Be Creative....New Horizons Will Open For You !!!

By
Managing Real Estate Broker with RE/MAX Executive Realty

When times are tough our business plan changes.   When transactions are plentiful we are more conservative with our market area.  In a good market, we can capture enough business without having to leave the town.  However, when the number of transactions has decreased significantly, in order to do the same amount of business, we need to broaden our horizons!!

The problem with expanding into other areas is that we may not be as well versed on the details of those other areas as we are with our marketplace.  This is a problem that has the potential of creating great liability issues. 

Rather than dealing with the unknown or issues that we are unaware of, our team is comprised of agents from other towns.  They are well versed in their marketplace and together, we have the ability to capture a good portion of the real estate market without having to think about what details of that marketplace we do not know!!!   

Nina Rogoff is our Sharon MA connection.  Nina has been a life-long member of the Sharon MA community and is ranked in the top 10 for closed transactions in Sharon MA.   Lorraine Kuney is the #1 agent in Franklin MA for Franklin listings and closed Franklin transactions.  The Kuney-Todaro Team with agents in Franklin, Millis and Sharon is the “#1 Team in Franklin’s #1 Office” and the way our team is structured is a critical factor in this challenging market.

Broadening our horizons by expanding our team to include agents in other areas works well for us.  Each agent now has the benefit of being marketed in her own marketplace as she strives to attain the #1 position there.  It’s actually an exciting time and a great way to see the value of integrating direct mail marketing and online marketing to promote a new area and new niche.  Reorganization of my team was a one year process but it was time that was well spent.  The results were very good.  Before you venture out to parts unknown, you may want to think about creatively reorganizing your business.

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Topic:
ActiveRain Community
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
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team concept in a challenging real estate market

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Rainmaker
1,827,911
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Tammie....try to find the right ones....that's the challenging part!!!

Lisa and Robert.....thank you....."trusted agents" is key....

September 20, 2011 12:47 PM
Ambassador
681,465
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty

Barbara I remember when Nina joined your team and I remember thinking that how smart it was to recruit by market.  To me that really shows how selective you are and how well you plan.  Well that didn't do it all by itself, but you know what I mean.  A smart and well planned move.  Not only that, but the fact that AR is a recruiting tool that you also use very well.

September 20, 2011 03:57 PM
Rainmaker
1,827,911
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Charita....AR can be a great recruiting tool....Nina was a great find for us.....and the agents in different towns works well.....everyone is on their own to network within their own marketplace.....and I market them individually.

September 20, 2011 04:08 PM
Rainmaker
894,344
Brian Madigan
LL.B., Broker
RE/MAX West Realty Inc., Brokerage (Toronto)

Barbara,

I suppose that management of the team members presents something of a challenge, since some areas would be better than others

Brian

September 20, 2011 04:41 PM
Rainmaker
1,827,911
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Brian....they are all self sufficient.....all of the three towns are good towns and they are well known in their respective towns.....

September 20, 2011 04:55 PM
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Rainmaker
1,827,911

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.