Who is listening on Facebook?

Reblogger Jeff Turner
Services for Real Estate Pros with RealSatisfied

I love it when people test things. 

In this case, Celeste tested my guess that perhaps 10% of your friends on Facebook were actually "listening" to anything you have to say. And, she did it in a way that helped her prove her own point. You gotta applaud that. :)

Original content by Celeste Grupman

Recently, Jeff Turner wrote this blog post -- Your Facebook Friends Are Not Really Listening.

The blog post was a response to this tweet: @imranpoladi says his friends on #Facebook follow the “1-9-90%” trend… 1% comment, 9% Like, 90% are just listening

Turner went on to explain that while he liked the symmetry of the statement, he found it hard to believe that more than 10% of your Facebook friends even have the chance to be listening.  This is due to Facebook's throttling functions and the shear capacity that any of your friends have to actually pay attention to what everyone in their feed is saying.


Also ready to prove a point I posted this:

At the time of the post I had 311 Facebook friends.  10 people posted comments.

 

The next day I continued the test by sending this email:

SUBJECT: Who is listening on Facebook?

If you wouldn't mind answering- I'd really love to know! Thanks.
Yesterday on Facebook I posted this comment:
If you would like me to send you $100 please post here, even if you are just listening. Thank you.

Please choose the best answer below:

  • I didn't see it
  • I saw it but thought it was spam
  • I saw it but didn't want your $100 so I didn't respond
  • I saw it but knew you wouldn't send me $100 so I didn't respond
  • I responded - now send me my cash

Click Here to Answer

 

I sent the email 279 of my 311 friends.  81 were opened and 53 people responded.  Here are the results as reported by SurveyMonkey.com

 

How this breaks down:

The Facebook post yielded 10 online response, or 3%.  The survey showed that at least 25 of the 311 were indeed listening, or 8%.  If you add the 5  who actually responded on Facebook but were not accounted for in the survey the percentage rose to 10%.  (Jeff Turner's original guess.)

Now let's do the numbers on the email.  29% of the people opened it and 19% of people were willing to engage by responding to the survey.

What this means:

If you are looking to connect with your audience and encourage engagement the numbers are in.  Email is still very much alive and should still be a part of your marketing mix.
 

Happy Grasshopper offers a great solution to make
email marketing a part of your social media strategy. 

Start your FREE trial Today.

 

Stay in Touch and Get Referrals, Automatically...
Our team of writers create fun, friendly, referral building email messages. You simply approve them! No more forgetting to keep in touch or struggling with what to say.  Get started today - 30 days Free on All Accounts >>


 

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Rainer
244,788
Donald Reich
Prudential Centennial - New Rochelle, NY

You make a very intersting point. I wonder  how those numbers would change if you were able to break them down by age, occupation, education, marital status etc.

Aug 18, 2011 12:10 AM #2
Rainmaker
86,008
Celeste Grupman
Happy Grasshopper - Tampa, FL

It actually just started as an elaborate part of my 'Make Jeff Turner Smile Social Media Strategy.'  Only after I perturbed half of my Facebook friends with empty promises and cryptic emails did I start to see that it might have broader application in furthering my less important strategy of attracting new users!

 

Aug 18, 2011 12:47 AM #4
Rainmaker
820,302
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Jeff - I HAVE to read my e-mail as it could be from potential clients looking to sell their homes, whereas no one is going to post on FB that they want to sell their home.  FB is optional, but e-mail is mandatory.

Aug 18, 2011 01:13 AM #5
Rainmaker
361,947
Bob Force (REALTOR®)
Century 21 New Millennium - Mount Airy, MD
The FORCE in Maryland Real Estate

Jeff:

Say your original, read it but made no comment

See and understand the dat with this one. 

How do we change it?

Aug 18, 2011 01:33 AM #6
Ambassador
509,471
Brian Schulman
Coldwell Banker Select Professionals, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

Jeff, it's intuitively obvious that 90% are probably not listening - but your clever study quantified the numbers nicely!

Aug 18, 2011 06:31 AM #7
Rainer
162,317
Anthony Clark
Clark Partners Realty Group - Fayetteville, AR
Real Estate. It's About Lifestyle!

Jeff  I think you're absolutely right that email marketing is going to reach more than Facebook.... but if we've learned nothing in the past 5 years it's that real estate marketing strategies have to be a good mix of what works for an individual agent to reach her/his clientele. My experience and intuition tells me that although only 10% may be listening, that 10% is a group I'm not reaching in any other manner (they are "not mets", folks I've lost touch with otherwise, people that I simply don't have contact info, etc.).

Gail  Not true. I am lising a home in the next two weeks that came directly from a Facebook comment. I get initial contact from my sphere about buying/selling through Facebook now more than any other source, including email.

Aug 19, 2011 10:25 AM #8
Ambassador
667,808
Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Denver Real Estate - 303-589-2022

So tell us more about Happy Grasshopper...

plz.

kk

Aug 24, 2011 11:27 PM #9
Rainmaker
424,571
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Jeff, In this market, you really need to try each of these tools to be visible and stay in contact with your dateabase.  I believe in face to face contact as a necessary tool, as well.

Sep 15, 2011 06:34 AM #10
Rainmaker
590,059
Curtis Van Carter
Coldwell Banker Brokers of the Valley, Yountville Napa Valley - Yountville, CA
Napa Valley's Broker Extraordinaire in Yountville

Jeff

As always great contant. We met in Napa at the CRS meeting there. Hope all else is going well. Did great my first featured post here on AR a couple of weeks ago. cvc

Nov 10, 2011 03:01 PM #11
Rainmaker
981,145
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Jeff, I met Celeste at Michael Maher's conference - smart lady and we are using Happy Grasshoper and loving it!

Sharon

Nov 17, 2011 08:26 PM #12
Ambassador
1,800,631
Barbara-Jo Roberts Berberi & Corinna Birgit Cromartie
Charles Rutenberg Realty - Palm Harbor, FL
Palm Harbor & Dunedin FL Residential Real Estate

Wishing you and your entire family a wonderful Thanksgiving Day surrounded by family and friends!

Nov 24, 2011 08:55 AM #13
Rainmaker
246,959
Kim & Kristine Halverson
www.KimAndKristine.com, Santa Monica Real Estate :) - Santa Monica, CA
Realtors, Santa Monica Real Estate, CA

Hi, you had great responses.  I like email more and more.  Texting for quick conversation, not marketing.  Kristine

Jan 22, 2012 11:14 PM #14
Rainer
27,574
Ryan Pringle
Realtor, GRI, Keller Williams - Woodland Hills, CA

I have often wondered about these numbers so this is great to see it quantified. I suspected it was about 10% and I am glad to see I was about right on that. I have had good responses from my consistent email marketing

Feb 11, 2012 06:58 PM #15
Rainer
153,667
James A. Browning
Browning Real Estate School/REO Institute - International, INT
MRE REOCertified(R) SSCertified

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Colorado; Spring is here in the Rocky Mountains

Apr 18, 2012 09:06 AM #16
Rainer
153,667
James A. Browning
Browning Real Estate School/REO Institute - International, INT
MRE REOCertified(R) SSCertified

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Colorado; Spring is here in the Rocky Mountains

May 09, 2012 12:24 AM #17
Rainmaker
465,468
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Interesting information.  The attention span of the internet user is pretty short due to the rate with which we consume massive amounts of content.  I like how Facebook now tells you what percent of your audience you've reached with each post.  They, unsurprisingly, match up to this claim.  

Jul 05, 2012 12:02 PM #18
Rainmaker
281,743
Michele Connors
The Overton Group, LLC & CB First Realty - Greenville, NC
Your Eastern North Carolina Realtor

Clever study... I agree the skimming that occurs when online with facebook is quite common and substance isnt what we're looking for when scrolling..for me I like the pics and articles passed around :-)

Email is key--tell us more about Happy Grasshopper..

Aug 21, 2012 09:36 AM #19
Rainer
44,683
Chad & Sandy Neumann
http://ChadnSandy.com - Jacksonville, FL
Made 51% More Money in 2013. Ask How!

I agree and would like to add that email response

goes up much higher when you write

YOUR OWN messages.

(I've tried automated systems and drip campaigns...ashamed to say)

but nothing replaces the real and authentic YOU engaging your customers.

 

PS - If you don't know what to say, go learn! Get into your customers' mindset or take a course on writing autoresponders.

 

Feb 14, 2013 07:58 AM #20
Rainmaker
985,986
Georgie Hunter
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info
Happy birthday, if you're listening.
Oct 28, 2013 10:22 AM #21
Rainmaker
1,521,647
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Jeff, I just came across this post and I found it very interesting.  The fact that it generated those types of numbers quickly is impressive especially when you consider that most direct mail / postcards statistics report in the 1-3% range.

Oct 01, 2014 01:15 PM #22
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