IS good SEO and SERP the ultimate definition of Internet success?

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

IS good SEO and SERP the ultimate definition of Internet success?With all of the fuss about SEO (Search Engine Optimization) and SERP (Search Engine Results Page) one would come to believe that good placement is the truest measure of Internet success.

But “getting ‘em there” is only part of the formula. Because if voracious web searchers don’t find what they are looking for within five seconds after loading a webpage they will “bounce” back to the results page.

The days of keyword stuffing and phrase packing are over. Even the best SEO must be accompanied by good and USEFUL content.

The abundant proliferation of meaningful information has grown exponentially over the last few years, and few will linger for a time consuming process of extracting precious facts from tons of raw ore.

Even if the bait is taken, you have to hook ‘em. And many a snagged lunker has been lost due to poor execution.

Forget the smoke and mirrors.

Content rules the day.

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  1. Gail Robinson 08/24/2011 09:02 AM
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Ambassador
888,656
Margaret Woda
Long & Foster Real Estate, Inc., Crofton, MD 21114 - Crofton, MD
Maryland Real Estate & Military Relocation

Content is important, and equally important is "reeling them in" when a client reaches out to us after reading our blog.  (Gosh, was that really a sentence?)  Anyway, this is a 2 part-process:  write good content that attracts new prospects and convert the prospects into clients.

August 24, 2011 08:50 AM #1
Rainmaker
146,640
Carol Barron Cross
SUNFLOWER HOMES & EQUESTRIAN LLC - Palm City, FL
Sunflower Homes & Equestrian LLC

Richard, I so true. People that are just beginning their career in Real Estate really need some computer education. You would be surprised at the amount of realtors that do not know about SEO etc.

August 24, 2011 08:50 AM #2
Rainer
40,932
Michael L. Brownstead
Ebby Halliday Realtors® - Frisco, TX
GRI, REALTOR

Richard, I think relevant, up-to-date info on one's site is a must also; if I get directed to a site, I will only stay/register if it has the content I am interested in. Great posting, thanks!

August 24, 2011 08:50 AM #3
Rainmaker
1,972,879
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Good morning, Richard....content is very important....but they have to find you first....

August 24, 2011 08:52 AM #4
Rainmaker
1,352,987
Kristin Johnston, Waukesha Realtor 414-254-6647
RE/MAX Realty Center - Waukesha, WI
Waukesha County Realtor, RE/MAX Buyer Agent

Richard, right on!  Well said and I totally agree!  I hope you get great SEO etc from your post :-)

August 24, 2011 08:55 AM #5
Rainmaker
808,325
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

I agree with you and Margaret.  Content is king and Google is all over that now.  You can't fool Google with keyword stuffing and poor content.  However, once you get them there, make sure there is a call to action - sign up for a newsletter, click here to get a free market analysis of your home, etc. 

August 24, 2011 09:00 AM #6
Rainmaker
1,756,950
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Richard...Have you been out on the lake fishing?  Your lingo would fit right in.

Prospecting is just like fishing, and we must do it on  a continual basis.

August 24, 2011 09:02 AM #7
Ambassador
536,756
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

I agree completely with your post and the comments, HOWEVER, I do not agree regarding keyword stuffing, phrase packing, simply because website crawlers are are machines and creative humans can fool machines almost everytime, whether you aer fooling humans who read your content is another story. Does that make sense?

August 24, 2011 09:10 AM #8
Ambassador
1,655,161
Richard Weisser
Better Homes and Gardens Real Estate Metro Brokers - Newnan, GA
Richard Weisser Coweta Newnan Homes for Sale

Margaret...

And it is NOT an easy process. It takes a lot of hard work, or a ton of money! Thanks so much.

Carol...

All the better for us! Thanks for the nice comment.

Michael...

And if it's not what you are looking for, you'll hit the "back" button quickly! thanks.

August 24, 2011 09:28 AM #9
Rainmaker
984,288
Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Melbourne, FL
Personal Service, always.

I was surf fishing last week...I can tell you about poor execution!

August 24, 2011 10:12 AM #10
Ambassador
1,326,457
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Richard,

The only measure of success is lead generation. It doesn't matter if you're on Page 1 or page 5,000, if it doesn't generate business, it's just a huge time waster...in my opinion.

Rich

August 24, 2011 04:10 PM #11
Rainmaker
1,594,203
Debbie Gartner
Floor Coverings International Westchester NY & Stamford CT - White Plains, NY
The Flooring Girl - Westchester hardwood flooring

You are so right.  You need both pieces to work together.  If only one part works, it's pretty useless.

August 24, 2011 07:08 PM #12
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Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale
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