Twitter's "Promoted Tweets" - Good Idea For Real Estate Agents?

By
Services for Real Estate Pros with BEST AGENT BUSINESS

Twitter graphic - Best Agent BusinessMany of you have been using Twitter to keep new listings, or other bits of information flowing to your "followers".  You may have noticed more and more tweets, topics, and trends labeled with the word "promoted".  This is Twitter's new advertising platform, Promoted Tweets, which was introduced in 2010, but really didn't get moving until this year.

Promoted Tweets are regular tweets, but advertisers pay to have them reach a wider group of users.  The Promoted Tweets are attached to key words and are offered on a pay-per-engagement rate.  The client only pays when Promoted Tweets are re-tweeted, replied to, clicked on, or are selected as a "favorite".  This method of advertising is more likely to get your tweet to the right people because the tweet is seen by those who are actively searching out the key words.

Early users of Promoted Tweets have been big brands such as Red Bull, and Virgin America.  They reported great success with their ROI.  For instance, according to Adweek.com, the day that Virgin America's Promoted Tweets went live, the airline recorded its fifth-highest sales day in its history.  Twitter co-founder, Biz Stone, explained the basics of Promoted Tweets on CBSNews.

Online Marketing Trends states that there are more than 106 million accounts on Twitter and Twitter users send more than 55 million tweets per day.  Twitter's search engine gets 600 million queries per day.

Log into Twitter and search for "real estate - your city".  Interesting list - did your last business tweet show up on the list?  If you had a Promoted Tweet, your tweet would show up at the top of the list every time that someone did the same search or used similar key words.

Twitter users tend to check Twitter for information they want NOW.  They are drawn to businesses that are actively sharing up-to-the-moment news and updates.  Wouldn't it be effective to have your tweet show up on top of the list when a potential buyer searched Twitter to see what's new in localrealestate?  It would be especially effective if your tweet included a link back to your website or your listings on Facebook, etc.

I did several Twitter searches for real estate in different cities before writing this blog.  Each time a list of tweets from various agents showed up, but in my random search, I did not find one Promoted Tweet.  This advertising avenue is wide open for agents!

What are your thoughts?  Does it make sense to grab the real estate key words now and be the first on top of the list in your area?  I'm interested in your comments and thoughts regarding Promoted Tweets.

The virtual assistants at Best Agent Business maintain Twitter accounts for many agents.  Whether you would like more information regarding Twitter, other social media, or the many other services offered to real estate agents,  schedule a call with Steve Kantor, President of Best Agent Business, today.

 

Blog submitted by Beverly – Virtual Assistant, Best Agent Business

 

Graphic courtesy of Hongkiat.com

 

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  1. Cheryl Ritchie 09/15/2011 07:10 AM
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Show All Comments
Rainmaker
455,648
Jan Green
Scottsdale, Phoenix, Cave Creek, Carefree, Fountain Hills - Scottsdale, AZ
RE/MAX Excalibur Scottsdale REALTORĀ®, GREEN

BTW, suggested!

September 14, 2011 02:29 PM #2
Rainmaker
1,369,340
Donna Harris
Regent Property Group - Austin, TX
Realtor, CDPE & ASP - Hill Country Lakeway Austin

This sounds like an interesting concept.  I don't think I realized people were actually "searching" twitter. I guess I thought it was more just conversation with you and your followers...

September 14, 2011 04:06 PM #3
Rainer
12,224
Kris Kombrink
RE/MAX Great American North - Geneva, IL

Steve, great articlce.  Let me begin by saying I am strongly opposed to any PPC advertising since I have never felt consumers click through with a genuine interest.  However, I'm starting to have second thoughts.  I am curious to know the costs involved and have jotted a note to check this out.  If this has some impact (like it did for Virgin) then that would be amazing!

September 14, 2011 05:21 PM #4
Rainer
9,114
Jan Atkinson
William Davis Realty - Frisco, TX

Good info. I just started tweeting and the way I understand it is tweets need to be conversational.  I try to respond to tweets and then send out info hoping to get responses.  I only started a couple of weeks ago, but this information may be the way to help me get out there.  Thank you!

September 14, 2011 06:47 PM #5
Rainmaker
592,346
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

How exactly does one go about promoting their tweets?

September 14, 2011 07:06 PM #6
Ambassador
1,250,053
Norma Toering
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Homes in Los Angeles Area

I need to up my Twitter time and game--and now I'll have to add promoting my tweets.

September 14, 2011 08:10 PM #7
Rainer
19,755
Team Lesti
Windermere Napa Valley Properties - Napa, CA
Napa Valley Real Estate Experts

I <3 twitter - thanks for the great post.  Very insightful!!

September 14, 2011 08:27 PM #8
Rainer
117,323
Rob Kittle
The Kittle Team - Coldwell Banker - Fort Collins, CO
"We Specialize, You Benefit!" -The Kittle Team

I see those promoted tweets on my home page, i notice big brands using them. Maybe this is a good try for real estate agents but we have to promote searching listings through twitter so we can maximize the advertising of our listings. That's what i think. Great post!

September 14, 2011 09:27 PM #9
Rainmaker
1,037,346
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I had know idea something like this existed.  I am going to look into further.  Thanks for the heads up.

September 14, 2011 10:20 PM #10
Rainer
106,894
TERI LINDSAY
Reno, NV
STAGELIGHT HOME STAGING CO.

Promoted "tweets" turned me off to Twitter.... my homepage was filled with automated promotions, over and over again, and from the same Twitters.  It got annoying and then I decided it was creating stress, which I don't need, from the frustration. I didn't really care what others were doing at the moment and made another decision based on "who in hell started all this anyway?".... and was it going to have an impact on me or my business if I stopped... the answer was NO! 

September 14, 2011 11:22 PM #11
Rainmaker
973,701
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Very interesting to know that Twitter is doing this. Thanks for sharing and glad this was Featured. It just proves that people are searching everywhere.

Sharon

September 15, 2011 12:27 AM #12
Rainer
31,594
Janet Owens
The Property Source - Montgomery, TX
The Property Source, Lake Conroe Real Estate 281.844.6584

It seems that I need to spend as much time learning and implementing the latest social network promotion as I do in actually working my market.  Perhaps they go hand in hand but I'm afraid I'll get tangled in the network "black hole".   I wonder if anyone else is finding it difficult to do all these things>

September 15, 2011 12:54 AM #13
Rainmaker
679,917
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggresive & 560 FICO - OK, Colorado Mtgs

I agree with commentor #1 a great post I need to check on the costs of these "promoted tweets"

 

Thanks - suggested

September 15, 2011 01:11 AM #14
Rainmaker
112,889
Laurie C. Bailey-Gates
Bean Group - Mashpee, MA
ABR, SFR

Hi Steve,

 

Thanks for the informative post.  I wasn not aware of this advertising feature on Twitter.  I will have to do the searches you suggested and see what I find.

Thanks,

Laurie

September 15, 2011 06:48 AM #15
Rainmaker
1,154,992
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
That is really interesting. I did not know this yet but do get a big kick out of Twitter.
September 15, 2011 07:04 AM #16
Rainmaker
573,094
Phil Leng
Keller Williams Eastside Market Center - Kirkland, WA
Phil Leng Team - Residential Real Estate Experts &
Hi Beverly Interesting post Something else I knew nothing about! Will have to check it out Phil
September 15, 2011 07:12 AM #17
Rainmaker
891,836
Michael Setunsky
Michael's Commercial LLC - Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Steve, this was new to me. I was not aware of promoted tweets. I will check it out. Thanks.

September 15, 2011 09:08 AM #18
Rainer
59,558
Delores Campbell
Keller Williams Realty - Chesterfield - Wildwood, MO
Your St. Louis Real Estate Resource

Another to do on my social networking to do list.  I also was unaware of promoted tweets.

September 15, 2011 09:40 AM #19
Ambassador
1,167,680
Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
TW Realty Group, Franklin TN, South of Nashville
Started tweeting a couple of weeks ago. I usually direct them to a blog article I've written. I have seen my stats go up. I'll check this out but am opposed to PPC.
September 15, 2011 09:44 AM #20
Rainmaker
196,407
Steve Kantor
BEST AGENT BUSINESS - Bethesda, MD
Best Agent Business - Virtual Assistance

Thanks for all the great comments, everyone. Some of you raised some things for all of us to ponder!

September 18, 2011 07:19 PM #21
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Rainmaker
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Steve Kantor

Best Agent Business - Virtual Assistance
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