3 Things To Know about Google's New Search

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

3 Things To Know about Google's New Search

This morning I decided to Google some search terms to see what would come up?  I try to do this as often as posssible with different keywords or phrases to see what shows up on the results page.  Now maybe this was there all along, but it's the first time I noticed it or maybe it's just the first time I was paying attention!  lol~

Google has added a new preview feature to their "Search Engine Results Pages" (SERPS) so here's some suggestions to keep your sites and posts at the top of those pages. (because nobody clicks on page 2)  It's one thing to get to the top of the search engines, it's another to get visitors to click on the links to your sites and posts when they do find them.

One: Your Title's and content are more important than ever!! 

Google is all about "results" and NOBODY wants to provide better, faster, exact results on a search term or phrase than these guys.  Always think of the audience you are trying to reach and what keywords, terms, or phrases they might be typing in the search engines.  Those title's being searched will greatly increase the odds of you showing up in the SERPS.

Two: To Click or Not To Click will now be the question?

With the addition of Google's new "preview" option, now folks may or may not click open your site or article even if it is at the top of page one in the search engine results page.  They can simply hover their mouse over the "preview arrow" and see your site or post displayed to the right of their screen. 

Note: See the new Google Search Preview Tool that displays on one of my wordpress training blogs below:

So how important is it NOW that the content of your blog, website, or post be rich in quality and cosmetically appealing?  In my opinion, this now becomes another key ingredient and important component to getting positive results (or not) of your "click-thru ratios" since a simple "hover display" may NOT get you "clicked" or help your SEO. 

(Google's Display Image)

Three:  Which Click Counts Most? The text Link or the Image?

Both the search engine results text link and the new preview page are live links, you'll notice they both have the same URL structure but I'm sure Google can determine and measure what the majority of searchers are clicking on, the links in the text, or the images that are being displayed? I'm guessing it may eventually be the previewed images.

Make sure you're including quality images, graphics and photos, good relative and useful content, awesome titles, and other pieces of useful and valuable data and information that will lean your target audience to clicking on your websites, profiles, and blogs.  Your online business is going to have to kick it up a notch to stay in the game and at the top. 

Go ahead and give it a try yourself.  Search any keywords, terms, or phrases where you want to show up on page one.  See what your page or site display/preview looks like in the new Google Search results page?  Sometimes running experiments like this in the search engines can be a very beneficial learning experience. 

close

Re-Bloggged 10 times:

Re-Blogged By Re-Blogged At
  1. Debbie Gartner 09/23/2011 07:21 PM
  2. Robert Hammerstein 09/23/2011 08:25 PM
  3. Fred Griffin, Tallahassee Real Estate Broker. Buyer Brokerage and Flat Fee MLS 09/23/2011 08:58 PM
  4. Jeff Dowler CRS 09/23/2011 09:14 PM
  5. Jim & Linda Arnold 09/23/2011 09:18 PM
  6. Jeanean and David Gendron 09/24/2011 06:04 AM
  7. Linda Jamail Marshall 09/24/2011 11:57 AM
  8. Mary Macy 09/25/2011 11:47 PM
  9. Michael Collins 09/26/2011 12:04 PM
  10. Cheryl Ritchie 11/09/2011 06:22 AM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the camera to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
ActiveRain Community
Groups:
Almost Anything Goes
Blogging & SEO
Real Estate Technology
Realtors®
The Art Of Marketing You
Tags:
serps
google search

Comments 100 New Comment

Show All Comments
Rainmaker
147,310
Deborah Grimaldi
(401) 837-9633
Re/Max 1st Choice

Thanks for keeping us informed, I love it, and really like the Header, It is a journey, and you should ENJOY!!!

September 24, 2011 05:08 PM
Rainmaker
343,388
Rodney Mason
FHA 203K, USDA, VA, HomePath Renovation Specialist
Prospect Mortgage

The technology is always changing.  Thanks for the tips.

September 24, 2011 08:20 PM
Rainer
112,835
Beverly Femia
Broker Realtor Stager - Greater Wilmington, NC Are
Coldwell Banker Sea Coast Advantage

Another Bookmarked post!  Great information

September 24, 2011 10:18 PM
Ambassador
410,685
Susan Goulding
Northern CA - Tracy & Mountain House Real Estate
Crown Key Realty, Tracy & Mountain House Real Estate

Thanks Brad, oh man my head hurts..... always more, more, more

September 24, 2011 11:41 PM
Rainer
115,401
Melissa Ostrom & Melville Capps Newton MA - The Mel and Mel Team
(617) 388-3151 | Century 21 Commonwealth
Brad, thanks for the insight. Just one more thing to consider when writing a post.

Melville

 

September 25, 2011 07:37 AM
Rainer
405,885
Randy Ostrander
Real Estate Broker, Serving Big Rapids and West Central MI
Lake and Lodge Realty LLC

Good morning Brad. Thanks for the heads up. Seems like every time I get it down it changes. Keeps us on our toes and ahead of those who don't evolve I guess.

September 25, 2011 09:02 AM
Rainer
210,398
James Loftis
Real Estate 911 Inc
Real Estate 911 Inc

Good information , was not aware of these new features of Google.

September 25, 2011 10:34 AM
Rainmaker
451,614
Jan Green
RE/MAX Excalibur Scottsdale REALTOR®, GREEN®
Scottsdale, Phoenix, Cave Creek, Carefree, Fountain Hills

Thank you so much for this post.  I've been wondering about the new changes.  I appreciate your knowledge & expertise!

September 25, 2011 03:25 PM
Rainmaker
525,227
Jeremy Blanton
210 Consulting~ Social Media Advisors

Good Stuff Brad.  I wrote about this same thing back in November when Google first launched the Instant previews.  One thing that is super important to consider is if you are running a bunch of flash on your site.  Google couldn't recognize it and it would make this giant gray box with a puzzle piece in it.  Not too appealing if you are trying to get a consumer to click through to your site.

September 25, 2011 09:28 PM
Rainmaker
273,255
Michael Collins
CDPE, SFR , Wisconsin Short Sale Specialist Realto
*ROCK REALTY|Broker|Realtor|Real Estate|WI Short Sale Agent*

I have noticed that recently Brad. I'm glad that my photo is front and center on multiple web sites. That way there is recognition as you 'preview' each site on page one.

Once they see my photo on 2-3 of the Google first page, they are bound to click, right?! :) (or not lol)

September 26, 2011 12:04 PM
Rainmaker
1,234,729
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Thanks for the information.  Now I am feeling more behind the curve than ever, but always working my way up.

September 26, 2011 03:44 PM
Rainer
14,765
Jacki Shodja
Imagine This Staged - Home Staging in Orange County and LA

Really great info. This SEO stuff changes everyday, it seems, and this post definitely helps me understand the recent Google changes better. Thank you so much!!

Jacki

September 26, 2011 10:12 PM
Rainmaker
487,038
Lorraine or Loretta Kratz
Certified Negotiation Consultants
Crescent Moon Realty, Inc. & Land N Sea Auctions.

Happy birthday to your mom, she looks like she is really enjoying life. I am just in awe of the warp speed that information and changes are occurring on the Internet. Enjoyed and I am glad that your post was featured.

September 27, 2011 08:23 AM
Rainmaker
398,592
John Cannata
Texas Home Mortgage - Purchase or Refinance
214-728-0449 http://TexasLoanGuy.com

Brad you aew always providing us with great tips. Thanks for sharing your google knowledge.

September 27, 2011 10:57 AM
Rainmaker
122,067
Jim Valentine
RE/MAX Realty Affiliates

Brad ... Excellent Advice ... very interesting blog.  I'm gonna have to reread this a time or two but great stuff!

September 29, 2011 12:16 AM
Rainmaker
136,158
Steve Stenros
CREIA MCI, ICC, Home Inspector,San Diego
Poway,La Jolla,Del Mar,Mira Mesa,Carlsbad,Escondido,Temecula

Thanks Brad! I hadn't even noticed the preview bar yet. I'll have to play around with some search terms!

September 29, 2011 02:01 AM
Rainer
154,413
Lisa Dunham
REALTOR, MBA, CDPE, Alexandria VA Real Estate, Short Sales
Keller Williams Realty

Thanks for the information Brad!  I appreciate the opportunity to learn as much as I can about SEO.

September 29, 2011 09:30 PM
Ambassador
501,765
Lynn B. Friedman
REALTOR ATL BuckheadMidtownWestside 404.939.2727
- - - Concierge Real Estate Services for YOU - - - Providing SERVICE for Sellers & Buyers is our BUSINESS

Dear Brad -

I think the #11 is signing up for Zillow classes and not getting there consistently!
Do you think people who don't show up consistently will have to sit in the back of the room?

Have a happy day --
Lynn

PS  I loved the list! L. 

November 28, 2011 01:25 AM
Ambassador
735,438
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Lynn - There's always a seat saved and available for you in the front of the class!  :-) 

BTW - I think your comment was meant or intended for a different post... 
#11?  Maybe it was for the post about "10 Ways To Lose Online Business!"

November 28, 2011 12:11 PM
Rainmaker
148,300
Dale Taylor
Realtor = Chicago Illinois Homes Townhomes Condos
Re/Max All Properties New Lenox Illinois

Thanks for giving me a better understanding.

December 29, 2011 04:01 AM
Show All Comments
Ambassador
735,438

Brad Andersohn

ActiveBrad 707.646.1876
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the cat to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information