How to Improve the Capture Rate of your Real Estate Website

By
Services for Real Estate Pros with DIG Marketing

First lets explain what capture rate is. Capture rate is the number of visitors to your website divided by the number of people that actually register on your site. The average real estate website has a capture rate of approx. 1 in 90. That is 1 lead for every 90 people coming to the site.

To improve the capture rate of your real estate website you have to understand what your buyers and sellers are looking for. No offense, but it's not real estate agents. They want information. Instead of your website being a Realtor site with listings, it should be a community based website with lots of information.The average visitor to you website will decide in 4 seconds or less if they are staying on your site or moving on to a competitors. It's critical you catch your site visitors attention immediately. Buyers and sellers want to search. They want the information as quick as possible and they don't want to spend a lot of time looking for it. Below is a link to a website created by DIG Marketing that looks great and is extremely functional as well. All of the searches are on the homepage that a buyer or seller would be looking for.

http://www.georgiaresidentialhomes.com

The most important thing that this site does is it won't ask for the prospects information until after they want to see the details for a particular property. Now you have their interest and they are more likely to give you a good name and number.

If you would like more information about Real Estate Websites please click here.

 

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Recent Articles from DIG Marketing's Blog

How to Improve the Capture Rate of Your Real Estate Website

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 Dominic Giusti, CEO DIG Marketing| T: 760-703-4197 | Email: dgiusti@digmarketing.com | Website: http://www.DIGMarketing.com |San Diego

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Show All Comments
Rainer
78,560
Gayle Beyer
Welcome Center Realty 772-336-8583, FLA777 - Port St Lucie, FL
Port St Lucie FL Real Estate Broker

Sometimes less is more... The idea is to get them to call

September 23, 2011 06:38 PM #1
Rainer
229,086
Linda Urbick
Keller Williams Realty - San Ramon, CA
San Ramon, CA Homes for Sale - 925.415.3046

You are right - when they come to the site they are either looking for some type of information about the market, searching for a home. They are not there to hear about all of our great accomplishments.

September 23, 2011 07:05 PM #2
Ambassador
780,131
Fred Griffin Licensed Real Estate Broker
Frederick Griffin, Licensed Real Estate Broker - Tallahassee, FL
Tallahassee Florida. Call 850-339-4861

"No offense, but it's not real estate agents"

  How many Real Estate Websites are about  "I", "My", and "Me", and "how great I am". 

   And a 4-second bounce rate.  Yikes!

 

 

September 23, 2011 07:14 PM #3
Rainer
1,568
govinda khatiwada
Bonita, LA

you are absolutely right , people are looking for the great information which really works. 

September 23, 2011 07:21 PM #4
Rainer
108,064
Ron T. Weems Jr.
Weems Real Estate Group/N.W.R.E. LLC - Marysville, WA

I agree but what a consumer is looking for is a variety of information. It is to much I think to put all on one page. I have been trying to figure out how to put links for everything and it still look clean.

September 23, 2011 07:38 PM #5
Rainer
438
Terry Godfrey
DIG MARKETING - Ramona, CA

Buyers know what they want and it is a fact that if they dont find it on your Website within 4 secs normally they are gone to another

September 23, 2011 07:55 PM #6
Rainer
11,850
Dominic Giusti
DIG Marketing - San Diego, CA

Absolutely, I agree Ron. You can't possibly be everything for everyone. I start by having my clients just focus on a few areas that they work in. It's easier to drive traffic from a few areas then it is from everywhere. This give us a more focused plan. Then we put price ranges for just those 5 cities on the site. The buyer and seller can still search other cities, but since 90% of our traffic will be driven from those particular areas it's easier to give them what they want. This allows us to add a myriad of search options but still keep the page clean. At the bottom of the site there is plenty of room to add text for seo or anythign else you wanted to add. The capture rate on the site is extremely important because your time window is so short to get them to stay.

Here is an example of what I'm talking about. http://www.georgiaresidentialhomes.com

If you have any questions Ron, I'd be happy to give you any advice I can offer.

 

Dominic Giusti

760-703-4197

September 23, 2011 08:00 PM #7
Rainer
113,476
Jon Solomon
Javic Homes - Tampa, FL
Great post and sample site. Thx.
September 23, 2011 08:24 PM #8
Rainer
11,850
Dominic Giusti
DIG Marketing - San Diego, CA

That's what we're here for!

September 24, 2011 04:02 PM #9
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Rainer
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Dominic Giusti

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