Listing/Selling Creatively....One Room at A Time

By
Real Estate Agent with Keller Williams 414-525-0563

     Sometimes homes present a challenge to both listing and selling agents because of the custom design of the house and/or the way the Sellers have chosen to use/furnish it. It is not practical or economical to change a room to meet what "might make the expectations" of buyers. We recently had an agent who critiqued the layout of the house suggesting furnishings and changes that would be a healthy five figure expense to the seller....hmmmm....not happening.

The responsibility for Imagination is HUGE.

 Study bedroom - When there is a room that is used as a study/office but has a closet, it could be another bedroom or a guest room.

 

-Many times we have had rooms converted to a desirable first floor laundry especially when plumbing is located nearby.Laundry

hot tub- Addition of a hot tub; creation of an "outside room" for some people adds a recreational dimension to the home - find out the plumbing expense for this added feature.

-Conversion of a natural fireplace to a gas fireplace - Often not a huge expense since it is likely gas is already used for heating.

-Dining rooms may not be the used often enough to justify the space; remove the chandelier - now it is s study/office, playroom....dining room

scrapbook room-"Her Room" - we hear a lot about a man cave, that room that could be used differently might become HER room.....library, craft, scrapbook, study, sanctuary

 

     Challenge yourself as a listing agent....be Creative as a selling agent...making a house home sweet home for many different lifestyles is our goal.....put your best thoughts forward in helping this become reality so that everyone lives happily ever after.

       If your happily ever after is in southeastern Wisconsin...Call the Hansons ...we welcome the opportunity to be your ambassadors to a Waukesha, Milwaukee, Ozaukee and Washington counties finding the house you will call home in the Badger state.

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

Sally K. & David L. Hanson  

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Topic:
Real Estate Sales and Marketing
Tags:
custom design homes
use of rooms
hansonrealestatenet
multi purpose use of rooms

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Rainer
40,932
Michael L. Brownstead
GRI, REALTOR
Ebby Halliday Realtors®

Sally and David, once again, another great posting. I often have open house visitors who aren't thinking outside the box as to what a room could be used for, so I have to energize them with ideas.

August 29, 2011 07:20 AM
Rainmaker
1,345,174
Andrew Mooers
Northern Maine Real Estate-Aroostook County Broker
MOOERS REALTY

Presentation is everything and having a home's layout, rooms flexible so you can stretch the market appeal to more than one niche segment of the real estate audience is so important.

August 29, 2011 07:26 AM
Ambassador
1,452,388
Michael Thornton
Home Inspector - Nashville, TN area - 615.661.0297
Complete Home Inspections, Inc.

Good morning, Sally & David. Interesting post. Sadly, many do not have the gift of imagination...

August 29, 2011 07:33 AM
Rainmaker
1,385,094
Roger D. Mucci
Lets shake things up at your home today!
Shaken...with a Twist 216.633.2092

Imagination and flexibility give you so many more options..........great post this morning.

August 29, 2011 07:41 AM
Rainmaker
1,840,859
Gita Bantwal
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
RE/MAX Centre Realtors

These are great tips. When I show houses I often suggest minor changes that the buyers might be looking for in a house.

August 29, 2011 07:43 AM
Rainmaker
1,341,063
Sally K. & David L. Hanson
WI Realtors - Luxury - Short Sale - CDPE, REDS
Keller Williams 414-525-0563

  Everyone lives in a house differently....Agents put your imagination hats on and see if this house could be the buyers next home !

August 29, 2011 07:45 AM
Rainmaker
591,494
Laura Giannotta
Your Realtor Down the Shore!
Keller Williams Realty - Atlantic Shore

I agree for the most part, but!  You know there had to be a but!  I sell in a newer development, when I list the home with a bedroom to the front (with a closet) as an office.  For appraisal purposes it seems to work out for a more realistic number.

August 29, 2011 07:52 AM
Rainmaker
1,341,063
Sally K. & David L. Hanson
WI Realtors - Luxury - Short Sale - CDPE, REDS
Keller Williams 414-525-0563

Agreed Laura...making the suggestion that there is more than use bedroom/office/den etc. may bring more than one buyer .

August 29, 2011 08:05 AM
Rainmaker
1,329,929
Kristin Johnston, Waukesha Realtor 414-254-6647
Waukesha County Realtor, RE/MAX Buyer Agent
RE/MAX Realty Center

Hi guys, you are so right...sometimes we have to think outside the box in order to get something sold sold sold!

August 29, 2011 10:34 AM
Rainmaker
442,105
Patty Da Silva, Davie, Southwest Ranches Cooper City, Plantation, Weston, REALTOR
Top Listing Broker
BROKER of Green Realty Properties® - 954-667-7253

Selling agents can really help the buyers visualize a room.... but I often see them not doing so, they just walk around the house pointing out the obvious E.g. "here is a kitchen"... and I think to myself... "really selling agent, do you think the buyers need you to say what the room with the refrigerator, stove and dishwasher is called?"

August 29, 2011 12:38 PM
Ambassador
672,143
Lee & Pamela St. Peter
Making Connections to Success in Real Estate
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522

Sally K & David, we do have to use our imaginations sometimes don't we? Sometimes buyers just 'can't see it'.    Great examples of what room 'could' be used for.

Pamela

August 30, 2011 10:04 AM
Anonymous #12
Anonymous
Anonymous

As a home inspector, if I find a room with a built-in closet, it is a bedroom, regardless of how it is being used.

August 31, 2011 03:26 PM
Rainmaker
1,341,063
Sally K. & David L. Hanson
WI Realtors - Luxury - Short Sale - CDPE, REDS
Keller Williams 414-525-0563

True enough...it could be....the point is to get buyers and selling agents to stretch their minds...and find more than one use for the same room....flexibility is in the mind of the creative .

August 31, 2011 04:43 PM
Rainmaker
597,290
Barbara Altieri
REALTOR - Fairfield County CT Real Estate
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate

Sally & David -- This is a method I use very frequently.  I see something, think a bit creatively, and offer the suggestion to the buyer who is not thinking the way I am and many times likes my ideas.   On the listing side, I always think creatively to make that property stand out among all the others by pulling something out of it and marketing it.  It works!  Great post.

September 13, 2011 12:00 PM
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Rainmaker
1,341,063

Sally K. & David L. Hanson

WI Realtors - Luxury - Short Sale - CDPE, REDS
For All Things Wisconsin Real Estate...Call the Hansons
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