Micro Staging = Micro Results!

By
Home Stager with Room Solutions Staging, Portland OR
http://actvra.in/z6s

Wikipedia describes Micro as "a prefix of Greek origin that refers to an object as being smaller than scale of focus" (as in microchip, microphone, microscopic).

Recently, our Portland home staging company was selected to stage a charming 1904 bungalow that had been on the market for several months.  Since it was a vacant house, the seller realized that staging it would make it much more appealing to potential buyers. 

When I viewed the house the first time, the seller told me that they'd done some "micro staging" which you can see in the "before" photo below .... although it was a noble attempt, it lacked the "punch" that professional staging can bring to a property.

portland home staging

We staged this living room to highlight this room's best features for buyers:

  • The fireplace is a wonderful focal point that instantly welcomes you when you enter
  • The deep mantle and built-in shelves provide an accessible place for your family's treasures
  • The hardwood floors are beautiful
  • The original stained glass picture window is spectacular
  • Using a wide-angle lens shows more of the home's stunning woodwork & architecture
  • This room is much larger than the previous online listing photo indicated, with plenty of room for a seating arrangement, tables, etc.

Here is the "after" photo of this living room ... portland OR home stagers

The kitchen had a few items in the "before" online MLS photo, but didn't look very inviting ...oregon home staging companies

By adding some colorful items on the counter and taking a wide angle shot, there's new energy in the kitchen that says "this is a great place to entertain your family and friendsportland house staging

The master bedroom was vacant, making it hard for buyers to see what furniture might fit there ... real estate staging companies Portland oregon

portland oregon home stagers

Staging the bedroom showed that space was no problem!  There's plenty of room for whatever you need.

Once this house was professionally staged & the new photos were put on the MLS, it sold in just 3 weeks!

Sellers ~ in today's challenging market, make sure that your property is staged to show buyers the very best your home has to offer.  In a vacant home without furnishings, all that a buyer can see are 4 empty walls with no emotional impact.  Flaws that are as small as paint smudges or dusty windowsills make a home much less attractive -- because there's nothing else to look at.  Contact your local professional home stager and see how easy and cost-effective home staging can be!

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Room Solutions Staging offers expert home staging services in Portland, Oregon to homeowners, real estate agents, builders, banks, and investors. Our proven home staging techniques will help reduce your property's market time and maximize your equity. We'll prepare your property or listing to look appealing to your target buyer for the online photos as well as for in-person viewings. Our owner and principal stager Maureen Bray is a nationally-recognized home staging expert who enjoys sharing her passion for staging with others.  For a free home staging proposal contact us @ 503-246-1800.

Room Solutions Staging

Licensed • Insured • Accredited • Certified

 

2014 Top Ten Professional Stager of the Year - U.S.

2013 Top Ten Professional Stager of the Year - U.S.

2012 Professional Stager of the Year - Western U.S.  

~ President of the Real Estate Staging Association National Board ~

 

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Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Linda Thompson 08/22/2011 01:42 PM
  2. Gene Riemenschneider 09/01/2011 10:15 PM
  3. Cindy Bryant 09/09/2011 03:41 AM
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Topic:
Home Selling
Location:
Oregon Multnomah County Portland
Groups:
Portland Metro Real Estate
Staging "Before" & "After" Pictures
Stage It Forward...
Services for Real Estate Professionals
Home Staging
Tags:
room solutions home staging and redesign portland oregon
real estate staging portland oregon
home staging advice in portland or
portland home staging services

Comments 44 New Comment

Rainmaker
647,876
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
"Staging that Sells Portland Homes"
Room Solutions Staging, Portland OR

hi Anna ~ I agree with you that micro staging isn't really worth the effort -- it looks contrived in the main focus rooms.  As you said, secondary rooms are OK when lightly staged ... there's a point where as professionals we have to draw the line.  Thanks for joining into the conversation  :-)

hi Debra ~ You're welcome -- glad you enjoyed the post.

August 31, 2011 01:52 AM
Rainmaker
1,160,272
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Great post.  I have been a big fan of Mircro Staging (when done by a pro), but maybe I will rethink that.

September 01, 2011 10:11 PM
Rainmaker
647,876
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
"Staging that Sells Portland Homes"
Room Solutions Staging, Portland OR

hi Gene ~ As long as it's done by a professional, I think all is OK  :-)

September 01, 2011 11:26 PM
Rainmaker
1,681,273
Gabe Sanders
Stuart Florida Real Estate
Martin County Residential Homes, Condos and Land Sales

Gorgeous results Maureen.  The look now is so much more appealing.  Very well done.

September 09, 2011 07:37 AM
Rainmaker
647,876
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
"Staging that Sells Portland Homes"
Room Solutions Staging, Portland OR

Thanks Gabe!  This home sold quickly after staging ... everyone "wins" when that happens.

September 09, 2011 11:49 AM
Rainmaker
647,876

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging

"Staging that Sells Portland Homes"
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