3 Things To Know about Google's New Search

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

3 Things To Know about Google's New Search

This morning I decided to Google some search terms to see what would come up?  I try to do this as often as posssible with different keywords or phrases to see what shows up on the results page.  Now maybe this was there all along, but it's the first time I noticed it or maybe it's just the first time I was paying attention!  lol~

Google has added a new preview feature to their "Search Engine Results Pages" (SERPS) so here's some suggestions to keep your sites and posts at the top of those pages. (because nobody clicks on page 2)  It's one thing to get to the top of the search engines, it's another to get visitors to click on the links to your sites and posts when they do find them.

One: Your Title's and content are more important than ever!! 

Google is all about "results" and NOBODY wants to provide better, faster, exact results on a search term or phrase than these guys.  Always think of the audience you are trying to reach and what keywords, terms, or phrases they might be typing in the search engines.  Those title's being searched will greatly increase the odds of you showing up in the SERPS.

Two: To Click or Not To Click will now be the question?

With the addition of Google's new "preview" option, now folks may or may not click open your site or article even if it is at the top of page one in the search engine results page.  They can simply hover their mouse over the "preview arrow" and see your site or post displayed to the right of their screen. 

Note: See the new Google Search Preview Tool that displays on one of my wordpress training blogs below:

So how important is it NOW that the content of your blog, website, or post be rich in quality and cosmetically appealing?  In my opinion, this now becomes another key ingredient and important component to getting positive results (or not) of your "click-thru ratios" since a simple "hover display" may NOT get you "clicked" or help your SEO. 

(Google's Display Image)

Three:  Which Click Counts Most? The text Link or the Image?

Both the search engine results text link and the new preview page are live links, you'll notice they both have the same URL structure but I'm sure Google can determine and measure what the majority of searchers are clicking on, the links in the text, or the images that are being displayed? I'm guessing it may eventually be the previewed images.

Make sure you're including quality images, graphics and photos, good relative and useful content, awesome titles, and other pieces of useful and valuable data and information that will lean your target audience to clicking on your websites, profiles, and blogs.  Your online business is going to have to kick it up a notch to stay in the game and at the top. 

Go ahead and give it a try yourself.  Search any keywords, terms, or phrases where you want to show up on page one.  See what your page or site display/preview looks like in the new Google Search results page?  Sometimes running experiments like this in the search engines can be a very beneficial learning experience. 

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Re-Blogged 10 times:

Re-Blogged By Re-Blogged At
  1. Debbie Gartner 09/23/2011 07:21 PM
  2. Robert Hammerstein 09/23/2011 08:25 PM
  3. Fred Griffin 09/23/2011 08:58 PM
  4. Jeff Dowler CRS 09/23/2011 09:14 PM
  5. Jim & Linda Arnold 09/23/2011 09:18 PM
  6. Jeanean and David Gendron 09/24/2011 06:04 AM
  7. Linda Jamail Marshall 09/24/2011 11:57 AM
  8. Mary Macy 09/25/2011 11:47 PM
  9. Michael Collins 09/26/2011 12:04 PM
  10. Cheryl Ritchie 11/09/2011 06:22 AM
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Show All Comments
Rainmaker
151,107
Deborah Grimaldi
Re/Max 1st Choice - Cranston, RI
(401) 837-9633

Thanks for keeping us informed, I love it, and really like the Header, It is a journey, and you should ENJOY!!!

Sep 24, 2011 05:08 PM #81
Rainmaker
344,913
Rodney Mason
Prospect Mortgage - Atlanta, GA
FHA 203K, USDA, VA, HomePath Renovation Specialist

The technology is always changing.  Thanks for the tips.

Sep 24, 2011 08:20 PM #82
Rainer
113,160
Beverly Femia
Coldwell Banker Sea Coast Advantage - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are

Another Bookmarked post!  Great information

Sep 24, 2011 10:18 PM #83
Ambassador
414,036
Susan Goulding
Crown Key Realty, Tracy & Mountain House Real Estate - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate

Thanks Brad, oh man my head hurts..... always more, more, more

Sep 24, 2011 11:41 PM #84
Rainer
116,805
Melissa Ostrom & Melville Capps Newton MA - The Mel and Mel Team
(617) 388-3151 | Century 21 Commonwealth - Newton, MA
Brad, thanks for the insight. Just one more thing to consider when writing a post.

Melville

 

Sep 25, 2011 07:37 AM #85
Rainer
405,885
Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

Good morning Brad. Thanks for the heads up. Seems like every time I get it down it changes. Keeps us on our toes and ahead of those who don't evolve I guess.

Sep 25, 2011 09:02 AM #86
Rainer
215,398
James Loftis
Real Estate 911 Inc - Hollywood, FL
Real Estate 911 Inc

Good information , was not aware of these new features of Google.

Sep 25, 2011 10:34 AM #87
Rainmaker
477,387
Jan Green
Scottsdale, Phoenix, Cave Creek, Carefree, Fountain Hills - Scottsdale, AZ
RE/MAX Excalibur Scottsdale REALTOR®, GREEN

Thank you so much for this post.  I've been wondering about the new changes.  I appreciate your knowledge & expertise!

Sep 25, 2011 03:25 PM #88
Rainmaker
525,844
Jeremy Blanton
210 Consulting~ Social Media Advisors - Myrtle Beach, SC

Good Stuff Brad.  I wrote about this same thing back in November when Google first launched the Instant previews.  One thing that is super important to consider is if you are running a bunch of flash on your site.  Google couldn't recognize it and it would make this giant gray box with a puzzle piece in it.  Not too appealing if you are trying to get a consumer to click through to your site.

Sep 25, 2011 09:28 PM #89
Rainmaker
279,416
Michael Collins
*ROCK REALTY|Broker|Realtor|Real Estate|WI Short Sale Agent* - Janesville, WI
CDPE, SFR , Wisconsin Short Sale Specialist Realto

I have noticed that recently Brad. I'm glad that my photo is front and center on multiple web sites. That way there is recognition as you 'preview' each site on page one.

Once they see my photo on 2-3 of the Google first page, they are bound to click, right?! :) (or not lol)

Sep 26, 2011 12:04 PM #90
Rainmaker
1,262,771
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Thanks for the information.  Now I am feeling more behind the curve than ever, but always working my way up.

Sep 26, 2011 03:44 PM #91
Rainer
14,765
Jacki Shodja
Imagine This Staged - Home Staging in Orange County and LA - Ladera Ranch, CA

Really great info. This SEO stuff changes everyday, it seems, and this post definitely helps me understand the recent Google changes better. Thank you so much!!

Jacki

Sep 26, 2011 10:12 PM #92
Rainmaker
487,038
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

Happy birthday to your mom, she looks like she is really enjoying life. I am just in awe of the warp speed that information and changes are occurring on the Internet. Enjoyed and I am glad that your post was featured.

Sep 27, 2011 08:23 AM #93
Rainmaker
398,596
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Brad you aew always providing us with great tips. Thanks for sharing your google knowledge.

Sep 27, 2011 10:57 AM #94
Rainmaker
122,067
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

Brad ... Excellent Advice ... very interesting blog.  I'm gonna have to reread this a time or two but great stuff!

Sep 29, 2011 12:16 AM #95
Rainmaker
136,158
Steve Stenros
Poway,La Jolla,Del Mar,Mira Mesa,Carlsbad,Escondido,Temecula - San Diego, CA
CREIA MCI, ICC, Home Inspector,San Diego

Thanks Brad! I hadn't even noticed the preview bar yet. I'll have to play around with some search terms!

Sep 29, 2011 02:01 AM #96
Rainer
154,413
Lisa Dunham
Keller Williams Realty - Alexandria, VA
REALTOR, MBA, CDPE, Alexandria VA Real Estate, Short Sales

Thanks for the information Brad!  I appreciate the opportunity to learn as much as I can about SEO.

Sep 29, 2011 09:30 PM #97
Ambassador
521,086
Lynn B. Friedman
- - - Concierge Real Estate Services for YOU - - - Providing SERVICE for Sellers & Buyers is our BUSINESS - Atlanta, GA
REALTOR ATL BuckheadMidtownWestside 404.939.2727

Dear Brad -

I think the #11 is signing up for Zillow classes and not getting there consistently!
Do you think people who don't show up consistently will have to sit in the back of the room?

Have a happy day --
Lynn

PS  I loved the list! L. 

Nov 28, 2011 01:25 AM #98
Ambassador
713,286
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Lynn - There's always a seat saved and available for you in the front of the class!  :-) 

BTW - I think your comment was meant or intended for a different post... 
#11?  Maybe it was for the post about "10 Ways To Lose Online Business!"

Nov 28, 2011 12:11 PM #99
Rainmaker
150,286
Dale Taylor
Re/Max All Properties New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

Thanks for giving me a better understanding.

Dec 29, 2011 04:01 AM #100
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Brad Andersohn

ActiveBrad 707.646.1876
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