Micro Staging = Micro Results!

By
Home Stager with Room Solutions Staging, Portland OR
http://actvra.in/z6s

Wikipedia describes Micro as "a prefix of Greek origin that refers to an object as being smaller than scale of focus" (as in microchip, microphone, microscopic).

Recently, our Portland home staging company was selected to stage a charming 1904 bungalow that had been on the market for several months.  Since it was a vacant house, the seller realized that staging it would make it much more appealing to potential buyers. 

When I viewed the house the first time, the seller told me that they'd done some "micro staging" which you can see in the "before" photo below .... although it was a noble attempt, it lacked the "punch" that professional staging can bring to a property.

portland home staging

We staged this living room to highlight this room's best features for buyers:

  • The fireplace is a wonderful focal point that instantly welcomes you when you enter
  • The deep mantle and built-in shelves provide an accessible place for your family's treasures
  • The hardwood floors are beautiful
  • The original stained glass picture window is spectacular
  • Using a wide-angle lens shows more of the home's stunning woodwork & architecture
  • This room is much larger than the previous online listing photo indicated, with plenty of room for a seating arrangement, tables, etc.

Here is the "after" photo of this living room ... portland OR home stagers

The kitchen had a few items in the "before" online MLS photo, but didn't look very inviting ...oregon home staging companies

By adding some colorful items on the counter and taking a wide angle shot, there's new energy in the kitchen that says "this is a great place to entertain your family and friendsportland house staging

The master bedroom was vacant, making it hard for buyers to see what furniture might fit there ... real estate staging companies Portland oregon

portland oregon home stagers

Staging the bedroom showed that space was no problem!  There's plenty of room for whatever you need.

Once this house was professionally staged & the new photos were put on the MLS, it sold in just 3 weeks!

Sellers ~ in today's challenging market, make sure that your property is staged to show buyers the very best your home has to offer.  In a vacant home without furnishings, all that a buyer can see are 4 empty walls with no emotional impact.  Flaws that are as small as paint smudges or dusty windowsills make a home much less attractive -- because there's nothing else to look at.  Contact your local professional home stager and see how easy and cost-effective home staging can be!

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Room Solutions Staging offers expert home staging services in Portland, Oregon to homeowners, real estate agents, builders, banks, and investors. Our proven home staging techniques will help reduce your property's market time and maximize your equity. We'll prepare your property or listing to look appealing to your target buyer for the online photos as well as for in-person viewings. Our owner and principal stager Maureen Bray is a nationally-recognized home staging expert who enjoys sharing her passion for staging with others.  For a free home staging proposal contact us @ 503-246-1800.

Room Solutions Staging

Licensed • Insured • Accredited • Certified

 

2014 Top Ten Professional Stager of the Year - U.S.

2013 Top Ten Professional Stager of the Year - U.S.

2012 Professional Stager of the Year - Western U.S.  

~ President of the Real Estate Staging Association National Board ~

 

www.RoomSolutions.com www.RoomSolutions.com  www.RoomSolutions.com

 

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"Staging That Sells Portland Homes"

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Linda Thompson 08/22/2011 01:42 PM
  2. Gene Riemenschneider 09/01/2011 10:15 PM
  3. Cindy Bryant 09/09/2011 03:41 AM
Topic:
Home Selling
Location:
Oregon Multnomah County Portland
Groups:
Portland Metro Real Estate
Services for Real Estate Professionals
Home Staging
Staging "Before" & "After" Pictures
Stage It Forward...
Tags:
room solutions home staging and redesign portland oregon
real estate staging portland oregon
home staging advice in portland or
portland home staging services

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Show All Comments
Rainmaker
486,524
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Micro or macro, homeowners can't go wrong choosing you!

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

Aug 24, 2011 03:57 PM #25
Rainer
36,795
Bonnie Allen
Classic Designs Home Staging - Knoxville, TN

Maureen, I totally love what you did with that house.  It's amazing, you have a wonderful talent.

Aug 24, 2011 09:07 PM #26
Rainmaker
676,053
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Thanks for stopping by, Kimo.

Kathy ~ you are too nice  :-)   And I really appreciate the feature, thank you.

hi Bonnie ~ we love the challenge of working with all budgets, even smaller ones like this one can yield a good outcome

Aug 24, 2011 11:41 PM #27
Rainmaker
636,526
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pro's"

Totally agree, just did a consult and staged a vacant that the owner had tried to stage.  He admitted that he just put a few things around and it didn't work.  I was able to go in and provide furniture groupings, accessories and the works, it really looked fantastic, he couldn't believe the difference, and has already hired me to stage another one of his properties using furniture, not just accessories.

Aug 25, 2011 11:31 PM #28
Rainmaker
676,053
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

hi Cindy ~ Good for you!  You were able to convince your client to utilize professional staging, which will make the home so much more appealing to the target buyer.  How great that he's already hired you to do another one!!

Aug 26, 2011 01:02 AM #29
Rainmaker
61,445
Michelle Drewry
Coldwell Banker Residential Brokerage - Arcadia, CA - Arcadia, CA
Realtor - Find Arcadia Ca Homes For Sale

Maureen,  No comparison from the BEFORE to the AFTER.  Your staging looks so inviting.  The before photos made the house look cheap, whereby the after photos made the house look generous.  I say if a house looks like it's giving something GOOD, it gets something GOOD - a buyer!

Aug 26, 2011 02:41 PM #30
Rainmaker
676,053
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

hi Michelle ~ I love your saying "if a house looks like it's giving something good, it gets something good -- a buyer!"  Thanks very much for your kind words.  Our goal is to make every home we stage look inviting to buyers, and to do it regardless of the staging budget  :-)

Aug 26, 2011 02:48 PM #31
Rainer
45,340
Linda Esposito
HouseSetters Home Staging Services - Rhinebeck, NY
NY Expert Home Stager, New York Home Stager Blog and Instructor

Great job Maureen and as always a wonderful blog post. Thanks for all you do to promote staging!

Aug 26, 2011 08:55 PM #32
Rainmaker
676,053
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

hi Linda ~ Thanks!  Glad you like the post .... all of us working together helping to educate the public can bring them the message that home staging is a powerful marketing tool  :-)

Aug 27, 2011 01:57 AM #33
Rainmaker
178,478
Michelle Finnamore
in Vaughan and Toronto GTA - Vaughan, ON
Preparing your property for sale

Hi Maureen, timely post as we are heading in to what is traditionally a busy listing season for the next two months.  Show buyers what they are looking for- a home where they can see themselves living and that their furniture will fit in. Create desire and action on the part of a buyer. Excellent work here. Not surprized it sold so quickly.

Aug 27, 2011 11:17 AM #34
Rainmaker
676,053
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

hi Michelle ~ Creating that desire for buyers is key to the home selling process, you're right!  Good luck with your upcoming busy season -- the smart sellers in your area will know that staging helps homes sell faster.

Aug 27, 2011 01:04 PM #35
Rainer
105,948
Marianne Cherico
Interiors by Marianne Cherico - Foxboro, MA
Home Stager -Massachusetts and Rhode Island

Maureen-you really did an amazing job.....LOVE IT!!!!!!

Aug 27, 2011 03:41 PM #36
Rainmaker
676,053
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

hi Marianne ~ Glad you like the staging .... the seller seemed to like the end result (a quick sale  :-)

Aug 28, 2011 12:26 AM #37
Rainer
251,642
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Maureen, I refused to quote "micro-staging" not long ago. I feel it is waste of seller's money. Very much like placing of only furniture will not create a welcoming atmosphere, bringing the accessories only will not help buyer to visualize the space. On the other end I would gladly add micro staging to the secondary rooms like kids bedrooms, game room, media room if the Key Room Package is purchased. As always you did an amazing transformation.

 

Aug 29, 2011 09:16 PM #38
Rainmaker
39,597
Debra Landy
StageTwoSell LLC - Horseheads, NY
PA and NY Home Stager

Such a great trasformation and very good point about Micro Staging.  Thanks

Aug 30, 2011 10:07 PM #39
Rainmaker
676,053
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

hi Anna ~ I agree with you that micro staging isn't really worth the effort -- it looks contrived in the main focus rooms.  As you said, secondary rooms are OK when lightly staged ... there's a point where as professionals we have to draw the line.  Thanks for joining into the conversation  :-)

hi Debra ~ You're welcome -- glad you enjoyed the post.

Aug 31, 2011 01:52 AM #40
Rainmaker
1,281,099
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great post.  I have been a big fan of Mircro Staging (when done by a pro), but maybe I will rethink that.

Sep 01, 2011 10:11 PM #41
Rainmaker
676,053
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

hi Gene ~ As long as it's done by a professional, I think all is OK  :-)

Sep 01, 2011 11:26 PM #42
Rainmaker
1,967,809
Gabe Sanders
the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Gorgeous results Maureen.  The look now is so much more appealing.  Very well done.

Sep 09, 2011 07:37 AM #43
Rainmaker
676,053
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Thanks Gabe!  This home sold quickly after staging ... everyone "wins" when that happens.

Sep 09, 2011 11:49 AM #44
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Rainmaker
676,053

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging

"Staging that Sells Portland Homes"
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