Great Listing Ads: The Ideal Buyer

By
Real Estate Broker Owner with WebTech Dezine, Gabrielle Jeans Real Estate Coach

It’s a great thing when you can appeal to people on a subliminal level with your product through images and make a strong association between those images, your product and fond memories or desires you can co-relate to that product.

Describe Your Ideal Buyer Living Within This Lifestyle

As your listing ad should paint a picture with visuals of the lifestyle they’ll get with the home, really somehow connect that lifestyle with the type of person who’d want that lifestyle when writing your ad.  Really think about and do some research on the area the home is in so you know the type of person(s) who would most likely want to live in that home.  Go walk around the area for a while to get a feel for it.  If you know anyone who lives in or around the area give them a call.  A great way of re-connecting with past and potential clients is calling those there or nearby and asking them about they like about the area, the places they frequent and why they like what they like.

You can obviously narrow down who the type of buyer will be by considering the size of the home.  With 1 bedroom condos it’s pretty simple: the buyer is almost certainly a single person (likely a young professional) or a very committed couple (possibly married but with no child and no baby on the way anytime soon or empty nesters).  If it’s a low priced 1 bedroom condo then it’s probably a first time buyer or buyers.  They could either be living at home or renting now.  They’re probably on a fairly tight budget since they’re buying an entry level priced condo.  You’ll obviously get to know the home owner fairly well during this time, so use that person and everything they are as one of your templates for marketing the home.

So you could make three types of ads for a low priced single bedroom condo: one ad for a young professional, one for a yuppie type couple, and one for an empty nester couple.  This last ad type might be a bit of a longshot but it’s worth trying.

Since the features of a beginner 1 bedroom condo are by definition fairly limited there’s not going to be too much difference from one condo to another in a condo rich area like downtown Toronto.  Condos are almost a commodity there.  So you’ve got to play up the big and small features of the condo’s immediate area and extended area or you’ll probably attract buyers looking strictly at the price.

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