Simple Steps to Facebook Advertising | Establish Your Goals

By
Real Estate Technology with Imagine WOW! Digital Marketing Agency

Facebook Advertising Campaign

Facebook is used by millions of people around the world. In fact, it has more than 750 million active users. The opportunity to get your company in front of such a large audience is a marketers dream. It can also spell disaster for anyone that starts a Facebook advertising campaign without a plan or defined goals.

Knowing where to begin with Facebook ads and choosing your best strategy can be overwhelming. Terms like split testing, pay-per-click, impressions and click through rate can stop many of us before we ever get started.

My five part series will walk you through the steps required to not only plan your advertising strategy, but profit from Facebook Advertising.

The steps include:

Step #1: Establish Your Goals

Step #2: How to Hit Your Target Audience

Step #3: Create You’re Stellar Ad

Step #4: Don’t Break the Bank: Know Your Budget!

Step #5: Track Your Results

Step 1 in my 5 part series on how to get your Facebook Advertising campaign up and running in just a few simple steps will help you determine what your goals are and what outcome you are interested in receiving. The goal is to allow you to leap beyond your fears and into a cost effective marketing solution!

Facebook Advertising Goals

Who among us hasn’t bought into the latest, shiniest, most attractive new marketing “solution” to find the only outcome was a drained savings account? As a small business owner, there’s nothing more frustrating than putting dollars and hours into the setup of an advertising campaign that falls flat on its face.

So how can we avoid marketing suicide? Define your plan and create your strategic road map.  Below are a few ideas to get you started!

Where are you driving traffic?

  • Your website
  • Blog,
  • Squeeze or landing page
  • Facebook

What is your goal once they are there?

  • Create brand awareness
  • Opt-ins to grow database
  • Give away a free report
  • Share insider secrets
  • Gain blog readership
  • Sign up for newsletter
  • Grow your Facebook Fan Page

What are your main advertising keywords?

As bloggers we research keywords for specific article content. Facebook also allows us to use keywords within our ads. You will want to use your main keywords directly within your ad copy. For example, the ad below is targeted at veteran homebuyers in Colorado. My goal is to increase followers of my new Facebook Fan Page VA Loan Insider Tips.

VA HomeBuyer Tips Ad

What is Your Call to Action?

Any marketing campaign should include a strong call to action that inspires viewers to not only click on your ad, but take the next step. Ask yourself:

  • What are you asking viewers of your ad to do?
  • Is it compelling enough and does it offer enough value to urge them to action?

Other important questions that we will answer in my upcoming series:

  • How many ads will you run?
  • Who will design your ads?
  • How will you track their effectiveness?

Designing a profitable Facebook advertising campaign can be a very cost effective method to increasing business!

Once you determine your goals, your next step is to understand How to Hit Your Target Audience. Join me next week as we discuss why determining your niche and knowing your target audience is the driving force behind a successful Facebook ad campaign!

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  1. Mike Cooper 08/20/2011 05:35 PM
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Topic:
ActiveRain Community
Location:
Colorado El Paso County Colorado Springs
Groups:
ABC's of Real Estate Marketing
Facebook Tips
Realtors®
The Art Of Marketing You
The Ninety-ninth Percentile
Tags:
simple steps to facebook advertising establish your goals
facebook fan page
advertising
marketing
real estate

Comments 16 New Comment

Show All Comments
Rainmaker
452,213
Jan Green
RE/MAX Excalibur Scottsdale REALTOR®, GREEN®
Scottsdale, Phoenix, Cave Creek, Carefree, Fountain Hills

As usual - great advice Rebekah!  I haven't advertised on Facebook, but have been curious about it.  I'm about to hit the green light on my fan page, so maybe after it goes live...?

August 19, 2011 12:28 PM
Rainer
51,437
Jen Giraud
American Home Shield

Great post Rebekah, thanks for sharing! Our team is moving forward with Facebook Ads and your post is great information to help get us started and on the right track!

August 19, 2011 12:39 PM
Rainer
111,605
Nicole Needham
SFR (530) 302-5478
Needham Realty

Rebekah,

I have dabbled in Facebook ads with no success. Thanks for the "plan" i will have to try again. Have you had success using Facebook ads.

August 19, 2011 01:32 PM
Rainer
230,323
Daniel H. Fisher
MCRP - Charlotte Real Estate, NC or SC
www.FisherHermanRealty.com (704) 617-3544

I've got to get better with Facebook generally before I can start thinking about advertizing there...

August 19, 2011 01:35 PM
Rainmaker
272,543
Rebekah Radice
Social Media Marketing, Coaching & Training
Imagine WOW! Digital Marketing Agency

Thanks Jan!  I would definitely use FB ads to spread the word about your new page.  Its amazing how targeted you are able to get with them.

I'm happy to hear it can help you and your team Jen!  Don't miss the rest of the series.  It should give you even better insight into how to best utilize ads.

August 19, 2011 05:10 PM
Rainer
11,479
Jesse Zagorsky
REO Marketing Specialist - San Diego County, Del Mar, Chula Vista
Z Team Real Estate REO Marketing Specialist

You are always full of such great advice and super timely for me Rebekah!  I've really cranked up what I'm doing on Facebook lately and ads are my next step.  Thank you!!

August 19, 2011 05:18 PM
Rainer
110,253
Howard Weiss
Arlington & DFW, TX
Fathom Realty

Great information Rebekah!  I recently just started with Facebook Ads and little by little I'm getting some attention.  It's enough to keep me interested in what the future holds if I keep it going.

August 19, 2011 10:27 PM
Ambassador
535,175
Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905
"Your Gateway to the Lake" Birkenfeld Oregon
Vernonia Realty

I've got my WordPress blog site connected to FB, but I'm such a darned novice with this...I have no kids to show me (Moooom, it's so EASY....c'mon, lemme show ya). Yours are way past this stage!

August 19, 2011 11:15 PM
Ambassador
390,728
Mimi Foster
Realtor - Colorado Springs
Managing Broker EPIC Real Estate Group

Another fantastic post, Ms. Rebekah!  I will definitely follow this series and figure out if this is right for me. Poor, Gayle, my GRANDDAUGHTER showed me the other day (after 2 years) that there is a zoom on my iPhone camera!  Who KNEW???? LOL

August 19, 2011 11:19 PM
Rainmaker
160,402
Louise Thaxton
Military Mtg Specialist - 866-960-9115 VA FHA USDA NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289

Rebekah - great post!  Hope you have an incredible week!

August 19, 2011 11:39 PM
Rainmaker
272,543
Rebekah Radice
Social Media Marketing, Coaching & Training
Imagine WOW! Digital Marketing Agency

They really do work Greg so keep at it!

LOL Gayle - my kids wouldn't show me if I asked.  All I ever get is "really...how do you not know that??!!"

Ok Mimi - once I finally get my iphone you will show me the zoom right???! ;)

August 19, 2011 11:53 PM
Rainer
154,413
Lisa Dunham
REALTOR, MBA, CDPE, Alexandria VA Real Estate, Short Sales
Keller Williams Realty

Thanks Rebekah!  I need all the FB help I can get.  Now, if I can just find a way to "like" FB, I could probably be more successful at it.  

August 20, 2011 10:24 AM
Ambassador
736,324
Jerry Newman
Texas REALTOR, San Antonio Military Relocation
Green Home Realty, 210-789-4216,www.Selling-SanAntonioHomes.com

Hi Rebekah. I agree with you 100% that Facebook is a great place to advertise our business with over 750 million subscribers. Setting my goals and budget soon, and I plan to follow your advise to take my business to another level.

August 20, 2011 10:28 PM
Rainmaker
266,405
Alan Gross
PrimeLending, A PlainsCapital Company

These are great tips for Facebook advertising. I've used Facebook ads to get 3 community pages launched. Now that there off the ground I've stopped the ads on two and will stop the ads on the 3rd shortly.

August 21, 2011 09:06 AM
Rainmaker
272,543
Rebekah Radice
Social Media Marketing, Coaching & Training
Imagine WOW! Digital Marketing Agency

That's funny Lisa, but yes - you probably need to actually "like" FB before diving into advertising! ;)

That's great to hear Jerry!  I look forward to seeing your results in an upcoming blog!

I've used them in a similiar way Alan.  There are so many different ways to use FB ads...the sky really is the limit!

August 21, 2011 09:15 AM
Rainmaker
113,091
The Real Estate Professionals
Real Estate Professionals

Have you all found that the leads you get from Facebook have been worth the cost? I know there is a great potential for a ton of views, but I am still a little leery.

August 29, 2011 03:55 PM
Show All Comments
Rainmaker
272,543

Rebekah Radice

Social Media Marketing, Coaching & Training
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