Simple Steps to Facebook Advertising | Establish Your Goals

Real Estate Services with Manager of Industry Engagement, Better Homes & Gardens RE

Facebook Advertising Campaign

Facebook is used by millions of people around the world. In fact, it has more than 750 million active users. The opportunity to get your company in front of such a large audience is a marketers dream. It can also spell disaster for anyone that starts a Facebook advertising campaign without a plan or defined goals.

Knowing where to begin with Facebook ads and choosing your best strategy can be overwhelming. Terms like split testing, pay-per-click, impressions and click through rate can stop many of us before we ever get started.

My five part series will walk you through the steps required to not only plan your advertising strategy, but profit from Facebook Advertising.

The steps include:

Step #1: Establish Your Goals

Step #2: How to Hit Your Target Audience

Step #3: Create You’re Stellar Ad

Step #4: Don’t Break the Bank: Know Your Budget!

Step #5: Track Your Results

Step 1 in my 5 part series on how to get your Facebook Advertising campaign up and running in just a few simple steps will help you determine what your goals are and what outcome you are interested in receiving. The goal is to allow you to leap beyond your fears and into a cost effective marketing solution!

Facebook Advertising Goals

Who among us hasn’t bought into the latest, shiniest, most attractive new marketing “solution” to find the only outcome was a drained savings account? As a small business owner, there’s nothing more frustrating than putting dollars and hours into the setup of an advertising campaign that falls flat on its face.

So how can we avoid marketing suicide? Define your plan and create your strategic road map.  Below are a few ideas to get you started!

Where are you driving traffic?

  • Your website
  • Blog,
  • Squeeze or landing page
  • Facebook

What is your goal once they are there?

  • Create brand awareness
  • Opt-ins to grow database
  • Give away a free report
  • Share insider secrets
  • Gain blog readership
  • Sign up for newsletter
  • Grow your Facebook Fan Page

What are your main advertising keywords?

As bloggers we research keywords for specific article content. Facebook also allows us to use keywords within our ads. You will want to use your main keywords directly within your ad copy. For example, the ad below is targeted at veteran homebuyers in Colorado. My goal is to increase followers of my new Facebook Fan Page VA Loan Insider Tips.

VA HomeBuyer Tips Ad

What is Your Call to Action?

Any marketing campaign should include a strong call to action that inspires viewers to not only click on your ad, but take the next step. Ask yourself:

  • What are you asking viewers of your ad to do?
  • Is it compelling enough and does it offer enough value to urge them to action?

Other important questions that we will answer in my upcoming series:

  • How many ads will you run?
  • Who will design your ads?
  • How will you track their effectiveness?

Designing a profitable Facebook advertising campaign can be a very cost effective method to increasing business!

Once you determine your goals, your next step is to understand How to Hit Your Target Audience. Join me next week as we discuss why determining your niche and knowing your target audience is the driving force behind a successful Facebook ad campaign!


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Comments 16 New Comment

Lisa Dunham
REALTOR, MBA, CDPE, Alexandria VA Real Estate, Short Sales
Keller Williams Realty

Thanks Rebekah!  I need all the FB help I can get.  Now, if I can just find a way to "like" FB, I could probably be more successful at it.  

August 20, 2011 10:24 AM
Jerry Newman
Texas REALTOR, San Antonio Military Relocation
Green Home Realty, 210-789-4216,

Hi Rebekah. I agree with you 100% that Facebook is a great place to advertise our business with over 750 million subscribers. Setting my goals and budget soon, and I plan to follow your advise to take my business to another level.

August 20, 2011 10:28 PM
Alan Gross
PrimeLending, A PlainsCapital Company

These are great tips for Facebook advertising. I've used Facebook ads to get 3 community pages launched. Now that there off the ground I've stopped the ads on two and will stop the ads on the 3rd shortly.

August 21, 2011 09:06 AM
Rebekah Radice
Social Media Marketing, Coaching & Training
Manager of Industry Engagement, Better Homes & Gardens RE

That's funny Lisa, but yes - you probably need to actually "like" FB before diving into advertising! ;)

That's great to hear Jerry!  I look forward to seeing your results in an upcoming blog!

I've used them in a similiar way Alan.  There are so many different ways to use FB ads...the sky really is the limit!

August 21, 2011 09:15 AM
The Real Estate Professionals
Real Estate Professionals

Have you all found that the leads you get from Facebook have been worth the cost? I know there is a great potential for a ton of views, but I am still a little leery.

August 29, 2011 03:55 PM

Rebekah Radice

Social Media Marketing, Coaching & Training
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Author Bio: Rebekah Radice is a social media marketing, internet marketing and content marketing specialist. Rebekah Radice consults with business professionals to assist with their social media and blog marketing efforts.

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