

Now what have we gained from being daily bloggers?  Considering we just started blogging a couple of months prior to starting our daily streak, quite a bit!

Since we view it a necessity to blog daily, we've become much more attuned to our environment for inspiration.  We've developed quite the data stream to pluck ideas.  The daily and weekly paper, radio, Facebook and Twitter, area blogs and websites, local organizations, they're all prime sources for our posts. 
We rely HEAVILY on Localism posts, especially during these summer months when SO much is going on in our local area. 

Another gain is our personal knowledge of area activities.  We're much more attuned to area events, and places we used to just drive by....well know we know what they do!  It NEVER hurts to know more about your local market nor develop relationships with local businesses and promotional organizations.  Now does real estate allow us the time to take advantage of many of these events personally?  Well that's an ongoing challenge!

Our blogging inventory continues to grow, and thanks to sharing of information by people like Judi & Brad, we've found more FREE places to get blog photos to enhance our posts.  Initially, spiffing up our posts with the "just right" clipart or photo was the hardest part of a post.  We've taken quite a few photos ourselves, but when we need something we don't have, we're off to morguefile.com or Wikimedia Commons!

We've get found!  It might not always be by our target market, but we get found!  We've had calls from a bunch of teenage girls wanting to know about the curfew rules for St. Rita Fest, a call about setting up a vendor booth at a Christmas festival, a call about bringing pets to the Kitefest!  But yesterday we were contacted by an AP Reporter doing a story for a local magazine.  How did he find us?  Our Active Rain blog about the school district levy failures and the impact on property values.  If he uses our phone interview, we'll get some nice exposure in Cincy Magazine!

And we've gotten business!  The checks haven't cleared yet, but we've got a patio home new construction due to finish around November and we just listed a condo Monday, all directly attributable to our niche Outside AR Blog on patio homes.  We need to do more focus on community type posts to increase these contacts.  We can see from Google Analytics the posts are getting visited.

So our Internet presence has expanded tremendously in the last year.  Google has found us, and for some key phrases we just about own page 1, and all this from tidbits we've picked up reading and learning from our AR friends!

We've evolved how we blog quite a bit over the last year.  The topics we do
SMAK and don't choose have changed.  We try to keep a positive outlook, and if we feel a need for a rant, we'll just turn loose Miss Bad Manners, SMAK and Fluffy for a little fun!

We expect we'll continue to adapt, to seek what the consumer wants and needs.  What makes the phone ring?  That's the Holy Grail of Real Estate isn't it?

And the bonus part of blogging daily?  We get to interact with lots of great people on Active Rain!

So while we may not always get that first post out by 9 a.m. E.S.T., rest assured we'll have a post out at some point daily!

Keep on Blogging!
Liz and Bill aka BLiz

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

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  1. Jose Siojo Santos 08/19/2011 01:43 PM
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Comments 106 New Comment

Ambassador
1,362,879
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Beverly, All of us work to what works for us! Honestly I wish I could push out a few more pure real estate, community type posts like Anita Clark does, but I struggle with finding enough time.  A data driven community post like I like to do for a patio home community takes a couple of hours to pull the data and categorize.  Then of course we need at least a couple of pictures of the home exteriors to illustrate the post....but they SURELY are effective in getting consumer attention :)

August 20, 2011 08:21 PM
Rainer
194,645
Gerard Gilbers
Your Marketing Master
Stingray Performance Marketing

Congratulations on your 1 year daily blogging milestone. I need to start making more posts for myself to create a bigger "footprint" in my area! The "juice" from AR comments has already risen the number of items that have been indexed by google.

August 23, 2011 05:01 PM
Ambassador
1,362,879
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Gerard, That's definitely the plus of frequent blogging.  Your footprint grows radically the more you do.  It's nice to see the Google position continue to climb :)

August 23, 2011 05:43 PM
Rainmaker
268,182
Kasey & John Boles - Jon Gosche Real Estate
Boise, Meridian, Ada/Canyon/Gem/Boise Counties
Jon Gosche Real Estate, Boise ID

Whoa, 1400 and 365 days consecutive blogging?  That's pretty impressive.  I don't know if I have the discipline for that, but very nice work! -Kasey

August 29, 2011 12:48 AM
Ambassador
1,362,879
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Kasey, Richard's 1400+ days amazes me!  There were days during our current streak where we haven't necessarily felt like it, inspiration a bit lacking, so his streak of basically 4 years is particularly impressive.

August 29, 2011 06:09 AM
Ambassador
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Liz and Bill Spear

RE/MAX Elite Warren County Ohio
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Additional Information

REALTORS(R) serving Warren County Ohio and surrounding areas. Observing and reporting on real estate and related topics to help your quality of life! And if you're asking where is Warren County Ohio? We fill the space between Cincinnati and Dayton. Perfect for enjoying the bigger cities without living in them. Places like Mason, Lebanon, Springboro, Waynesville, Franklin and more. Plus lots of rural properties available too. We work with both residential homes buyers and sellers.