Who is listening on Facebook?

Reblogger Jeff Turner
Real Estate Services with RealSatisfied

I love it when people test things. 

In this case, Celeste tested my guess that perhaps 10% of your friends on Facebook were actually "listening" to anything you have to say. And, she did it in a way that helped her prove her own point. You gotta applaud that. :)

Original content by Celeste Grupman

Recently, Jeff Turner wrote this blog post -- Your Facebook Friends Are Not Really Listening.

The blog post was a response to this tweet: @imranpoladi says his friends on #Facebook follow the “1-9-90%” trend… 1% comment, 9% Like, 90% are just listening

Turner went on to explain that while he liked the symmetry of the statement, he found it hard to believe that more than 10% of your Facebook friends even have the chance to be listening.  This is due to Facebook's throttling functions and the shear capacity that any of your friends have to actually pay attention to what everyone in their feed is saying.


Also ready to prove a point I posted this:

At the time of the post I had 311 Facebook friends.  10 people posted comments.

 

The next day I continued the test by sending this email:

SUBJECT: Who is listening on Facebook?

If you wouldn't mind answering- I'd really love to know! Thanks.
Yesterday on Facebook I posted this comment:
If you would like me to send you $100 please post here, even if you are just listening. Thank you.

Please choose the best answer below:

  • I didn't see it
  • I saw it but thought it was spam
  • I saw it but didn't want your $100 so I didn't respond
  • I saw it but knew you wouldn't send me $100 so I didn't respond
  • I responded - now send me my cash

Click Here to Answer

 

I sent the email 279 of my 311 friends.  81 were opened and 53 people responded.  Here are the results as reported by SurveyMonkey.com

 

How this breaks down:

The Facebook post yielded 10 online response, or 3%.  The survey showed that at least 25 of the 311 were indeed listening, or 8%.  If you add the 5  who actually responded on Facebook but were not accounted for in the survey the percentage rose to 10%.  (Jeff Turner's original guess.)

Now let's do the numbers on the email.  29% of the people opened it and 19% of people were willing to engage by responding to the survey.

What this means:

If you are looking to connect with your audience and encourage engagement the numbers are in.  Email is still very much alive and should still be a part of your marketing mix.
 

Happy Grasshopper offers a great solution to make
email marketing a part of your social media strategy. 

Start your FREE trial Today.

 

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Rainmaker
153,018
James A. Browning
MRE REOCertified(R) SSCertified
Browning Real Estate School/REO Institute

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Colorado; Spring is here in the Rocky Mountains

May 09, 2012 12:24 AM
Rainmaker
360,763
Kevin Mackessy
Dedicated. Qualified. Local.
Blue Olive Properties, LLC

Interesting information.  The attention span of the internet user is pretty short due to the rate with which we consume massive amounts of content.  I like how Facebook now tells you what percent of your audience you've reached with each post.  They, unsurprisingly, match up to this claim.  

July 05, 2012 12:02 PM
Rainmaker
215,601
Michele Connors
Your Eastern North Carolina Realtor
The Overton Group, LLC & CB First Realty

Clever study... I agree the skimming that occurs when online with facebook is quite common and substance isnt what we're looking for when scrolling..for me I like the pics and articles passed around :-)

Email is key--tell us more about Happy Grasshopper..

August 21, 2012 09:36 AM
Rainer
44,246
Chad & Sandy Neumann
Made 51% More Money in 2013. Ask How!
http://ChadnSandy.com

I agree and would like to add that email response

goes up much higher when you write

YOUR OWN messages.

(I've tried automated systems and drip campaigns...ashamed to say)

but nothing replaces the real and authentic YOU engaging your customers.

 

PS - If you don't know what to say, go learn! Get into your customers' mindset or take a course on writing autoresponders.

 

February 14, 2013 07:58 AM
Rainmaker
918,363
Georgie Hunter
Maui Real Estate sales and lifestyle info
Hawai'i Life Real Estate Brokers
Happy birthday, if you're listening.
October 28, 2013 10:22 AM
Anonymous
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Rainmaker
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Jeff Turner

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