Are you ready for Mobile Marketing?

By
Real Estate Agent with Coldwell Banker Residential
http://actvra.in/jZv

Communication has changed.  We'll leave the argument of whether it's changed for the better or worse for another time, but nobody can disagree that it's changed over the years.

Pagers - car phones - bag phones - cellular phones - fax machines -
e-mail
- e-fax - answering machines - voicemail

I remember the first person I knew who had a "bag phone".  He was a voice-over guy, and had to be available on a moment's notice.  He didn't like pagers, as that meant he had to find a phone, and what if he was in the car... he might have missed an audition.  So he got the phone you see in the illustration to the left.  We called it the "brick" bag phone.

It had a 2-hour battery life, you had to stand near a window when you answered the phone.  It weighed enough to qualify as a "work-out" just to lift it to your ear, and the actual cost of using the phone was enough per minute to cause your ears to bleed.

Yegods, I can't even envision what the communication mode will be 10 years from now.  You'll probably be having your personal communication system installed by your surgeon, with a small out-patient procedure directly behind the ear.

There's no escaping that a massive shift has taken place in communication style and well as the way we absorb information.  My children's generation, as a rule, are not installing land-lines, nor are they subscribing to newspapers.

Here are some interesting (and frightening) statistics that I've recently learned:

*  Over half of all mobile phone subscribers in the U.S. will be using a smart phone by the end of this year!!

*  50% of all web traffic will be on mobile devices in the next two to three years.  (That includes cell phones, tablets, laptops).

*  Over 91% of all U.S. citizens who own a cell phone, keep their cell phone within three feet of them, 24 hours a day!!  That's right, 24 hours a day!!  (okay.. how many of you just patted your pocket to make sure you had your cell phone??)

We must keep up.  Mobile marketing is the way today, and we need to embrace it. 

Make sure that you have your site optimized for mobile viewing.  If you're using QR codes, make sure that it leads to a mobile-friendly site. If you just have it linked to your normal site, you're not doing your viewers a favour.  It will bog down their mobile device, and tick them off... and they'll just click off and go to the next site.

If you don't have a smart-phone, or a tablet, or some sort of mobile access to the internet... get one!  They have real-estate specific applications for your tablets that will enhance your value to your clients.

Now, that doesn't mean that I'm totally prepared either... and it will take me some time to get there.  But we need to be aware that mobile marketing is the wave of NOW (not the future!).  This is how today's homebuyer is accessing information.

Be there, or be passed-over.

(254  -30)
 
Whoops... the technology changed
While I was writing this post!

Posted by

 ALAN MAY, Realtor®
Specializing in Evanston Real Estate and North Shore Real Estate

Coldwell Banker Residential Real Estate, 2929 Central Street, Evanston, IL 60201
847.425.3779      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

Do not copy the content of this blog, without first contacting the author for permission. 
Reblogging IS allowed. All other use is strictly prohibited without express permission from me.

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Praful Thakkar 09/21/2011 04:23 PM
  2. Pam Hills 09/24/2011 01:11 AM
  3. Maria Almada 09/26/2011 08:09 PM
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Rainmaker
515,088
Mitchell J Hall
The Corcoran Group - Manhattan, NY
Lic Associate RE Broker - Manhattan, NYC

3 feet LOL. I love my iPhone but I still miss calls because I don't hear it ring when its in my inside jacket pocket or in another room. My cable (Time Warner Road Runner) has been going out a lot lately. I don't know how I lived without the internet and email but I discovered that when the cable goes out, I can plug my iPhone into my lap top and change my Wi Fi hotspot to G3 and I'm back.

Sep 23, 2011 07:28 AM #117
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Mitchell - wifi, hotspot, G3... all terms that didn't exist in the American Public's collective mind, less than 10 years ago.

Sep 23, 2011 08:46 AM #118
Rainer
13,126
Jim Linaburg
Hayes Realty - Cuyahoga Falls, OH

Alan, great post....it's amazing all the stuff we carry around today.  Every morning before I leave my house, I make sure I have my smart phone, my laptop, my tablet, and all the charging cables.  When I get to work in the morning, my desktop looks like an electronics store.  It's is one thing to have all of these items, but knowing how to use them to there full potential is another.  I have had my smart for over two years now and I am still learning new things on it.  My tablet is about 6 months old, and everyday I am finding a new app that will help me be more efficient.  It takes a lot of time to stay up on this stuff and the downside is....once we have it figured out.....there will be something new taking its place.  Have a great weekend!

Sep 23, 2011 11:55 AM #119
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Jim - and that's what our clients are doing... and how they're accessing our sites.

Sep 23, 2011 01:02 PM #120
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Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 800-610-7253 DRE01267479 - Costa M

Alan - Thank you for the reminder.  I looked at the mobile version of my site the other day, and though it's optimized for mobile, it does not show what I want it to show.

Sep 23, 2011 04:23 PM #121
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Christine - well, we can't have that, can we?

 

Sep 23, 2011 05:01 PM #122
Rainmaker
369,227
Sylvie Stuart
Keller Williams Check Realty 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagstaff, AZ

It's definitely a moving target!! I take my iPad with me all the time now. I was showing a house the other day, and brought up the one next door....which we are now in escrow on! Times are moving so fast!!

Sep 23, 2011 09:23 PM #123
Rainmaker
695,697
Kay Van Kampen
RE/MAX Broker, RE/MAX Solutions - Springfield, MO
Realtor®, Springfield Mo Real Estate

Alan, I found an old yellow wall phone in the basement of a home I currently have on the market last week.  I started laughing because all of our phones are now our mobile phones.  The old car phone I had was mounted on my floor board.  Amazing how technology has changed.

Sep 23, 2011 10:09 PM #124
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Sylvie - an excellent use of an i-pad.

Kay - and it's not done changing.  prepare yourself.

Sep 23, 2011 11:38 PM #125
Rainer
101,964
Pam Hills
Innovative Artistry - Kendall, FL
ASP/IAHSP- Stager Miami, FL, Creative Minds Innovatively At Work

Dear Alan ~ Okay, as the devil's advocate...I think it has gone a little obscene at times...  I "know it is necessary", & I am thankful & truly "amazed", as I was around for the brick & when I first went on call there were no cell phones yet, just beepers.  I guess I just dated myself...well it goes along with being a Grandma x 2.

'But', I am looking at people on a daily basis with not one, but two Blackberries going at once, plus an iPad or a similar tablet.  We are either up early or late for hours on line (a lot of hours logged here on AR).....  Somewhere there lies a balance I hope??

Sep 24, 2011 12:49 AM #126
Rainer
101,964
Pam Hills
Innovative Artistry - Kendall, FL
ASP/IAHSP- Stager Miami, FL, Creative Minds Innovatively At Work

p.s.  I also re-blogged to shout it out further.

Sep 24, 2011 01:12 AM #127
Rainmaker
882,320
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

I'm an old guy so I remember all that.  I also remember that if we do not change with the times we are far behind. 

Sep 24, 2011 01:47 AM #128
Rainmaker
224,700
Kirsten Lindquist
Pacific Union International - Sonoma, CA
Realtor - Sonoma Wine Country

Alan:  As usual, excellent writing and point well made.  Considering updating to iPhone and iPad from Blackberry and 64bit laptop with Windows.  Negotiating with an internet advertising outfit to maximize exposure of my FB page and website, which works beautifully on a mobile device.  If I run the ad campaign I need to improve my FB landing page and make changes to the website...etc etc etc.  When do I meet with clients?  When do I blog?  How about eating, sleeping, family and friends.  Know I gotta stay on top of the technology but geez...what time does that leave for the rest of life?  I'm gonna do it...do it all...cuz I gotta!

Sep 24, 2011 01:51 AM #129
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Pam - don't worry... I had to 'date myself' through much of high-school, too.  Surely there is a balance, but what we're talking about here, is not "we need to get more stuff"... we're talking about "our potential clients already HAVE more stuff and we need to market toward that!"
   And thanks for the reblog.

Tim - change is the only constant.

Kirsten - eating, sleeping, family, friends??  who has time for those?

 

Sep 24, 2011 10:00 AM #130
Rainmaker
267,168
Carrie Sampron
Home Smart Realty Group - Highlands Ranch, CO
ABR SFR & Kathy Sampron (303) 931-3629 Highlands R

Alan: We all remember our first cell phone, mine was a huge brick and sooooo very ugly. About keeping the phone within three feet 24 / 7, it's definitely there from wake up to bed time, but it's turned off and sleeping when I am. Carrie

Sep 25, 2011 05:54 PM #131
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Carrie - I didn't have that first big cell phone.  I didn't want to be reached that easily.

Sep 25, 2011 09:32 PM #132
Anonymous
Anonymous

It's truly amazing at how fast our world has changed with technology, and how much faster it keeps changing!

Kenai Peninsula Real Estate

Sep 26, 2011 08:40 PM #133
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Chris - it certainly is true.   Btw... you don't have to put a link to your website.... if they want more information about you, they can click on your name.

Sep 26, 2011 09:07 PM #134
Anonymous
Carmelle
Changing at light speed, it's surely mind boggling. I am in the process of switching my equipment to Apple/Mac as they are so on the leading edge. I
Sep 29, 2011 12:59 PM #135
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Carmelle - I've been a macaholic for years... welcome aboard.

Sep 29, 2011 01:28 PM #136
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