To Stage or Not

By
Home Stager with Staged Out

Sellers want to get the most money out of their homes but so many of them cannot see the value that staging can bring. So, any suggestions on getting sellers to stage? I have got my packet together but can't seem to get sellers that I have talked with to get to commit to spending the money.  Agents see the need but say their sellers don't want to spend any money.  Any suggestions would be appreciatied.

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Groups:
FOR SALE BY OWNER - MARKETING(FSBO)
Home Staging
Keller Williams
Stage It Forward...
Staging Secrets

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Rainmaker
318,978
Julia Maher
Connecticut Home Stager
Nestings: Connecticut Home Staging and Model Homes

Lisa - Are you a Realtor AND a Stager?  If so, then many other REAs may not recommend you because they may see you as a threat.  Some REAs will only take a listing IF their sellers agree to Staging (God bless them!), ensuring that their listings look great and sell quickly!  This is a strong stance that many may not be willing to take in today's market, but I belive it pays off in the long run!  Could be the way to go for you.

September 22, 2011 09:34 AM
Rainmaker
376,615
Joanna Cohlan
Designing, Decorating & Staging Westchester Homes
Fresh Eyes For Your Home

Lisa, your issue is universal.  Unfortunately, most sellers are short sighted and don't understand that the cost of staging is lower than a price reduction.  However, many Realtors are doing it themselves today, they have the time and their clients protest that they don't have the money. I feel that you get what you pay for and sometimes free has its own price-if you've got statistics on homes that you have sold, definitely present them.  I don't defer my fee and I don't recommend it but that is your choice.

September 22, 2011 12:37 PM
Rainer
36,795
Bonnie Allen
Classic Designs Home Staging

Hi Lisa, I agree with Joanna.  If you agree to defer your fee, what will you do if the client decides to take the home off the market.... You have just given him a nice looking home to live in! 

September 26, 2011 01:12 PM
Rainer
5,748
Lisa Cogdill
Realtor and Home Stager, Waynesville NC
Staged Out

Thanks, Kathy, Julia, Joanna and Bonnie,

I have thought a lot this weekend and after reading your responses I have decided not to defer payment.  I need to get paid just like they need to sell their home.

Again thanks and best wishes to you all.

 

September 26, 2011 02:07 PM
Rainmaker
391,388
Kristine Ginsberg
Morris County, NJ Stager
Morris County, NJ: Elite Staging and Redesign, LLC

Lisa - it's funny - the name of my blog is "To Stage or Not to Stage" - lol! I overcome this obstacle by showing my portfolio and breaking jobs down to 1/2 day of staging, full day of staging and up - that really shows them what they can get for their money and how big of a impact staging makes in person and on the MLS photos. Best of luck!

September 27, 2011 04:28 PM
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Rainer
5,748

Lisa Cogdill

Realtor and Home Stager, Waynesville NC
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