If You Think It’s Hard to Write Real Estate Ads, Read this!

Education & Training with Prelicense and Continuing Education

Writing Ads Doesn't Have to be Hard!It’s easy to find advice on how to write an effective real estate ad. A moment or two of googling will bring up more websites than you could possibly use, and they all tell you—step by step—how to write a good real estate ad. For instance, one popular site breaks ad-writing down into four simple steps: 1) write a positive headline, 2) describe the property’s features, 3) include the price of the home, and 4) end with a call to action.


But…how do you actually get started? And how do you come up with exactly the right word or phrase? Or that perfect headline? Knowing is NOT the same as doing!

 Rockwell Institute's Ad Writing Tool

Well, now you have help. Rockwell’s team of writers spent months coming up with phrases and sentences that you can use to craft a professional-sounding ad that sells. Whether you’re trying to sell a modest bungalow, a condo, a country home, or a luxury estate, we have the words you need. We give you everything from simple phrases to smoothly written paragraphs, so you can write brief print ads, web ads, home flyers—whatever you need.


And now for the best part—it’s FREE! We want to help you write more eye-catching ads, sell more properties, and become more successful. It’s that simple. There’s no catch!


Here’s how it works:

  • go to Rockwell’s Facebook page and click on the EasyAdWriter link on the left,
  • click “like” (if you’re not already a fan),
  • when the ad writing tool loads, choose the property features you want to highlight in your ad,
  • choose the phrases that best describe your property,
  • rearrange or edit the phrases to suit your needs, then
  • simply copy and paste the text into your own advertising template.

It’s that flexible and that easy! You can use EasyAdWriter to write a complete ad or flyer, or just use it to get your creative juices flowing. Why not give it a try? We’d love to hear your feedback!


Remember, Rockwell Institute is always happy to answer your questions about real estate education.





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Real Estate Sales and Marketing
real estate advertising
real estate marketing
california real estate training
washington real estate training

Comments 4 New Comment

Gita Bantwal
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
RE/MAX Centre Realtors

This sounds like a great program. I will check out the link.

September 19, 2011 03:50 PM
Lynn B. Friedman
Realtor - 404.939.2727 ATL BuckheadMidtownWestside
Atlanta Homes ODAT Realty - Serving Clients is our Business - One Day At a Time.

Hi -
Went to your site.
How nice of you to offer all that assistance.
Have a happy day -

September 19, 2011 03:56 PM
Rockwell Institute Real Estate Education
Prelicense and Continuing Education

Gita and Lynn--be sure to let us know what you think. We hope it helps!

September 19, 2011 04:19 PM
Anonymous #4
I don't even know what to say, this made things so much esaeir!
November 11, 2011 07:45 AM

Rockwell Institute Real Estate Education

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Additional Information

Rockwell Institute is a real estate school and publisher since 1974, and we've trained thousands of real estate students in Washington and California. We've learned a lot over the years about getting a real estate license and studying for license exams, and we've often got news about changes in real estate laws and regulations. So we’ll let our writers and instructors share some of their wisdom and pass on the answers to some of our common student questions.